With the New Year's Day holiday approaching, the heat of the winter tourism market continues to heat up.
According to data released by a number of OTA platforms, the number of travel bookings for the New Year's Day holiday increased sharply year-on-year. On the a** field, on December 19, the hotel catering and scenic spots tourism sectors rose first. The share prices of Xi'an Tourism and Qujiang Cultural Tourism closed with a daily limit on the same day.
At present, many places are promoting consumption through the issuance of consumption vouchers and other forms, which has also become one of the driving factors for the popularity of tourism on New Year's Day. Zhang Yan, director of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences, said in an interview with the ** reporter.
New Year's Day travel enthusiasm is high.
According to the "2024 New Year's Day Holiday Travel Vane" released by travel service platform Fliggy on December 19, as of December 18, the number of New Year's Day holiday travel bookings increased nearly 4 times year-on-year. Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Harbin, Shenzhen, Chongqing, Nanjing, Changsha and other cities have become popular destinations for New Year's Day holidays.
According to Ctrip's latest "2024 New Year's Day Travel Insights", as of December 18, the overall travel orders for the 2024 New Year's Day holiday increased by more than 3 times year-on-year, hotel orders increased by more than 5 times year-on-year, air tickets increased by 205%, and vacation orders such as customized tours increased by 240%.
Qunar data also shows that the number of advance bookings for air tickets on New Year's Day in popular cities in China has increased by 4 times compared with New Year's Day in 2023, and the number of hotel bookings for New Year's Day in popular cities in China has increased by 10 times year-on-year. Up to now, homestay orders for New Year's Day 2024 in popular cities on the Tujia B&B platform have increased nearly 4 times year-on-year.
All localities are also vigorously promoting special tours according to their own characteristics. For example, the Harbin Ice and Snow World, which officially opened on December 18, has 40,000 visitors in just 3 hours. According to Sun Zemin**, deputy director of the marketing department of Harbin Ice and Snow World, this year's Harbin Ice and Snow World will receive 1.2 million people, an increase of about 50% compared with last year.
In terms of outbound travel, some outbound travel destinations have recently introduced visa facilitation policies, and so far, on the Fliggy platform, the number of outbound travel bookings for the New Year's Day holiday has increased by nearly 10 times year-on-year.
Shenwan Hongyuan said that the demand and supply of outbound travel have increased at both ends, the holiday catalyzes the demand for cross-border travel, and the supply of long-term travel products is also replenished quickly.
Activate consumption momentum.
As winter tourism continues to heat up, in order to further stimulate the vitality of tourism consumption, Sichuan, Jilin and other places have recently issued special consumption coupons for catering, cultural tourism, and sports exhibitions.
Among them, Jilin Province issued 30 million yuan of ice and snow consumption coupons to tourists, and set up a total of 10 million yuan of ice and snow transportation subsidies. Affected by favorable policies, the number of ice and snow tourism receptions in Jilin Province continues to increase, and the target ice and snow tourism revenue is expected to reach 230 billion yuan.
On November 26, the 10th Beijing Citizens' Happy Ice and Snow Season series of activities were launched. On the same day, 3,500 consumption vouchers were distributed to citizens free of charge through the "Beijing Fitness Club" mini program. During the event, Beijing will issue no less than 30,000 ice and snow consumption vouchers.
In addition, Qunar big data shows that since November, the number of ticket bookings for ski resorts across the country has increased by 147% compared with the same period in 2019. Zhangjiakou, Harbin, Aba, Altay, Jilin, Chengdu, Guangzhou, Changsha, Zhengzhou and Nantong are the top ten popular ski destination cities in the country, and Guangzhou, Chongqing and Kunming indoor ski resorts are hot, and the sales of ski tickets increased by 15 times.
According to the official website of the Changbai Mountain Management Committee, in November 2023, the main scenic spot of Changbai Mountain received a total of 810,000 person-times, a year-on-year increase of 243%, and an increase of 47% compared with November 2019;From January to November, the main scenic spot of Changbai Mountain received a total of 256 tourists40,000 person-times, a year-on-year increase of 248%, an increase of 5 over the same period in 20195%。
Li Li, a professor at Xi'an Jiaotong University and a researcher at the Cultural and Creative Industry Research Center, said in an interview with the first reporter: "Nowadays, the cross-border integration trend of ice and snow economy is obvious, and ice and snow + hot springs, ice and snow + folk activities, ice and snow + festival food, etc. have become the standard configuration of more and more snow resorts, and ice and snow consumption is changing from a single sport to a diversified and integrated development of vacation, amusement and leisure." ”
Li Li suggested that ice and snow consumption vouchers can be extended from a single ticket, hotel, hot spring, and transportation subsidy to the field of ice and snow-related gameplay, such as new projects such as snow clubs, paragliding, ice fishing, rafting, etc., and it is best to comprehensively use a variety of platforms, such as live broadcast or social networking, etc., to promote, and launch some preferential activities such as joint ticket discounts to further stimulate the potential of ice and snow consumption. (*China Economic Net).