When we enter 2024, various data summarizing 2023 will gradually begin to appear in front of everyone, representing not only the glory of the past, but also the confidence and motivation to move forward. For example, the mobile phone industry. According to data from a data consulting company, in the fourth quarter of 2023, Huawei's folding screen market sales accounted for more than 50%.
At the same time, in the domestic ultra-high-end mobile phone market of more than 10,000 yuan, Huawei Mate X5 has won nearly 30% of the market share, firmly occupying the leading position in the domestic ultra-high-end market.
Since the release of the first foldable screen smartphone in 2019, the folding screen phone market has undergone earth-shaking changes in just a few years. And Huawei, which has always been the industry leader, has also performed eye-catching in the folding screen track. Since the launch of the first folding screen mobile phone in 2019, Huawei's folding screen has always been the leading player in the domestic folding screen market, and so far, it has become the first in the domestic folding screen market for four consecutive years. And according to data from a third-party research agency, in the fourth quarter of 2023, in the folding screen track, Huawei will score 5123% share, ranking first in domestic sales. Among them, the Huawei Mate X5 accounted for 52% of sales in the large folding category37%, becoming the popular folding screen of the year.
According to the data just released by Counterpoin, Huawei has become the world's third largest high-end mobile phone brand, and the market share of high-end mobile phones is rising. With excellent quality, Huawei's folding screen is rapidly occupying the minds of users. According to the iResearch report, nearly half of smartphone users think of Huawei first when they mention folding screen mobile phone brands. In terms of the overall brand recognition of folding screen mobile phones, 841% of smartphone users have heard of Huawei's foldable screen mobile phone series.
After 5 years of product polishing, Huawei has become synonymous with folding screens and dominates the current folding screen manufacturers. Huawei's technological innovation in the field of folding screens has also triggered friends to follow suit, prompting the entire industry to make great strides forward, and the industry chain continues to iterate and upgrade.
The reason why Huawei can firmly occupy a leading position in the domestic folding screen mobile phone market is due to its early layout in the field of folding screen mobile phones and the maturity of system optimization, and on the other hand, it is inseparable from its technology research and development accumulation in the mobile phone communication industry.
Huawei continues to deepen its efforts in mobile phone technology, and has also brought more new technologies and new experiences, among which Huawei Mate X5, as its most advanced folding screen mobile phone, has also attracted widespread attention for its reliability and innovation.
First of all, the Huawei Mate X5 is a reliable enough folding screen product, which stems from Huawei's continuous innovation from structural design to material creation. In response to users' long-standing distress about the scratch-resistant performance of the screen, the outer screen of the Huawei Mate X5 Collector's Edition uses basalt tempered Kunlun glass for the first time. By changing the glass formula and composite ion strengthening technology, the hardness, optical performance and wear resistance of the outer screen are comprehensively improved, and the scratch resistance of the outer screen is increased by 300%, and the drop resistance of the whole machine is increased by 100%, so as to achieve a more all-round protection effect.
In addition, the inner screen of the Huawei Mate X5 adopts a composite laminated structure design, introducing impact-resistant non-Newtonian fluid materials. The material is hard and reliable when exposed to strong impacts, and becomes soft when bent slowly. This innovative technology greatly improves the reliability and comfort of the mobile phone, and effectively protects the inner screen from damage.
HUAWEI Mate X5 also won the world's first Swiss SGS Gold Standard five-star scratch and drop resistant authoritative certification with its ultra-reliable basalt tempered Kunlun glass outer screen and ultra-impact-resistant flexible inner screen, bringing users a more comprehensive and reliable folding screen experience.
Secondly, the reason why Huawei Mate X5 is widely loved by consumers is that it accurately grasps the pain points of users and continuously improves the user experience with technical iteration. The Huawei Mate X5 is equipped with the latest HarmonyOS 4 system, which not only has a high degree of smoothness and stability, but also supports multi-device interconnection, which can bring users an unprecedented intelligent experience.
With the support of excellent hardware technology, the Huawei Mate X5 has also been adapted and optimized for mainstream head applications to provide a better user experience. For example, Huawei Mate X5 can display the ** of Xiaohongshu in a 6:4 ratio, with **content on the left and comment area on the right, so that the display is larger and the white space is smaller;At the same time, when browsing financial information, you can display ** chart at the same time;Mango TV also provides the function of chatting while watching. These changes are all aimed at improving the user experience and making it easier for users to enjoy the fun brought by mobile phones.
Thirdly, in recent years, the image and appearance of smartphones have gradually become the norm, but the most basic communication functions are often ignored by consumers, and sometimes they are even accustomed to weak signals in elevators, high-speed trains and other places, but in the process of innovation, Huawei has not ignored this basic function.
The Huawei Mate X5 is equipped with powerful Lingxi communication. Through the escort of the Lingxi antenna, Lingxi AI algorithm, and Lingxi network, Huawei MATEX5 has laid a solid foundation for good signal and fast network. Among them, the Lingxi antenna technology improves the signal strength of the Huawei Mate X5 folding screen mobile phone in different usage forms, as well as high and low frequency bands, effectively avoiding the impact of holding the mobile phone on signal receptionThe AI algorithm can intelligently select cellular networks based on different scenarios, and more intelligently select high-quality networks in areas with weak signals and congestion, thereby ensuring a smooth network experienceLingxi Network has created a communication map, and before entering a weak signal, Huawei Mate X5 will load data in advance to alleviate signal jamming.
In addition, the Huawei Mate X5 also supports two-way Beidou satellite messaging, which can also communicate in an emergency when there is no network. Especially for users who like outdoor sports or adventures and need outdoor work, it can be called a "life-saving" stunt.
As Huawei's latest high-end flagship, the Huawei Mate X5 focuses on impressing people with its product strength.
In terms of color matching, Huawei Mate X5 brings two plain leather body colors of Phantom Purple and Qingshan Dai according to the style of different colors, as well as three glass body colors of feather gold, feather sand black, and feather sand white. Or high-end atmosphere, or simple and fashionable, you can choose. In particular, the color matching of the two plain leather materials not only presents a mysterious and elegant, calm and introverted temperament, but also has the advantages of warmth, skin-friendly, dustproof, anti-fingerprint, etc., bringing a delicate and soft touch.
In terms of screen, Huawei Mate X5 is equipped with Huawei immersive display technology, the outer screen is equipped with 2504 1080 ultra-high resolution, and at the same time, the inner screen has 2496 2224 ultra-high resolution and 426ppi consistent pixel density inside and outside, bringing unparalleled high-definition display effect. The internal and external dual screens also support screen anti-reflective technology, which can be clearly displayed under strong light sourcesIt supports 1440Hz high-frequency PWM dimming, so you can comfortably browse the screen content even in low brightness. The internal and external dual screens have also obtained the dual certification of TÜV Rheinland color accuracy and accurate color projection, whether it is opening and closing or displaying, it makes people feel the real lifelike picture.
In terms of imaging, the Huawei Mate X5 is equipped with a 50-million-pixel super-perceptual main camera, a 13-million-pixel ultra-wide-angle camera, and a 12-million-pixel periscope telephoto lens, which supports five-fold optical zoom and 50x digital zoom, and supports macro photography. With the blessing of powerful performance, the Huawei Mate X5 achieves full-time and full-range ultra-clear shooting, allowing you to capture more beautiful things, whether it is grand scenery or tiny details, it can be presented in your ** with amazing clarity. What's more, the phone also has a variety of photo modes and functions, allowing you to easily shoot professional-grade results.
Huawei's ability to have a deep influence in the high-end market, especially in the folding screen market, has always relied on the accurate control of user pain points and the continuous accumulation and deepening of product technology innovation. This can be proved from the Huawei Mate X5, the reason why it continues to occupy the high-end flagship market is due to Huawei's innovation genes that focus on technology over the years, as well as the in-depth polishing of user experience.
From market competitiveness to user experience, the Huawei Mate X5 demonstrates Huawei's strength and influence as a leading brand of folding screen mobile phones. It can be said that the Huawei Matex 5 has set a new benchmark for high-end flagship phones. As a leader in mobile phones in China, Huawei continues to refresh the ceiling of the mobile phone industry and raise the value of the industry. We believe that with the further development of folding screen technology, Huawei will continue to lead the trend and bring a better mobile phone experience to our users.