On December 4th, OnePlus held a unique 10th anniversary celebration with the theme of "Those who meet will meet again". At the event, Liu Zuohu, the founder of OnePlus, expressed OnePlus's firm belief that it always puts user value first and promotes the progress of the industry with excellent products. He looks to the future and hopes that more people can experience OnePlus's high-quality products.
Liu Zuohu was full of pride and anticipation when talking about the upcoming OnePlus 12. He emphasized that the phone represents the last decade of technology accumulation on their flagship, and its performance can surpass all current Snapdragon 8 Gen3 Pro models. As a close partner of OnePlus, Qualcomm President and CEO Ammon also attended the event to send his best wishes to OnePlus for its 10th anniversary. He said that in the future, he will continue to work closely with OnePlus to deepen the exploration of smartphone experience and provide leading technologies and products to more users and markets.
During the event, Liu Zuohu repeatedly emphasized the theme of "creating high-quality products". When it comes to the original intention of establishing the OnePlus brand, he admitted that there are too few brands on the market that pay attention to product quality, and most brands only focus on specifications, ** and cost performance. He doesn't think that's what users really need, what users want is a good product. Therefore, OnePlus's mission is to return to user value and provide high-quality products with real quality for those who have higher requirements for products and the ability to think independently.
Liu Zuohu mentioned many examples of OnePlus's innovation, such as the feel of the babyskin has become the industry standard, and the high refresh rate of the OnePlus 7 Pro brings a smooth new experience. He emphasized that the innovation of each OnePlus product is based on the most basic experience and quality needs of users. This is not only OnePlus's original intention to insist on making good products, but also the value of OnePlus in the industry.
Finally, Liu Zuohu proposed OnePlus' concept of "no compromise", which he believes is an attitude of courage to pursue better. He admits that there is no perfect product in the world, and that the manufacture of products must be limited by various objective conditions, and a balance needs to be struck in all aspects. As a result, OnePlus has always been committed to innovation and excellence, and although every product may be imperfect, they believe in their potential and go all out to make each product as innovative and excellent as possible. Since its inception, OnePlus has managed to attract a large number of highly loyal users who fully support and accompany OnePlus in its development. OnePlus's products have been warmly welcomed by users at home and abroad, and have achieved great success in overseas markets, especially in overseas markets. Liu Zuohu emphasized in his sharing that OnePlus never emphasizes the differences between countries, whether it is the design style or the product experience, it does not deliberately distinguish between different regions to launch different products. He believes that "internationalization is an illusory concept", and that truly excellent products are universally applicable and have no borders, as long as the products are good enough, both domestic and foreign users will accept them.
When it comes to cheering culture, Liu Zuohu said that OnePlus is one of the few mobile phone brands that really has a fan culture. OnePlus has built its own community since its inception, and with the joint efforts of community users in different countries and backgrounds around the world, it has continuously optimized product features and experiences. At present, the OnePlus community has more than 10 million community users. Whether it's New York, Paris, Beijing, or Shanghai, every time a new OnePlus product is released, it attracts a large number of users to participate, and some people even go to the line to experience the new product first.
Liu Zuohu also pointed out in the sharing that the purpose of many users to participate in the OnePlus product launch conference is not only to buy new products for the first time, but also to participate in an offline gathering with old friends, communicate face-to-face with friends, and express their views on OnePlus products. OnePlus actually provides an important platform for like-minded people to come together. In the future, OnePlus will continue to build a community culture with user co-creation as the core, return to user value, and bring more high-quality products to users around the world.
Regarding the question of "why did OnePlus launch the Ace series", Liu Zuohu said that some people mistakenly think that the launch of the Ace series is that OnePlus wants to give up the high-end market, but in fact, OnePlus has never left the high-end market and has made many great products. Over the past decade, OnePlus has been committed to making high-end flagships and has accumulated a wealth of experience. The launch of the ACE series is to meet the diverse needs of more users and further expand the market share. The ace series not only has OnePlus's usual high quality and excellent user experience, but also introduces more innovative technologies and unique designs to make it more competitive in the market. The launch of the ACE series is not to abandon the high-end market, but to expand more user groups while maintaining the leading position in the high-end market. Through the launch of the ACE series, OnePlus hopes to meet the needs of more users and provide more diversified product choices. Through continuous technological innovation and product optimization, OnePlus will continue to maintain its leading position in the premium market, while further expanding its market share through the expansion of the ACE series. In recent years, OnePlus has launched a number of industry products, from the experience and feel of the OnePlus 1, to the innovative concept of the OnePlus 3, to the OnePlus 7 Pro leading the new height of high swipe, and the cooperation between the OnePlus 9 Pro and Hasselblad, all of which have had an important impact on the industry. In addition to the digital series, OnePlus has also launched the new Ace series of products, aiming to enable more people to enjoy products with flagship quality. The launch of the ACE series allows OnePlus to provide flagship-level products for the mid-range market of 2K-4K in the ** range. Liu Zuohu said that OnePlus has the confidence and ability to provide flagship-level products in all price segments.
This year, OnePlus launched products such as the Ace 2 and Ace 2 Pro, which have become phenomenal products in the industry. Liu Zuohu joked that other competitors should be glad that OnePlus has not yet launched a product below 2,000 yuan. In the future, OnePlus will continue to lead the industry with excellent product strength, invest more resources and energy, and provide users with a great product experience.
In the fireside night chat event, Liu Zuohu interpreted the upcoming OnePlus 12 in advance and expressed his love for this product. He said that the OnePlus 12 is an all-round superior product, and even under the name of the standard version, it can surpass all Pro models of the Snapdragon 8 Gen3 platform. OnePlus 12 will use industry-leading exclusive cutting-edge technology to achieve phenomenal product breakthroughs in screen, image, brightness, and texture.
As a masterpiece with ten years of transcendence, OnePlus 12 will work with domestic screen giant BOE BOE to create a 2K oriental screen, leading the eye protection technology into a new era, and also using the amazing image algorithm of the OPPO Find series. In addition to this, OnePlus will also launch a series of innovative technologies to achieve more breakthroughs.
In conclusion, OnePlus will continue to be committed to providing an excellent product experience and technological innovation to meet the needs and expectations of users. Through continuous technology research and development and product innovation, OnePlus will continue to maintain its leading position in the industry and bring more surprises and breakthroughs to users. At the end of the event, Liu Zuohu said to the people present"OnePlus 12, this mobile phone is the crystallization of our decade of persistent pursuit of technology and quality. It is equipped with the third-generation Qualcomm Snapdragon 8 mobile platform, which offers superior connectivity and long-lasting battery life, which is our promise to our users and what we demand from ourselves. "
He smiled and continued"OnePlus 12 is one of the best gifts we can give to everyone who loves OnePlus and looks forward to the future. This gift not only reflects our strength in flagship products, but also carries our vision for the past decade and the future. "
Qualcomm's President and CEO Ammon also took the stage to speak, and he expressed his blessings to Liu Zuohu for the 10th anniversary of OnePlus and highly praised the performance of OnePlus 12. He said"Over the past decade, our partnership with OnePlus has penetrated into every flagship product, allowing consumers to enjoy a top-of-the-line mobile experience. In the future, we will further strengthen the cooperation and innovation in artificial intelligence, imaging, gaming, audio, high-performance and low-power computing, and connectivity technologies on the device side, and bring leading products and technologies to more users and markets." "
While looking back on the past, Liu Zuohu is also full of expectations for the future. He said"Over the past decade, OnePlus has achieved many dreams, but our journey has only just begun. In the future, we will continue to do a good job in products, pursue excellent performance and high quality, and bring more excellent products and surprising experiences to every user. "
He also mentioned"This year, we have successfully entered 10,000 OPPO offline stores, covering all counties and cities across the country, in order to allow more users to experience our excellent products firsthand. In the future, we will spare no effort to launch the industry's first cutting-edge technologies in eight important performance areas, including platform, memory, storage, screen, independent display chip, charging, heat dissipation and network, and continuously launch new products to improve industry standards and promote common progress in the industry. "
Amid warm applause, Liu Zuohu ended his speech. His belief is firm and persistent: OnePlus will continue to pursue excellence, continue to break through innovation, and meet future challenges and opportunities with users.
List of high-quality authors