BMW is a traditional car brand, but it has performed exceptionally well in the field of new energy vehicles. In terms of sales, BMW ranks fourth in the global EV market, behind only BYD, Tesla and GAC Aion, with sales of nearly 390,000 units. This achievement is even more impressive than that of other new energy vehicle brands such as Bili, NIO and Xpeng. In addition, BMW's electric vehicle sales are all pure electric vehicles, and there are no hybrid models, which also shows BMW's strength in pure electric technology. BMW's performance isn't just about sales. Many people think that BMW lags behind domestic brands in terms of intelligence, but in fact, BMW recently obtained China's first L3 autonomous driving test license, which proves BMW's progress in the field of autonomous driving technology. In addition, BMW has already received certification and approval for Level 3 autonomous driving functions in Germany, with plans to officially deliver them to customers in 2024. BMW's Level 3 autonomous driving technology is an optional feature for 6,000 euros, first on the 7 Series and then expanded to the 5 Series, 3 Series and other family models. Overall, BMW's performance shows that traditional car brands are not completely left behind, and they still have strong technology and strength to adapt to the development trend of new energy and intelligence.
In addition to BMW, Mercedes-Benz has also made some achievements in the field of new energy vehicles. Mercedes-Benz ranks seventh in global electric vehicle sales, and even surpasses Bi Li in sales. Mercedes-Benz has also launched a car with L3 autonomous driving technology in the German market, and has also obtained a L3 autonomous driving test license in the Chinese market, which shows that Mercedes-Benz is ahead of some domestic brands in autonomous driving technology. These two examples tell us that the international auto giants have not been eliminated by the rise of new energy vehicles, and they have been able to quickly catch up and adapt to the development trend of the market by using their own technological accumulation and financial strength.
In fact, the reason why these traditional car brands have kept a relatively wait-and-see view of new energy vehicles in the past is because the market for fuel vehicles is still huge, and the main revenue of traditional cars** is still the sales of fuel vehicles. At the same time, there are also some traditional car brands that believe that electric vehicles are not a real new energy source and have reservations about their development prospects. However, with the rise of electric vehicles and changing market demands, these traditional car brands are accelerating the pace of electrification transformation, and they have the technology and capabilities to quickly catch up.
In fact, the 100-year history of automobile manufacturing and technological accumulation cannot be caught up with time alone. Building a car requires a lot of capital and human resources, and the century-old giant has accumulated rich experience and technology, and has advanced manufacturing processes and R&D capabilities. In contrast, some new energy vehicle companies that have only been established for a few years are still relatively weak in terms of technology and scale, although they have innovative thinking and keen market insight. Therefore, it is unfair to compare the century-old giant with the new energy vehicle company, and there is a huge gap between them.
To sum up, traditional car brands such as BMW and Mercedes-Benz have made certain achievements in the field of new energy vehicles, and their sales and technological progress are remarkable. Although traditional car brands have been relatively wait-and-see about the development of new energy vehicles in the past, with the rise of electric vehicles, they are accelerating the pace of electrification transformation. The century-old giants have rich technical accumulation and financial strength, and they have the ability to quickly catch up and adapt to the development trend of the market. Therefore, when evaluating the performance of traditional automobile brands in the field of new energy vehicles, we should treat their efforts and progress with hospitality. After all, building a car is not an easy task, and it takes a long time to accumulate and work hard to achieve technological innovation and transformation.