The sales volume of BMW brand new energy vehicles exceeded 300,000 units, which became a phased achievement of the transformation of the Chinese market and a signal of the acceleration of the transformation.
Recently, the BMW Group announced that its BMW brand has exceeded 300,000 new energy vehicle sales, which is a milestone success that not only demonstrates BMW's strength in electrification transformation, but also sets an example for other traditional luxury brands to break the new energy vehicle market in China. According to the data of the China Passenger Car Association, in October this year, the penetration rate of self-owned brand new energy vehicles reached 51%, while the penetration rate of new energy vehicles in luxury cars was 336%, compared with 6% of the new energy vehicle penetration rate of mainstream joint venture brands4%。This series of problems has made the transformation of traditional car brands heavy, but BMW has taken the lead in reaching the sales level of 300,000 new energy vehicles.
According to the BMW Group, the current terminal sales of the BMW i3 can stabilize at more than 5,000 units per month, which is enough to make other traditional luxury car brands shed tears of envy. In addition, the BMW Group plans to experiment with a hybrid sales model in the MINI and BMW brands in the future, further enhancing the user experience by enhancing its direct sales and digital sales capabilities.
The BMW Group's success in the Chinese market is inseparable from its localization strategy and in-depth cooperation with well-known domestic companies. At present, the BMW Group has more than 3,200 designers, engineers, new energy vehicle and software experts, and cooperates with CATL, Tencent, Alibaba, Huawei and other companies to provide more exclusive features for Chinese consumers and comprehensively improve the experience of domestic users. In addition, the BMW Group is accelerating its electrification strategy, of which the sixth-generation battery project is an important step.
According to industry experts, the reason why the BMW brand has been able to achieve a rapid turnaround lies in its localization strategy of integrating knowledge and action and sufficient talent reserves. At the same time, the BMW Group is well prepared for the arrival of the electric and intelligent era, with strong system capabilities and innovation leadership.
This news has attracted widespread attention, and the sales of new energy vehicles under the BMW brand have exceeded 300,000 units, which is not only a phased achievement of the transformation, but also a signal of the acceleration of the transformation. According to the BMW Group, it expects to win more market share of BEVs by 2024 as new vehicles enter the end market and ramp up production capacity. In addition, the BMW Group has also made important progress in the deployment of charging and charging in the Chinese market, and plans to build at least 1,000 high-tech supercharging stations and about 7,000 supercharging piles in China.
BMW's sales of new energy vehicles exceeded 300,000 units, marking an important progress in the transformation of the Chinese market. This milestone success not only demonstrates the BMW Group's strength in the electrification transition, but also sets an example for other traditional luxury brands. The BMW Group will continue to intensify its efforts to promote its electrification strategy and provide more exclusive features and premium experiences to Chinese consumers. Encourage readers to comment, interact, and share the article to amplify the impact of the article.