Booth design and construction is a complex and interesting art.
It's not just about showcasing a product or service, it's about attracting the attention of customers, having in-depth conversations with them, and ultimately achieving the goal of sales and cooperation.
In this article, we will take a closer look at the importance of booth design and some of the details.
Clause. 1. Booth positioning.
Before designing a set of exhibition booths, we must be clear about the positioning of the booth.
Should it focus on the functional characteristics of the product or be dominated by brand culture?Different positioning will bring different design styles.
For example, if the function of the product is the main focus, then the design of the booth should be concise and clear, highlighting the features and advantages of the product;
If the brand culture is the main focus, then the design of the booth should highlight the brand image and values.
Clause. Second, the layout of the booth.
A reasonable booth layout is very important.
First of all, we need to consider the space utilization of the booth.
Different products require different sizes of display space, and we need to display the product to the maximum extent possible, while also leaving room for movement and communication.
Secondly, the design of the booth should be considered according to the customer's path to the exhibition.
Set up attractive displays at the entrance of the booth to attract customers to the booth;
Then set up a product display area and a communication area at an appropriate distance inside the booth to facilitate customers to browse and communicate.
Clause. 3. Booth color and material.
Colour and material also have a great influence on the design of the stand.
The choice of color should be in harmony with the characteristics of the product, so that customers can associate the characteristics of the product at a glance.
For example, if the product is a high-tech product, you can choose cool colors and metallic materials to enhance the sense of technology;
If the product is warm, you can choose warm colors and wood materials to enhance the affinity.
The choice of materials should take into account the properties of the product and the positioning of the booth.
For example, high-end brands can choose noble marble or glass materials to highlight the brand value;
Ordinary brands can choose practical and inexpensive materials to highlight the cost performance of the product.
The design and construction of exhibition booths is a comprehensive work that needs to take into account product characteristics, customer needs and brand image.
Through reasonable positioning, layout and choice of color and material, the characteristics and advantages of the product can be displayed to customers, attract their attention, and achieve the ultimate sales and cooperation goals.
As a booth designer, we need to have a deep understanding of the product, give full play to our imagination and creativity, design a booth that matches the product, and build an effective bridge between the brand and customers.