On December 11, Shenzhen Baseus Technology*** hereinafter referred to as "Baseus Technology") announced the completion of hundreds of millions of yuan in Series A+ financing, which was led by Shenzhen Capital and followed by C&D Xinxing Investment, Gaorong Capital and Yuexiu Industry. Among them, this round of investors Shenzhen Venture Capital, Gaorong Capital, and Yuexiu Industry ** are all old shareholders continue to increase their weight, which is also a new round of financing completed by Baseus Technology this year after completing the A round of investment in April this year. It is reported that this round of financing is mainly used for product R&D investment, brand promotion, domestic and foreign market channel construction, etc.
Baseus Technology is a product-oriented company that focuses on core scenarios (audio-visual entertainment, smart office, and smart travel), focuses on the development of core categories, takes the retail platform as the carrier, takes technology as the guidance, and continues to create user value through product innovation. Its digital brand Baseus focuses on the three core scenarios of "audio-visual entertainment, smart office, and smart travel" to expand and explore. It is reported that Baseus has won 150+ international design awards such as IF and Red Dot, and has applied for more than 2,500 patents.
In 2023, Baseus Technology will complete 2 consecutive rounds of financing, and the new round of financing will be dominated by the continuous increase of old shareholders. Luo Xingqiang, deputy general manager of the investment headquarters of Shenzhen Capital Group, said that Baseus has continued to grow rapidly in recent years, continuously realized self-iteration and upgrading, and established high barriers in brand, market, R&D, and first-class chain. In the context of the current downturn in the capital market, Shenzhen Capital Group, as the leading investor of Baseus in the first round, continues to lead the second round of Baseus financing, and is firmly optimistic about the future development of Baseus.
Wang Yuliang, deputy general manager of C&D Xinxing Investment, said that Baseus adheres to the product concept of "practical and beautiful", constantly innovates, covers the needs of the public, and at the same time establishes a strong first-class chain and channel capabilities, which is a rare high-quality project in the slightly chilly market this year. Baseus has a leading market share in many categories, and is not only the head brand of domestic 3C digital accessories, but also continues to achieve good results in overseas markets, which is a model for domestic brands to go overseas.
Lu Rong, Managing Partner and President of Yuexiu Industry**, said: "After the completion of the first financing, Baseus actively promoted its own product technology innovation, team structure optimization, global channel expansion, and information system and management system iteration, and the company's operational efficiency and operating results were in line with investors' expectations, so we chose to participate in Baseus again. ”