Huawei Technologies has recently applied for a number of trademarks with the word "Jie", including Zunjie, Qingjie, and Chengjie. Construct a defensive moat for the trademark of the word "boundary".
From the perspective of international classification, the international classification of the trademark of "Zunjie" is 9 (scientific instruments) and 12 (means of transport), the classification of "Qingjie" is 9 (scientific instruments), and the classification of "Chengjie" is also 9 and 12, that is, scientific instruments and means of transport.
In addition, there is a trademark named "Wangshu", which was also filed on November 23 with the above-mentioned "jie", and its classification is also 12 types of means of transport. "Wangshu" is also known as Mingshu, Sushu, and Yuanshu. In Chinese mythology and legend, he is the god of the moon driver, which can also refer to the moon.
At present, the above-mentioned trademarks are in the status of "pending substantive examination".
However, it is worth noting that before this, Huawei had applied for a series of trademarks such as "Wenjie", "Zhijie", "Yongjie", "Huijie", "Zhujie", "Aojie", "Zhijie" and "Yijie", among which "Wenjie" and "Zhijie" have been well-known to everyone, which are respectively car brands jointly created by Huawei and Celis and Huawei and Chery under the Hongmeng Zhixing model.
Through this move, it can be seen that Huawei has not only become a well-known brand in the industry in terms of convenient communication, but also has a great determination to enter the automotive field. At present, AITO's first intelligent cockpit model equipped with the latest Huawei HarmonyOS intelligent cockpit, Wenjie M5, has been officially released on December 23.
Huawei doesn't know whether this move is to protect the defensive trademark of its brand registration, or whether it intends to launch a series of car products in the future. Let's wait and see. However, from this point, we can see that the awareness of trademark protection of big brands is gradually strengthening, and I hope that Huawei will get better and better in the future
Defensive trademark: refers to a trademark in which the same trademark owner registers the same famous trademark on non-identical goods to prevent others from using the famous trademark and causing adverse effects. Defensive trademarks may not be used after registration, so they are generally not easy to be approved for registration. However, once the registration is successful, it is not restricted by the need to use it to maintain the trademark, preventing other manufacturers from taking a free ride.
Registering a defensive trademark plays an important role in trademark protection. Enterprises should formulate a reasonable trademark protection strategy according to their own circumstances and register defensive trademarks for their trademarks. In this way, you can effectively prevent the trademark infringement of others, and increase your own trademark protection, so as to provide a guarantee for the development of the enterprise.
Article**: Trademark Circle.