Whether special effects need to be used in the promotional film, generally need to be decided according to the type of promotional film and the production method of the promotional video, the promotional video plus special effects have a very modern feeling, then, the more special effects in the promotional video, the better, we can compare from a professional point of view:
1.The special effects are more visually striking. The light and shadow changes and parallax dynamics of special effects can form stronger visual stimulation, attract the audience's attention for the first time, and make the production more fashionable and technological.
2.Enhance the sense of art and design. The rational use of special effects can make the whole picture more flexible and vivid, and the combination of audio-visual elements is more aesthetically pleasing, so as to meet the aesthetic needs of the audience.
3.Create fantastic virtual effects. Special effects can be combined with virtual and real, integrating physical and digital effects, so that the product presents a dreamy imagination space and brings a more immersive sense of immersion.
4.Better set off the mood. Special effects can render light and shadow, adjust the color atmosphere, and build virtual space scenes, which helps to create the best mood and guide the audience's emotions.
5.Introduce special effects to increase the interactive fun. For example, the use of special effects in the form of AR, H5 interactive pages, etc., can allow the audience to participate in the interaction, generating a higher sense of participation and interest.
However, the use of special effects should also be moderate. Too many special effects will make the visual confusion, distract the audience's attention from the central content, and is not conducive to the communication effect. Special effects and physical content should match and coordinate with each other, and cannot rely on the flashiness of special effects alone. Therefore, the use of special effects needs to consider the brand attributes and theme style, and follow the professional aesthetic principles.