After the shooting of the promotional video, post-production is the only way to complete the director's idea, then, several professional angles that should be paid attention to in the post-production of the promotional film:
1.Picture coherence. Pay attention to the smoothness of scene transformation and time transition, and make the entire ** context visually coherent and natural through subtle transition animations and blurred transition effects, so as to avoid a sense of fault affecting the viewing experience.
2.The color tonality is unified. According to the theme and brand style, choose the color scheme, and keep the tone of each element in the picture unified, which is related to the improvement of the overall aesthetic sense. Bright and vibrant colors can create a positive brand image.
3.Font style matching. Use a consistent font for your title and endboard, preferably for your brand logo, to increase brand recognition. The font size should be moderate, the position should leave a sense of space, and the word color should consider the background matching.
4.Audio transitions are natural. Pay attention to the smooth transition of loudness, sound quality, and tone between audio switches to ensure that it is not abrupt, and you can also add fade-out and fade-in effects. The rhythm and emotional tension of the background should match the picture.
5.The special effects work properly. Special effects should consider brand attributes and not be too public. At the same time, following the principle of image aesthetics, the use of special effects should serve the content, play the role of rendering the atmosphere and setting off the center, rather than simply special effects for the sake of special effects.
6.The clipping language is logical. **Each composition element and storyboard sequence should be able to accurately express the concept and serve the theme, and each shot language and voiceover are promoting the message to convey, and the final discourse is complete and smooth.
7.Rhythm and emotional cues. The speed and turning points of the editing rhythm should be matched with emotional clues, render emotions on the basis of the rhythm of the plot, and guide the audience to follow the rhythm of the first step rationally and emotionally.
8.The composition of the picture conforms to the grammar of photography. Following the principles of traditional composition, the use of techniques such as long-range view, close-up view, and dividing line composition makes the image more aesthetic and visually impactful.
9.Visual cues of image symbols. The application of image metaphors and symbols strengthens the rendering of visual symbols, so that the symbolic artistic conception resonates in the audience's subconscious.
10.Quality inspection end-to-end process to correct defects. Quality inspection is carried out from beginning to end to ensure that the picture has no technical defects, no color deviation, and the audio is normal and clear, so as to achieve excellence.