I work during the day and study art at night". The reporter has visited for several days and found that floral art, calligraphy, Peking Opera, dance, bartending, traditional Chinese medicine, calligraphy, sketching, etc., which not only meet the interests and aesthetics of young people, but also can increase the skills of young people, all kinds of night school training, which are rising among young people, are becoming a new way of life for some young people in Shencheng, as well as a new phenomenon in the field of cultural consumption in Shencheng.
Behind the school fever on Chinese New Year's Eve, it reflects the strong cultural consumption demand of young people in Shencheng and their yearning for a rich spiritual life.
Photo courtesy of the interviewee.
This winter
Shen Cheng's Chinese New Year's Eve school warmed up
Ms. Li, who lives in Changbai Island, worked in an education and training institution after graduating with a master's degree in 2022, and in order to expand her business capabilities and make like-minded friends, she signed up for a folk guitar class at a Chinese New Year's Eve school last month. Classes are held once a week from 7 p.m. to 8 p.m.
Photo courtesy of the interviewee.
Miss Li told reporters that her night school courses are divided into two categories: art and skills, including piano, dance, photography, calligraphy, Chinese painting, ukulele, baking, and even ChatGPT artificial intelligence and office applications. "Basically, every class is full, and there are thieves in night school at night. ”
Night school emerged in the seventies and eighties of the twentieth century, and it is not a new word, but nowadays, the "old bottle" is filled with "new wine". The reporter visited and found that the current night school courses are interest classes and skill classes for young people, focusing on a sense of relaxation that enriches oneself and cultivates sentiment. According to data from online platforms, since the beginning of this year, the search volume of "night school" has increased by 980% year-on-year, and the number of related note evaluations has increased by 226% year-on-year. In some social applications, topics related to "Chinese New Year's Eve School" continue to appear on the hot search, and hot words such as "learning to learn and Xi Partner", "Shenyang Chinese New Year's Eve School" and "self-improvement" appear frequently, and even some popular courses need to be "second kill".
The return of night school fever
It is the self-improvement of young people
On the evening of December 13, the Chinese New Year's Eve School of Shannian Bookstore in Kaisa Plaza on Youth Street held a class on the operation of Xiaohongshu. From the establishment of the account, the selection of topics to the operation of the account, the teacher spoke very clearly, and the 8 students listened very carefully.
Photo courtesy of the interviewee.
Ding Ling, the person in charge of the night school, introduced that the night school mainly focuses on learning and Xi entertainment, and since its opening a month, 20 types of classes have been set up, and 10 classes have been held, with 8 people in each class. "The market feedback has been even better than we expected. For example, in some Peking Opera courses, flower arrangement courses, and Chinese medicine courses, the feedback given by the students after the class is 'both skin and soul'. ”
Judging from the registration situation, the young people who come to study Xi are concentrated between the ages of 22 and 35. "We clearly feel that young people have a strong pursuit of self-improvement and hobbies. People want to do in-depth Xi in their areas of interest. Ding Ling believes that the return of night school fever reflects the yearning of young people in Shencheng for a rich spiritual life, the pursuit of a more open and beautiful life, and replacing the fragmented form of entertainment with the self-enrichment of night school Xi is obviously a more active and healthy way of life.
As one student who attended an evening class put it, "There is no end to learning. No matter what age you are, even if you leave campus, you can still learn something Xi new, and it's never too late. ”
Behind the night school for young people
Cultural consumption is more accessible to the people
During the interview, the reporter found that the curriculum ** of the Chinese New Year's Eve school is generally low. The courses given by a night school** are divided into two grades: 490 10 classes and 590 yuan 10 classes, once a week. In other words, with five or six hundred yuan, you can study for almost a quarter. Some night classes take into account the adaptation process of the students, and charge 199 yuan for three classes, "I feel that it is not suitable for me, and I can turn around at any time." ”
Since the beginning of this year, Shencheng's cultural consumption has recovered strongly, and the public's cultural consumption has been strong. At the same time, young people watch exhibition-style socialization, morning market experience life, and special forces tourism is out of the circle, behind these phenomena, there are not only the highlights of young people's personalized consumption, but also certain cost-effective considerations.
The ** of the Chinese New Year's Eve School is very low and very close to the people, which may be one of the important reasons why the Chinese New Year's Eve School is currently liked by the majority of young people. Teacher Chang, who teaches art classes at a Chinese New Year's Eve school in Shencheng, analyzes. Industry insiders told reporters that compared with children's education and universities for the elderly, there is still a gap in youth art education. It is not a good thing for market-oriented institutions to grasp business opportunities and launch products and services that are close to the people, which is not a good thing to enhance the stamina of the cultural consumer market.
Shen Baoquan** Reporter: Liu Yang.