According to an article published by Bloomberg in the United States, China's domestic tourism demand continues to grow strongly. Ctrip said experiential travel is popular, with activities such as surfing, going to theme parks and going to the countryside soaring in popularity this year.
Travel industry ** Hotel News reports that Chinese tourists will drive the recovery of the global tourism industry. According to the World Travel & Tourism Council**, China's tourism industry is expected to contribute 1$48 trillion in economic output, an increase of more than 150% over 2022.
Since the beginning of this year, with the implementation of a number of favorable policies, China's cultural tourism consumer demand has accelerated. According to the "Domestic Tourism Data in the First Half of 2023" released by the Ministry of Culture and Tourism of China, the statistical results of the domestic tourism sampling survey show that in the first half of the year, the total number of domestic tourists was 238.4 billion, an increase of 9 over the same period last year2.9 billion person-times, a year-on-year increase of 639%；Domestic tourism revenue (total tourism spending) 230 trillion yuan, an increase of 1 over the previous year12 trillion yuan, an increase of 959%。In terms of quarters, the total number of domestic tourists in the first quarter was 121.6 billion, a year-on-year increase of 465%；The total number of domestic tourists in the second quarter was 116.8 billion, a year-on-year increase of 869%。
According to the cultural and tourism market situation of the 2023 Mid-Autumn Festival and National Day holidays announced by the Ministry of Culture and Tourism, the number of domestic tourists will be 8 during the 8-day holiday2.6 billion person-times, a year-on-year increase of 713%, an increase of 4 on a comparable basis compared to 20191%；Achieved domestic tourism revenue of 7534300 million yuan, a year-on-year increase of 129 on a comparable basis5%, an increase of 1 on a comparable basis compared to 20195%。
The changes in China's tourism market have shown two characteristics:
First, the demand is concentrated and exploded. Since the Spring Festival, China's tourism demand has recovered rapidly, forming a strong growth trend. It is conservatively estimated that the year-on-year growth of tourism consumption in 2023 will exceed 250 trillion yuan. This growth is equivalent to 6% of the total retail sales of consumer goods in 2022. This increase reflects the recovery of China's consumption this year.
Second, domestic tourism once again shows its important role in the national economy. In the first half of this year, China's domestic tourism revenue reached 230 trillion yuan, an increase of 112 trillion yuan, contributing 59% to the growth of household consumption and 38% to economic growth. The study found that this growth is medium- to long-term, indicating that China's tourism industry is entering a medium- to long-term growth track.
In addition, there are a number of new phenomena in China's tourism industry that deserve attention. First, population dispersion has become an important variable to change the tourism pattern, and the ability of cities to absorb population has become an important variable affecting the future development of tourismSecond, long-range destinations are increasingly reliant on time allocation, and short-range destinations are increasingly reliant on gameplay innovationThird, judging from the tourism hotspots that have emerged this year, such as Guizhou's "Village Super", Zibo Barbecue, Xi'an's "Chang'an Twelve Hours" theme block, etc., the tourism industry is changing, and the new format has quickly become the traffic entrance.
The rise in China's tourism industry reflects the change in the structure of national consumption: the rapid rise in cultural and service consumption has driven strong growth in tourism demand.
The tourism boom will continue to have a positive impact on China's economic development. In terms of consumption, tourism accounts for an important share of the increase in residents' consumption. The tourism boom is expected to boost consumption, boost employment and boost the development of the local service industry. In terms of ecological civilization, tourism also makes the natural landscape of the destination produce economic value, and becomes an important embodiment of "lucid waters and lush mountains are invaluable assets". In addition, China's tourism boom will also have a spillover effect on the global travel market. China's outbound tourism will promote the recovery of the world tourism industry and the formation of a new pattern.
Interview with Wang Ying).
*: People's Daily Online, People's ** Overseas Edition.