The advantage of brand linkage is that you can use the advantages and resources of other brands to expand your own influence and market share. At the same time, brand linkage can also increase consumer engagement and loyalty, and improve brand awareness and reputation.
Uncle Qiu's linkage with the little parrot bebe can be said to have won the market in one fell swoop!
As a widely used expression carrier in social scenes, emojis have gradually become an indispensable social application for young consumers at this stage, and the little parrot bebe has become popular this year with its soft and cute ** cute image, and quickly captured the user's mind and love, from a niche IP to the top of the popular emoji list of well-known IPs, which was instantly widely used and has countless fans.
This linkage with the little parrot bebe is also to work together to break the circle to create brand differentiation, enrich the brand's more diversified IP image, and at the same time establish a key communication medium between the brand and the target young consumers, and penetrate the brand into more user circles through IP linkage, and further reach the minds of fans in different aspects.
With the help of the first breakthrough of this brand co-branding, Uncle Qiu has made two-way linkage in products, further created the second breakthrough point of product innovation, and launched the first "raw cheese" series of milk tea drinks.
Preferred classic New Zealand imported cheese, fusion of newly upgraded 0 non-dairy creamer plateau milk, exclusive special high-quality raw buttermilk, with rich and pure cheese milk aroma and slightly salty sesame aroma, full and mellow milk, light and not greasy taste, the overall presentation of rich cheese aroma and light salty fragrance wonderful flavor.
Among them, the raw cheese milk tea is rich and pure cheese sesame aroma, with cups and cups of Qingshan Beidou high orchid aroma, the tea is fresh and full, the milk flavor is sweet and mellow, harmonious and harmonious, the flavor is silky, and the taste is light and not greasy.
Lemon Raw Cheese Milk Tea introduces more category characteristics, by adding Guangdong perfume lemon to collide with a higher refreshing aroma, triple stimulate the refreshing and smooth, full and rich taste of the drink, fresh and bright lemon fruit aroma combines fresh and mellow tea sense and silky thick cheese, refreshing and not greasy, and the taste buds are richer.
Uncle Qiu has always adhered to the principle of selecting fresh tea, fresh lemon, plateau milk, and hand-made products, and at the same time the brand continues to seek external breakthroughs, the internal product research and development capabilities are also improving simultaneously.
Since the beginning of the year, the brand has issued a solicitation for joint topics on social media platforms, and fans' calls for cooperation between the brand and the little parrot bebe have continued to be fierce.
Uncle Qiu has been committed to providing consumers with high-quality, innovative products and services, so as to meet the needs of more consumers. It is no accident that Uncle Qiu's joint name is out of the circle this time, it is not only an inevitability to leverage popular IP traffic to the outside world and empower each other!