Wen Shen" Wen Huijun's explosion is more confusing than the explosion of shiitake mushrooms and Yu Wenliang.
Just like many netizens said, "I don't understand, I really don't understand" "Uncle, although I don't know how you are popular, but please stop, you have occupied my circle of friends." β
According to public information, this "Wen Shen" is named Wen Huijun, a native of Hebei, and a driving school instructor. He has three accounts on Douyin, which are:
Wenshen is responsible for updating the funny** and recording some light-hearted and humorous content.
Wen Huijun is responsible for affectionate, and the leaflet ** is paired with sentimental copywriting.
The Driver Service Department of the Lean Wenhui Army is responsible for earning tuition for the rebels. The most widely circulated theory at the moment is that he took a total of nine driving school students, eight of whom passed the test, and the remaining one is his own son.
On the whole, the @ι»δΌε account works are all ** photos plus a sad copy.
Netizens took screenshots earlier.
Three accounts, three personalities. Netizens who recognized his style commented that he is a more interesting person, and the middle-aged people we usually see feel that there is a generation gap, but he doesn't.
Wen Shen's silky and swaying dance at noon is more interesting, and Wen Huijun is an emo at night, which is more in line with the psychology of young people who are crazy during the day and emo at night, and the works he posts now are like the works that young people will post after they get old.
So now many circles of friends will post his **, with a sentence of copywriting, and start to follow the trend. At present, the total number of followers of the three accounts has reached more than 7.3 million.
Wen Huijun may want to create a new record: from popularity to making money, the value of traffic will be realized in the shortest possible time.
Since he came out of the circle on December 17th, he has swiped the screen in the circle of friends, and his fans have skyrocketed, and Wen Huijun started live broadcast the next day. China Youth Daily mentioned that fans opened 2 live broadcasts on the "Wenshen" account on the morning and evening of December 18, and they kept giving gifts and gifts. According to statistics from netizens, Wen Huijun received a total of 6,000 carnivals in his live broadcast, and each carnival received 1,400 yuan after tax, which means that Wen Huijun earned 8.4 million yuan in after-tax income in one day.
Just like many people are amazed, after there is traffic, you can earn a shocking wealth that ordinary people can't earn in a lifetime or even a few lifetimes.
Many people are also curious, why did they hear that the army would be fired?A more decent explanation is that he hit the emotions of ordinary people. With the image of a middle-aged person, he "goes crazy" like a young man and can resonate emotionally with contemporary young people.
But in fact, in the previous article, Tang Chen mentioned that this number is not fundamentally different from the so-called "ordinary shame" when Yu Wenliang became popular. It's another hypocritical man-made disease, and if it's a disease, you have to take medicine.
After the "ordinary person" Yu Wenliang suddenly became popular and quickly collapsed, Douyin quickly created such a new civilian "idol".
Tang Chen once pointed out in his analysis of the Wenliang phenomenon that he was a lucky person who was selected by the Douyin algorithm, and this model can even summarize a formula: traffic + algorithm + ordinary people = Yu Wenliang.
Yu Wenliang was launched, which was a reality show directed by Douyin. Douyin will always select a creator at a certain stage of low traffic and topics, relying on its strong system operation capabilities, open the floodgates, and flood the traffic, giving birth to an Internet celebrity, stimulating more people to participate in the platform's "god-making" movement.
China Youth Daily also mentioned that the success of "Wenshen" is also inseparable from the operation team behind him. There is a professional team behind him to support him in curating content, promoting promotions, and managing followers. These teams helped Uncle Wen quickly accumulate a large number of fans and attention in a short period of time by accurately targeting the target audience and formulating effective marketing strategies.
Judging from these two reasons, Wen Huijun's exit from the circle is more like a premeditated plan.
I have to mention Yu Wenliang here. This young man, who was named "ordinary person", was forcibly pushed out of the circle for nearly a month, and in the live broadcast of the microphone, he unabashedly said, "Say my heart, then circle the money together", the account profile changed to "Happy every day", and also started the live broadcast to reward. After this operation, Yu Wenliang's personality collapsed, and his fans plummeted. Those who supported him in the past jumped up and scolded. But have they seriously thought about why they follow the trend and push up his traffic?
In this mode, "ordinary people" become a kind of persona, which is copied in batches. The netizens who were immersed in it were harvested again and again, and then formed the illusion of short emotional resonance. This kind of gap is like a game, creating gods and destroying them, and it's fun to be one or the other
So, this "Truman's world" really doesn't know how to get out?Or are you not willing to go out at all?
I'm Tang Chen, and I'm interested in Internet technology and business stories. Original content, no permission, no **.
Tang Chen
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