Dancing a magical dance, sending sentimental copywriting, and ...... in front of a driving school instructorThree short** accounts have millions of fans in just a few days, and two live broadcasts have kept receiving reward gifts. Recently, an ordinary person with "the appearance of the post-70s and the mentality of the post-00s" has been sought after by contemporary young people. However, while he became popular overnight, doubts also came: how did he become popular;You can earn 8.4 million yuan a day by live broadcastingIs this kind of orientation of being an Internet celebrity lying down to make money and getting rich by traffic is really good?
Subject 3 "Breaking the circle brought fire to a post-70s."
Recently, a dance called "subject three" has become popular on many occasions, and after uploading it to the Internet, it has caused a wide follow-up effect. The basic movements are shaking the flowers, twisting the waist, swinging the hips, and bending the feet;The soundtrack has a strong sense of rhythm, and last year's popular soundtrack was "I Miss Someone Very Much", and this year it is the DJ version of "Laughing Jianghu".
Circulating on the Internet, the source of "subject three" is at a wedding scene in Guangxi, Guangxi Zhu Kaihong felt that the dance performance at his friend's wedding was a bit monotonous, so he combined his favorite dance elements to create a new dance style, and also used it to replace the marriage trouble, at first there was no fire, and then another Guangxi person who took the driver's license subject three more than ten times, finally passed the test, in order to celebrate his passing the exam, so he danced this silky dance step, when asked about the name of the dance, this person said, it is called" Subject 3 "Let's do it."
However, this dance similar to social shaking is really popular, largely because of Haidilao, in November this year, the waiters of Haidilao stores performed "subject three" for customers, and the number reached millions. There are even customers who go to the store to watch the "subject three" dance.
Driven by traffic, there are many imitators of this kind of dance with a joyful atmosphere, and it has even become popular overseas, becoming a trend. Due to the differences in countries, occupations, ages, etc., the styles are diverse, and gradually evolve into a dance competition.
In contrast to many people's self-entertainment, a post-70s amateur man was out of the circle because of dancing "subject three", and the soundtrack in his ** is more diverse, paying great attention to stuck points and lip-syncing. Among them, the highest number of likes reached 4.6 million. His current account, known as "Wenshen", has 4.7 million followers. According to some statistics, on December 17, the account had only 350,000 fans, and on December 21, it reached 4.36 million, and the number of fans increased by more than 4 million in 4 days, which can be described as an overnight popularity.
He became popular, and he actually had three doppelgangers.
According to public information, this "Wen Shen" is named Wen Huijun, a native of Hebei, and a driving school instructor.
However, it is worth noting that Wen Huijun has registered a total of 3 accounts on the same short ** platform, namely Li'an Wen Huijun Driver Service Department, Wen Shen, and Wen Huijun.
Some netizens concluded that these 3 accounts are like three independent personalities, in the morning, he was a driving school instructor who "took nine students, passed eight, and his son did not pass";At noon, he danced the earthy dance of the "smell god";In the evening, he is an affectionate Wenhuijun with emo copywriting and **.
There is also a theory that the "Li'an Wen Huijun" is mainly responsible for earning tuition for his son's make-up exam. "Smelling God" is responsible for updating funny things like dancing**. Wen Huijun "publishes a photo of his face every day with a sad copy.
At present, the total number of followers of the three accounts has reached more than 7.3 million.
Among them, the sad copywriting of the "Wen Huijun" account suddenly swiped the circle of friends on a snowy day in December 2023. "On a snowy day, I miss you very much" "We are not good at expressing ourselves, and we all hide the truth in our hearts" ......The copywriting that expresses emotions is paired with a ** that Wen Huijun is much the same, and it has become a way for more and more young people to express their true selves by borrowing the "stalk" mentality, just like a truth or dare in reality.
But many netizens bluntly said that he was a little inexplicable: "I don't understand, I really don't understand" "Uncle, although I don't know how you became popular, please stop, you have occupied my circle of friends." ”
It is worth mentioning that Wen Huijun, whose fans have skyrocketed, opened 2 live broadcasts on the "Wenshen" account on the morning and evening of December 18, rewarding gifts and brushing non-stop, some netizens have counted that Wen Huijun's live broadcast received a total of 6,000 carnivals, and each carnival received 1,400 yuan after tax, which means that Wen Huijun earned 8.4 million yuan in after-tax income in one day.
For this situation, many people believe that a live broadcast can obtain a huge wealth that ordinary people can't earn in a lifetime, and this phenomenon has a very bad orientation. "Now many young people and children don't want to work seriously, they all want to make money lying down as an Internet celebrity", "With traffic, even a pig can fly", and some people even suspect that "this is money laundering".
A reporter from Beiqing Daily tried to contact Wen Huijun himself through the background of the ** account, but as of press time, he has not received a reply.
Is "Ordinary People Internet Celebrity" a personal design?
Like Wen Huijun, it is not an exception for creators with the label of "ordinary people" to become popular. For example, filming the Northeast rural theme**, "Classmate Zhang", who has tens of millions of fans;Teacher Huang, who became popular with the children's song "Dig Dig", once gained nearly 8 million fans in 5 months.
But the Internet can create gods and destroy gods. Unlike Wen Huijun, who attracts young fans, the blogger "Xiucai", who also became popular this year, is known as the "middle-aged and elderly women harvester", and the 39-year-old's signature moves are brushing his hair, pretending to be shy, and following **lip-syncing, but these ** make him have tens of millions of fans.
What is outrageous is that a 72-year-old woman in Jilin Province crossed 1,700 kilometers by train to Anhui, saying that she wanted to find "Xiucai";A 62-year-old woman from Beijing claimed that she reported Xiucai with her real name on the Internet, and used dividends as bait to defraud herself of 510,000 yuan in three months by rewarding offline dividends online. In September this year, the "Xiucai" account was blocked for "violating the relevant regulations of the platform".
In October this year, Yu Wenliang, who records real daily life and does not manage expressions, broke into the public eye, occupying the big face that fills the screen, the incomplete singing voice, the flying facial features, and the shaking picture ......He encouraged "ordinary people" to express themselves bravely with a natural and casual style and an attitude of "be bold, you don't have so many audiences", and made his account increase by 2 million followers in 10 days. Not only did the topic word "Yu Wenliang gave me the courage to record" received more than 600 million times, but the entry liked it very much but didn't dare to post it on Moments** It also appeared on the hot search. Some netizens commented: "Yu Wenliang cured my ordinary shame".
Regarding the explosion, Yu Wenliang once responded in the introduction that he was not ready to accept the advertisement. However, Yu Wenliang started the live broadcast a month after becoming popular, and said in the microphone with the same netizens, "Say my heart, then circle the money together", the account profile changed to "Happy every day", and also started the live broadcast to reward, this series of operations caused heated discussions among netizens, after the collapse of the personality, the account lost 400,000 fans within a few days, and the number of fans of its account once exceeded 3.8 million, but now it has dropped to 27080 thousand. The plot reversed overnight, and some netizens said that ordinary boys are no longer the "ordinary people".
Why is he on fire?
It is true that Wen Huijun is different from the decent image of middle-aged and elderly people in most people's impressions, he is more "crazy" like a young man, and can resonate emotionally with contemporary young people. It also makes his fans younger. But there are so many people who have hardcore talents than him, there are many people who can dance more than him, and it is not uncommon for people who have good looks than him, why is he popular, in addition to explaining it with luck, is there really no push behind it?
Angel investor Guo Tao believes that pop culture in the Internet era is diverse, and people of different ages have the opportunity to become Internet celebrities. The reason why "Uncle Wen" can become popular may be because he has grasped the current young people's preferences for funny, humor, self-deprecation and other elements, and has attracted a large number of fans through his performance style and content.
In addition, the success of "Uncle Wen" is also inseparable from the operation team behind him. There is a professional team behind "Uncle Wen" who provides support for him in planning content, promoting publicity, and managing fans. These teams helped Uncle Wen quickly accumulate a large number of fans and attention in a short period of time by accurately targeting the target audience and formulating effective marketing strategies.
Pan Jun, a visiting professor at Donghua University, believes that the operation behind Internet celebrities usually involves multiple factors, including personal talent, platform promotion, and fan operation. In some cases, there may be capital involvement, but not all influencers' popularity can be simply attributed to capital operations.
Judging from the phenomenon of "Uncle Wen", Pan Jun analyzed that there are four main reasons. First of all, the special charm, the unique temperament and age of "Uncle Wen" are in stark contrast to the dances he performs, which makes him highly recognizable. The content he released was diverse, covering sentimental copywriting, driver's license coaching, dance, etc., attracting different types of audiences.
The second is platform promotion, Uncle Wen may have carried out targeted promotion on the platform, using the platform's algorithm and recommendation mechanism to let more people see his works. Also in terms of fan operation, Uncle Wen has accumulated a large number of fans in a short period of time, which is inseparable from his team's efforts in fan operation. They may have used a variety of methods such as interactions, giveaways, etc., to increase the activity and loyalty of their fans.
Finally, although in terms of capital operation, although it is not certain that Uncle Wen has capital operation behind him, there is such a possibility in the Internet celebrity economic industry chain. Some investment companies and advertisers may value Uncle Wen's commercial value and then cooperate. However, this does not mean that Uncle Wen's popularity is completely dependent on capital.
Regarding the doubts raised by some netizens about money laundering, experts said that there is no conclusive evidence to prove that this statement is true. However, the possibility of some criminals using Internet platforms to carry out illegal activities cannot be ruled out.
Pan Jun said that the platform should strengthen the review of Internet celebrities to ensure that they comply with the platform's regulations, and prohibit vulgar, violent and other bad contentRegulate the advertising and commercial activities of Internet celebrities to prevent false publicity and misleading consumers;Improve the revenue sharing mechanism to protect the legitimate rights and interests of creators and platforms;Regularly review the popular content on the platform, and deal with problems in a timely mannerStrengthen cooperation with regulatory authorities to jointly maintain the healthy development of the online live streaming industry.
Text: Intern: Cui Lihao.
Text: Beijing Youth Daily reporter Song Xia.