The first human landing on the moon** was shot with a Zeiss lens. And in the Pudong "lens" of Maximilian Foerst, President and CEO of Zeiss Greater China, he witnessed "transcendence".
Thirteen years ago, when Maximilian Foerst first came to Shanghai, ZEISS China was the 10th largest group in the world. Today, he is proud that ZEISS China has achieved double-digit growth for 10 consecutive years. In the 2019-2020 fiscal year, the ZEISS China market surpassed the United States and Germany to become the largest market for the ZEISS Group in the world.
From 1999 when ZEISS settled in Waigaoqiao Free Trade Zone in the form of a first-class company and upgraded to the regional headquarters of multinational companies, to joining the first batch of "Global Operator Program (GOP)" in the Shanghai Free Trade Zone, ZEISS, which has been rooted in China for more than 20 years, has been upgraded step by step in Pudong, "ZEISS adheres to the long-term strategy, continues to focus on the needs of Chinese customers, focuses on pioneering and innovating, and the positioning of the Chinese market in the ZEISS Group will continue to upgrade," said Maximilian Foerst.
Deeper integration into China's high-growth market
Most people know ZEISS because of its legendary imaging technology and 100 years of consistent quality. Since its founding in 1846, ZEISS has been a global brand in the optics and optoelectronics industry, developing cutting-edge technologies, including the world's first de-astigmatism and truth-free lens. Subsequently, whether it is the vast galaxy or the nano world, there is a figure of Zeiss: Armstrong became the first human to land on the moon, and it was the Zeiss lens that recorded this scene;ZEISS Microscopy has helped more than 36 scientists stand on the Nobel Prize podium for more than 100 yearsIts semiconductor manufacturing technology has driven the chip manufacturing process to shrink by three orders of magnitude.
The global optical giant settled in the Waigaoqiao Free Trade Zone in 1999, when it was only a small ** company. In 2012, Shanghai issued measures for the management of regional headquarters of multinational companies, and in 2013, Zeiss applied for the establishment of regional headquarters. Subsequently, in 2015, the ZEISS China headquarters building was officially opened in Waigaoqiao, a German optical and optoelectronic manufacturer with a history of more than 160 years, paying more and more attention to the Chinese market and establishing divisions in microscopy, medical technology, industrial measurement, vision care and consumer optics in China.
In the century-old "Zeiss Lens", the step-by-step upgrade of Pudong's layout has always been fixed with "Created in China". "We have set up a global business unit within ZEISS China to operate a global business. The global headquarters of ZEISS's new energy vehicle business is currently located in Shanghai, where major innovations will be produced to serve both the national and international markets. Also in Shanghai, a global innovation center and talent base for X-ray solutions are under construction, focusing on new energy vehicles, especially power batteries. According to Maximilian Foerst, in this way, ZEISS is taking advantage of the excellent talent accumulation and technical resources of the Shanghai headquarters to integrate more deeply into China's fast-growing market.
Continue to expand investment and double headquarters landed in Pudong
The Pudong headquarters economy is further exploring the "infinite possibilities" and further improving the global resource allocation capacity, and the "Global Operator Program (GOP)" came into being. On December 16, 2020, the Shanghai Free Trade Zone launched the GOP plan to further gather high-level market players, high-level talents, and global funds, promote enterprises to expand the market, expand the increment, and strengthen the energy level, and cultivate internal power for the development of Pudong's headquarters economy.
As one of the first batch of GOP incubators, ZEISS has not only achieved diversified expansion of its own business and continued to improve the energy level of its headquarters, but also witnessed the increasingly perfect business environment and platform functions of the bonded area. ZEISS, headquartered in Pudong, China, has also moved more of its global functions to Shanghai, marking the 10th consecutive year of double-digit growth.
With strong confidence in the Chinese market, we have planned a future-oriented organizational structure for ZEISS China. At the beginning of 2022, ZEISS established two new Chinese investment companies in the FTZ, focusing on the healthcare and high-tech industries. Not only will they become a channel for ZEISS to invest in China, but they will also allow us to reinvest the revenue from our China business and fund more local innovation projects. Maximilian Foerst said.
In 2022, following the establishment of the China management headquarters, ZEISS will settle the China investment headquarters and the China medical investment headquarters in the Waigaoqiao New Development Park. So far, with the support of the new GOP service model, ZEISS has completed the layout of the regional headquarters plus double investment company in the free trade zone, and has become a headquarters enterprise with "more than one degree".
In 2020, the ZEISS Group set out its new five-year plan, Agenda 25, one of which is to 'shape the domestic and external markets in China', one of which is to double revenue. By the end of fiscal year 2023, we are very close to that goal. This is two years ahead of the ZEISS Agenda 2025. Maximilian Foerst is confident about the future development in China.
It is reported that ZEISS also regards China as one of the world's innovation centers in the future, and strives to bring more innovative solutions in optics and optoelectronics to customers around the world. The establishment of the "dual headquarters" will not only further strengthen ZEISS's confidence in sustainable investment in Shanghai, but also strengthen ZEISS's important position in the investment and development network in China, Asia Pacific and even the world.
Text: Yang Zhenying.
Editor: Ni Zhuxin.
*Please indicate that it is from the official WeChat of Pudong Release.
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