Premise: Background: The era of milk powder HMO is coming.
At the beginning of October, two HMO breast milk oligosaccharide raw materials 2'-Fucosyllactose (2'FL) and lactose-N-neotetraose (LNNT) ingredients were officially approved for use in China, and the infant formula industry is experiencing a wave of formula changes, which announces that the era of HMO breast milk oligosaccharides has arrived.
Prerequisites:What is HMO?
l HMO, also known as milk oligosaccharides, is the core active nutrient in the initial nutrition of the human body, with 12 times the content of lactoferrin.
l HMO continues the protection of breast milk, builds a protective barrier for the baby, and establishes long-term self-protection for the baby.
Under the trend of HMO, Wyeth is hot out of the circle, leading all the way and walking in the forefront. Among them, Wyeth's "Qifu Future" represents the new national standard Qifu HMO breast milk oligosaccharide milk powder. The total content of oligosaccharides in breast milk is as high as 72 g liters.
Although HMO breast milk oligosaccharides have just completed the first approval in China, the two approved HMO breast milk oligosaccharide raw materials have long been widely used in foreign infant formula, and are continuing to be recognized by consumers.
Wyeth's "Enlightening the Future" has been rated as "hot breast milk oligosaccharide milk powder" in the Hong Kong market for many years. In September 2023, the brand's milk powder had a strong market share in Hong Kong, becoming the leading brand driving the growth of the category.
At the same time, Wyeth's overseas JD self-operated *** also shows that when it comes to HMO 6HMO breast milk oligosaccharides, 70% of consumers also mention the help of HMO breast milk oligosaccharides for resistance, and 20% of the comments mention the benefits of HMO breast milk oligosaccharides for the baby's stomach, which is highly praised.
Why is Wyeth favored by mothers at home and abroad?
Leading scientific research strength
Wyeth has been a pioneer in nutrition science for more than a century, and is one of the early pioneers in nutrition research and development. Due to the wide variety of HMO human milk oligosaccharides and the obvious differences in the efficacy of different types, there is a very high technical threshold for its extraction process.
Continuous category innovation
At the end of 2023, Wyeth Qifu will launch a children's powder customized for 3-year-old+ babies to meet the needs of growth in an all-round way. Wyeth and Nestlé have launched HMO human milk oligosaccharide-related products in more than 70 countries, with annual sales of up to CHF 1.3 billion, which is widely recognized in the global market.
With the background of industry-leading scientific research strength, Wyeth has broken through a number of technical bottlenecks in HMO human milk oligosaccharides.
In addition to leading the market share of a number of HMO breast milk oligosaccharide products, Wyeth is also continuing to transform the most cutting-edge scientific research results into products and complete category innovation for more consumer groups.
Solid brand accumulation
Wyeth has been focusing on the scientific research and innovation of HMO breast milk oligosaccharides for 30 years, and has more than 70 authoritative articles and more than 100 HMO breast milk oligosaccharides-related invention patents. As early as 30 years ago, he began to focus on the innovation of HMO breast milk oligosaccharides, and is a long-distance runner in the track of HMO breast milk oligosaccharides.
Accumulated deep "experience" in HMOs
When it comes to the study of HMO breast milk oligosaccharides, Wyeth has accumulated a lot of "experience". It is understood that Wyeth has carried out a total of nearly 30 clinical studies related to HMO breast milk oligosaccharides, covering healthy full-term infants (including cesarean section infants), cow's milk protein allergic infants, premature infants, etc.
At present, the blooming of the Chinese market and channels is indeed charming, but it also dazzles the brand. Under such industry attributes, Wyeth has always remained the same, user-centric, and continued to increase its all-round layout, interpreting the secret of its own hot out of the circle.
In the future, Wyeth will work hard to create top-notch products and escort the health of babies.
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This article is the original content of [Tiantianhua Parenting], which focuses on the field of parenting, silently changes every day, and provides more professional parenting.