The contradiction between Sun Dongxu and Dong Yuhui in the "small composition" incident of Dongfang Selection is not only a conflict at the personal level, but also a microcosm of the internal transformation and management challenges of the live broadcast industry. The management team represented by Sun Dongxu focuses on the long-term stability and standardized operation of the enterprise, while Dong Yuhui, as a star anchor, represents the importance of personal charm and immediate innovation. This conflict highlights the balance between management and innovation that the live streaming industry faces in the midst of rapid growth.
In this highly personalized and audience-focused industry, the influence of celebrity streamers cannot be ignored. They are not only the key to attracting audiences, but also a symbol of brand personalization and market competitiveness. However, this also presents a management challenge: how to maintain teamwork and organizational stability without inhibiting personalized innovation?
The Dongfang Selection incident reflects the key issues that need to be solved in the rapid development of the live broadcast industry: balancing innovation and standardization, individual talent and teamwork, and short-term benefits and long-term development. This is not only a challenge for Dongfang Selection, but also a common topic for the entire live broadcast industry. Through an in-depth analysis of this event, valuable management experience and development insights can be provided to the live streaming industry.