Recently, one of the most intense storms on the Internet is not a celebrity scandal, let alone a popular variety show, but the Three Kingdoms War selected by Dongfang: the anchor Dong Yuhui, the team, and CEO Sun Dongxu's Romance of the Three Kingdoms. 
The beginning of the story is like "Romance of the Three Kingdoms", and the Oriental Selection "Jilin Tour" activity is like a battle, which has aroused the enthusiasm of countless people. The main general Dong Yuhui published a small composition in the warm-up stage, which caused an uproar. 
However, this discordant note was played in the response, they claimed that the small composition was not created by Dong Yuhui, but carefully created by the copywriting team, and the anchor only needed to read the manuscript silently in front of the camera. This is undoubtedly like Liu Bei's ascension to the throne, which caused controversy among all parties. 
Dong Yuhui's die-hard fans, like Guan Yu and Zhang Fei, were filled with righteous indignation, because during the trip to Shanxi, the tour guide personally admitted that the small composition was a masterpiece of the lord himself. The team's response angered the group of loyal generals, who believed that the light of the lord's creation had been taken away by the team. 
CEO Sun Dongxu, like Prime Minister Pang Tong, was ordered in danger and won by surprise. He stood on the high platform of the live broadcast room and delivered a disciplinary rectification meeting to the army of 100,000 fans, which was comparable to the Battle of Chibi. 
Sun Dongxu's attitude is as clear as Cao Cao's impatience, and he announced that the small essays are written by the anchor himself, created by the team, and co-created by the anchor and the team. He called on everyone to resist the "fan circle culture", denied that the company mistreated the lord, and said righteously that the lord's annual income is far more than tens of millions. 
And Dong Yuhui, like Liu Bei, endured humiliation, and he expressed his response to the "small composition incident" in the live broadcast room. He accused some of those who claimed to know the business for making inappropriate remarks in the comment section. But his forbearance did not win the understanding of the company's editorial team, but it was more like Liu Bei's forbearance that attracted Cai Mao's rebellion. 
So, in the comment area, he said "I can't bear it", and poked out the behind the scenes of all the small compositions in the past six months. The whole situation is becoming more and more chaotic, just like Liu Bei being trapped in Jingzhou, and the entire company of Dongfang Selection, from the CEO, Dong Yuhui, the production team behind it, and even the fans are all involved in this war without gunpowder. 
What's even more bizarre is that this Three Kingdoms War was actually passed on to the **, and the market value of Dongfang Selection evaporated by more than 4 billion Hong Kong dollars. Shareholders are like a group of heroes competing for delisting, shocking the entire financial industry. 
Dong Yuhui also seems to be determined to say goodbye to the past, and the signature of his Douyin account has become a philosophy: "Don't will, don't be, don't be solid, don't me." This is not the lord's own words, but taken from the "Analects of Zihan", which expresses Dong Yuhui's requirements for himself and no longer tolerates the criticism of his mother-in-law. 
At the same time, his IP has also changed from Beijing to Shaanxi, which means that the lord has gone home and is going to stop broadcasting. Shaanxi Cultural Tourism even shouted Dong Yuhui and used Jay Chou's lyrics to call the main public: "I believe so much that it is you who are behind you, and you have always walked side by side with me." ”
This turmoil, like a group of heroes competing in the Three Kingdoms period, involves many characters, and the plot is confusing. The big boss Yu Minhong also had to personally send a ** response to the matter, he strongly supported the company, and at the same time called for a boycott of the fan circle culture. He did not directly criticize the lord, but accused the behavior of lacking professional ethics and the loopholes in the company's management, which reminded people of Liu Bei's tolerance when he treated Liu Chan.
This Three Kingdoms War put Yu Minhong in a dilemma, and the internal chat records of Dongfang Selection revealed the company's attitude towards the lord: no longer let the lord return to Dongfang Selection. Yu Minhong's choice question became whether Sun Dongxu or Dong Yuhui.
Finally, at the end of this war, Yu Minhong made it clear: "It's okay, it's not so serious." This is reminiscent of Liu Bei's tolerance towards Cao Cao, and perhaps they will eventually find a way to reconcile in the midst of this turmoil.
The recent turmoil has allowed us to see the Three Kingdoms War on the commercial battlefield. The contradictions within the company, the disputes between the anchors and fans, and the waves that eventually affected ** are like the political situation during the Three Kingdoms period. This is not only a turmoil in the entertainment industry, but also a fierce game on the business battlefield.
How this Romance of the Three Kingdoms will end is a common concern for all followers. Will Dong Yuhui continue to stand on his own and start anew, or will he reconcile with the company's team and sprint to the future goal together?In this business battle, the winner will receive more resources and prestige, while the loser may face a long period of silence.
And for those of us who are onlookers, perhaps there are some enlightenments worth pondering in this turmoil. First of all, the tacit understanding and cooperation of the team is crucial. Just like the joint operations of the Three Kingdoms period, unity can be invincible in commercial competition.
Secondly, the relationship between the streamer and the fans also needs to be carefully managed. Fans are the key to the success of any anchor's career, and fans need to be sincere, honest, and grow together to achieve long-term support.
Finally, the integrity and transparency of the company's management are also crucial. In this turmoil, the company's mismanagement caused internal strife and also led to turmoil. In order to be invincible in business competition, the company needs to continuously improve its management system, safeguard the rights and interests of employees and anchors, and maintain transparency and fairness.
Perhaps after this turmoil, we can see a more mature and stable Oriental selection. It is also a rare lesson for other self-leading companies, reminding them to remain rational in business competition, attach importance to teamwork, care for fans, and strengthen company management.
Finally, let's look forward to the endgame of this Romance of the Three Kingdoms, and also look forward to seeing more companies and anchors create brilliant stories on the commercial stage. Perhaps after this turmoil, we can see a more prosperous and harmonious self-leading industry.