The Oriental Selection "Small Composition" incident is still fermenting.
On December 14, Dong Yuhui changed his signature to Dongfang Selection Internal strife Dong Yuhui once said that Yu Minhong gave a lot of money that was enough to spend, and many other topics appeared on Weibo hot search.
At noon on the 14thYu Minhong issued a statement on social platforms, responding to the incident again, saying that the company had big loopholes in management.
Yu Minhong apologized to Dong Yuhui: lack of professionalism and loopholes in the company's management
On the afternoon of the 14th, Yu Minhong, the founder of New Oriental, issued a statement on social platforms in response to the recent small essay controversy.
Yu Minhong mentioned in ** that this was originally a small matter within the company, but it became a surging public opinion because of improper handling. Yu Minhong thinksThere is a serious lack of professionalism in this practice, which also shows that there are big loopholes in the company's management.
Regarding Dongfang Selection CEO Sun Dongxu's previous response to mention Dong Yuhui's salary, Yu Minhong believes that this is also inappropriate. Yu Minhong said: "As the chairman, I have leadership responsibilities and I also apologize to Yuhui. Xiao Sun (Sun Dongxu) does things, young and energetic, but not mellow enough. ”
Previously, Yu Minhong also talked about this matter in a live broadcast on the 12th, and Yu Minhong said that the editor-in-chief used his own tone to make some voices that were not particularly suitable. The matter itself is not a big deal, if you want to love Dongfang Selection or Dong Yuhui, it is best to speak rationally and express your views. Everyone is a comrade-in-arms in the same trench.
According to a report by Southern ***, on December 14, Dongfang Selection told reportersAt present, Dong Yuhui is still working for Dongfang Selection, but it should not be broadcast in the near future. In response to the "small composition" incident, Dongfang Selection said that the company's staff is currently investigating, and the follow-up information will be officially announced.
For Oriental Selection, the good news is that its share price has finally stopped falling and rebounded, this morning, Oriental Selection's share price once rose more than 8%, as of press time, the increase fell back to 441%。
The bad news is that no matter from the hot search entries or the actual fan data, a large number of fans are not satisfied with Dongfang Selection's reply to the incidentAs of press time, the number of fans of Dongfang Selection Douyin has dropped to 309020,000, a decrease of 16 from yesterday morning70 thousand. At the same time, the number of followers of Gaotu has increased to 6740,000, an increase of more than 260,000 compared with yesterday morning, and an increase of more than 350,000 compared with before the storm.
Dong Yuhui changed the salesperson's signature, and the IP showed Shaanxi
On December 13, Dong Yuhui's social ** homepage was found to have changed his signature.
Previously, Dong Yuhui's personal signature was "I used to be a teacher, and now I am a salesperson". And now it has been changed to "don't will, don't must, don't fix, don't me". (The signature is from the Analects of Zihan, which means that Confucius put an end to four faults: no subjective speculation, no absolute certainty, no stubbornness, and no self-righteousness.) ）
In addition, Dong Yuhui's IP address shows that he is currently in Shaanxi Province.
There are also many netizens who found that the ** number named "Shaanxi Cultural Tourism" also publicly shouted Dong Yuhui on social platforms:If you're really unhappy outside, come back......Related entries also rushed to the hot search list for a time.
The reporter's inquiry found thatThe shouting "Shaanxi Cultural Tourism" number is a personal account from **, and the official account of Shaanxi Cultural Tourism is called "Shaanxi Tourism".
The cause of the incident was the "small composition" turmoil
The cause of this incident originated from the "Jilin Tour" recently launched by Dongfang Selection.
The copywriting read out by Dong Yuhui, the anchor of Dongfang Selection, in the live broadcast was praised by netizens. Some netizens asked who did it, and the account responded, "Every time a 'small composition' is produced, the anchor is in front of the camera, and behind it are the friends of the copywriting creation team, shooting team, and editing team. ”
This remark caused dissatisfaction among Dong Yuhui's fans, and some fans thought that this was Dongfang Selection's backstabbing Dong Yuhui.
On the evening of December 11, Gaotu Jiapin's live broadcast room was swiped by fans of Dongfang Selection anchor Dong Yuhui. Many netizens with orange signs on their heads poured into the Gaotu live broadcast room to "report", calling out "The splashing wealth sent by Dongfang Selection, you have to catch it", expressing the hope that Gaotu Jiapin will dig Dong Yuhui over. 2Compared with 70,000 people, 600,000 people poured into the live broadcast room of Gaotu Jiapin that day.
This incident impacted the live broadcast performance of Dongfang Selection on the day. On December 11, the number of ** people in the Dongfang Selection live broadcast room was only 8.18 million, while the data in the previous three days was 12.1 million to 16.91 million. On the same day, the stock price of Oriental Selection was **713%。This shows that the emotions and attitudes of Dong Yuhui's fans have affected their ** and consumption behavior of Dongfang Selection.
Many voices responded to the fan circle culture
On December 12, Sun Dongxu, CEO of Dongfang Selection, officially responded to the matter. On the 13th, Dong Yuhui himself responded, in addition to clarifying the inside story of copywriting, both of them expressed their resistance to the culture of the fan circle.
Dong Yuhui posted a long article on the 13th:
Dong Yuhui's latest response. Source: Dong Yuhui Douyin.
In his response, he introduced the "small composition" creation mode selected by Dongfang, one is Dong Yuhui's own creation, such as Xi'an and Inner Mongolia. Second, Dong Yuhui provides ideas and suggestions, creates, and the two sides discuss and revise. The third is to create "small compositions" independently, and Dong Yuhui rarely changes or does not change.
The latest Jilin field "small composition" belongs to the third situation, Dong Yuhui said: "The writing is different from the idea we mentioned at the beginning. ”
In response, Dong Yuhui mentioned the original intention of the original business - to develop agriculture, resist the behavior of "fan circles" and stigmatize anyone, and at the same time called for rational speech. "Always think about yourself, don't talk about people's wrongs. I don't like to talk about people, to get into conflict with people, or to have intense emotional confrontations, and people who know me know that I love and who love me respects me. Dong Yuhui said.
On December 12, Sun Dongxu, CEO of Oriental Selection, responded to the recent "small composition" incident in the live broadcast room. He said that first of all, he should criticize the team, the work is emotional, and the communication style is inappropriate. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th.
He claimed that he was still very young and naïve, inexperienced, and everyone criticized and gave more opinions. Finally, Dong Yuhui thanked Yu Minhong, Sun Dongxu, the two bosses and colleagues of the company.
He also responded to the question of "why does the company treat Yuhui badly" raised by a fan. Sun Dongxu said that the company recognizes Dong Yuhui's contributions, and there is no owe in his treatment, and his annual salary is not more than tens of millions of dollars on the Internet, which is only part of Yuhui's income. Our company has been using practical actions to express its high recognition of Yuhui.
In the end, he said that the company resolutely said no to the behavior of the fan circle and hoped that fans would remain calm.
On the 12th, Chen Xiangdong, the founder of Gaotu, appeared in the live broadcast room. Regarding netizens expressing the hope that Gaotu Jiapin will dig Dong Yuhui over, Chen Xiangdong responded: "Dong Yuhui is not used to dig, Dong Yuhui is used to love." China has a Dong Yuhui, and he really loves it. So I think since it's for love, let's just love him well. Of course, Gaotu welcomes any talents who are willing to come. ”
In addition,Regarding the "fan circle culture" mentioned by Dongfang Selection in its response, Chen Xiangdong also expressed his views. He believes that there is no good or bad culture in itself, including the culture of the fan circle itself, and no culture itself can unilaterally and narrowly deny it. "If you use this kind of culture well, I believe that your power and energy field will be different. ”
Regarding New Oriental's small essay incident, Chen Xiangdong said, "We often say that you are the average of the five people you often get along with. The average of the 5 people you usually get along with basically determines your level. ”
Chen Xiangdong said: "Dong Yuhui's level is high, ceiling-level. Be one, you can turn Dong Yuhui into one-fifth of you, and your life will be worth living. But he also said, "I can also understand, because we have all worked in that place (New Oriental), I was also a front-line teacher back then, and I also wanted to become the CEO of a listed company one day, but I have come to this day for 36 years." So I think, it takes time, it takes time. ”
According to public information, Chen Xiangdong has been working in New Oriental since 1999 and has successively served as a teacher, assistant to the president, principal of Wuhan New Oriental School, supervisor of the board of supervisors of New Oriental Education and Technology Group, functional vice president of New Oriental Education and Technology Group, senior vice president of New Oriental Education and Technology Group, and executive president of New Oriental. After resigning from New Oriental in 2014, he founded the current Gaotu Group.
Since December 11, Gaotu Group's U.S. stocks have exceeded 30% in a row.
*丨Public information, Metropolis Express, Southern Times, Daily Economic News.
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This issue is edited by Li Yutong.
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