AMZ123 learned that on November 27, an intellectual property service provider in Shenzhen received the "Supplementary Explanation of Reasons Order" issued by the United States Trademark Office for allegedly violating the relevant regulations of the United States Trademark Office, and was required to re-explain its behavior, otherwise it would face its registrationMore than 53,000 U.S. trademarksPenalties such as being cancelled. Due to the wide scope of the impact and the immeasurable business losses that may result, this turmoil has sparked heated discussions in the cross-border circle several times. A few days ago, a seller broke the news that the incident seemed to have made new progress. 
AMZ123 learned that on the morning of December 7, a seller broke the news in the AMZ123 trademark rights protection discussion group, and the United States Trademark Office (USPTO) issued a new document on December 6 for the trademark that was previously rumored to be thunderous. 
As mentioned in the AMZ123 Trademark Enforcement Discussion Group document, after investigation, the USPTO has preliminarily determined that one or more of the submissions violated the USPTO's rules of trademark practice, and accordingly, the USPTO has issued an explanation of cause order to the entities and individuals who filed the improperly filed documents, listing the preliminary decision of the USPTO, and proposing sanctions. 
Trademark Rights Protection Discussion Group at AMZ123Subsequently, some sellers of trademarks in the "thunderstorm list" found that their trademarks had been marked as misuse by the Trademark Office. 
According to the relevant sellers, most of the TM marks that have been marked as abused by the Trademark Office are TM marks, and some TM marks and all R marks have not been affected for the time being. However, it is worth noting that not long after the news broke, some sellers revealed that some of Amazon's peers had cancelled the brand filing because of this, and then Amazon split the parent. There are also sellers who are worried about the possible impact of the trademark thunderstorm on their operationsAfter reaching out to Amazon for questions about whether the brand is abusive, he said that he received a reply email that the brand no longer meets Amazon's eligibility requirements. 
In amz123 trademark rights protection discussion group According to this, many sellers speculate that Amazon has begun to synchronize with the United States Trademark Office to mark the relevant brand trademarks as abuse. However, it is worth mentioning that the seller mentionedAlthough he received an email saying that "the brand does not meet Amazon's requirements", all the permissions of his Amazon store are still there, and he can issue orders normally without affecting his operations. From this point of view, Amazon still leaves a certain amount of processing time for relevant sellers. In this regard, some sellers have also put forward relevant suggestions:
1. If the brand trademark has been judged to be abused, you can prepare relevant evidence, complain to Amazon that you have encountered an unscrupulous lawyer, and request that you do not mark the abuse and remove the brand2. If the brand trademark has not been judged to be abused, you can consider the importance of the trademark to yourself, choose to try to re-apply for a similar trademark of the same name or give up the trademark, and protect your rights or start a new brand as needed. Note:The actual results of the above scheme vary from account to number, and each seller needs to determine whether it is effective or not.
Not long after the news of the thunderstorm was reported, some sellers were worried that the trademark was marked and abused was only the first step, and the follow-up related accounts and stores may also be marked by e-commerce platforms such as Amazon, which will cause a series of problems such as the difficulty of brand filing. But at present, the event is far from the finale, AMZ123 will continue to pay attention to the follow-up development, if you have the latest news or effective solutions for the above events, you can exchange and discuss in the comment area. Now that the Christmas season is approaching, Amazon sellers have been walking on thin ice recently, not only to be vigilant against the audit raids launched by Amazon, but also to face Amazon's sudden system problems from time to time. 
AMZ123 learned that from December 5, there have been sellers who have reported thatIn the account health of the Amazon backend, there are red alerts that multiple marketplaces and stores show "not working". 
It is understood that generally speaking, the main reasons for the "poor operation" displayed in the Amazon store background are: poor store performance evaluation, product violations of Amazon policies, and security risks in store accounts. But according to the feedback from sellers,Most of the sites that were judged to be "poorly operated" this time were sites that had not been opened by the relevant sellers or had not been operated for a long time:"Only three stations in North America were opened, but it showed that the European station was not working well. ”"I also have this kind of thing, my prompt is the Japan station, but my Japan station is not open at all. ”"The account only operates in North America, and today Japan and Australia are showing that they are not working well. It seems that Amazon has another convulsion?”Some sellers have opened a case to inquire about this, and the replies they have received are not the same: some customer service claims to beThe seller is associated with himself and needs to make an appointment for **verification;Another part of the customer service mentioned that there was no problem in checking the account statusIt may be a system bug that has caused the current situation, and the relevant sellers need to be patient and wait for the fix. It is worth noting that AMZ123 has observed that there have been sellers who have reported that they have encountered cross-site associations, and the Japanese station that has not been operated has been suspended, and even the American station with normal operation has also received association warnings. Therefore, many sellers paid attention to this emergency situation and began to take "self-help". One seller contacted the Amazon Account Health Protection team for this purpose, and the solution was:"If the relevant site is not opened or there is no abnormal operation after opening, the seller needs to close the abnormal account by himself or contact customer service"., in order to avoid the association after logging in to the relevant account,The seller suggested that the relevant seller find customer service to report the problem and ask Amazon to help close the account. As of press time, Amazon has not responded to this, and the reason for the large area of the platform's sudden store display of "poor operation" is unclear, but most sellers speculate that there is a problem with the system. AMZ123 will continue to pay attention to the follow-up progress, and also remind all sellers to check the account status in the background in time to avoid affecting the normal operation of the store. I wonder if you have encountered the above situation in the sellers?Welcome to exchange and discuss in the comment area