Be a good guardian of food safety and promote the high-quality development of the food industry
A series of activities of "Digital Empowerment for Sustainable Improvement of Food Safety" was held
As one of the important activities of the 2023 National Food Safety Publicity Week, on December 24, a series of activities of "Digital Empowerment for Sustainable Improvement of Food Safety" was held in Guangzhou. The event closely followed the theme of the 2023 National Food Safety Week, "Shang Jian, Chongxin and Responsibility, Work Together to Protect Food Safety", combined with the practice and experience sharing of enterprise entities, called for being a good guardian of food safety, and made suggestions and suggestions for promoting the high-quality development of the food industry and promoting the sustainable improvement of food safety.
It is understood that on November 28, the Food Safety Office, together with 28 departments including the Spiritual Civilization Construction Office and the Cyberspace Administration of China, officially launched the 2023 National Food Safety Publicity Week in Beijing. During the publicity week, the China Food Safety Forum and the China Food Education Conference were held at the national levelRelevant departments also held "Ministries and Commissions Theme Day", covering nearly 40 key activities such as lectures on laws and regulations, education on ethics and integrity, popularization of scientific knowledge, and training on technical skills. Sponsored by China Quality Newspaper and Magazine, the series of activities of "Digital Empowerment and Sustainable Improvement of Food Safety" undertaken by China Quality Magazine are listed.
Wang Liming, President of China Quality Journey, said in his speech that the food industry should adhere to the bottom line of quality, nutrition and health, and be good at telling product and brand stories. He said that in the next step, China's quality will be linked with the whole food industry chain and ordinary consumers, "travel" to the fields, "travel" to industrial clusters, better tell the brand story and quality story of China's food industry, find good things, publicize good things, recommend good things, and promote the healthy and benign development of the food industry.
Zhu Danpeng, vice president of Guangdong Provincial Food Safety and Security Promotion Association.
The development of China's food industry has entered a critical node of high-quality development, and the demand of the consumer side continues to force the innovation and upgrading and iteration of the industrial side. Zhu Danpeng, vice president of the Guangdong Provincial Food Safety and Security Promotion Association, said that the food industry can improve quality through five aspects: building the integrity of the industrial chain, implementing a sound internal quality system, ensuring high investment in hardware, building a high-tech R&D team to promote sustainable development, and innovating and upgrading with the help of Internet technology.
Zhou Zenghuan, former director of the scientific research department and training department of the First Military Medical University, vice president of the First Military Medical University and vice president of Southern Medical University, talked about food safety from the perspective of medicine and nutrition.
Zhou Zenghuan, former director of the scientific research department and training department of the First Military Medical University, vice president of the First Military Medical University, and vice president of Southern Medical University.
As representatives of the leisure snack industry, sports nutrition market, and fresh food chain brands, Xu Sheng, Vice President of Chengdu Snack Youming Business Management, Ai Xu, Vice President of Marketing and Strategy of Nordland, and Xie Zhuolin, Director of Quality Management of Qian Dama Group, respectively shared their valuable experience in digitally empowered food safety.
Xu Sheng, vice president of Chengdu Snacks Youming Business Management.
Ai Xu, Vice President of Marketing & Strategy at Nordland.
As China enters a new stage of development, the people's demand for food is more diversified, and food safety has expanded from quantity and quality safety to nutrition and health. In the roundtable forum session, focusing on the theme of "food safety and nutrition and health", Li Hao, head of Suzhou Yangcheng Lake Suyu Aquatic Products E-commerce, You Yawei, technical director of Beijing Zimeitang Biotechnology Co., Ltd., Chen Dan, president of Chen Liji Tangerine Peel Tea Ceremony Research Institute, and Liu Xuelei, general manager of Shaanxi Guobenzhen Agricultural Science and Technology, respectively talked about their own brands' experience and practices in innovation-driven and upgrading on their respective tracks.
With the continuous upgrading of the food industry empowered by e-commerce live broadcast and the rapid rise of more new consumer brands in China, MCN institutions represented by Wuwu Media, the co-organizer of this event, are constantly enriching the consumption scene of the food industry. Focusing on the theme of "traffic marketing of dietary and nutritional products", Guo Jia, vice president of marketing of worry-free media, served as the host, Peng Ming, CEO of FBU Steak Preservation Bureau, Zhang Hua, director of operations of Shengzhou Yuexian Food, Qian Xin, CMO of Hangzhou Benran Reshaping Technology, and Wang Wanjun, a well-known financial writer and founder of personal economic theory, respectively introduced the experience and practices, practical difficulties and development directions of the brand.
At the event, at the "Launching Ceremony of Food Safety Guardians", representatives of market entities such as Infinitus, Aunt Qian, Duoyan Slender, Chen Liji, Suyu Aquatic Products, Zimeitang, Guobenzhen, Yuexian, Steak Preservation Bureau, and Benran Reshaping expressed their stance that they will continue to protect food safety, start from bit by bit, start from me, and be the supervisor of food safety issues and the guardian of food safety. They called on everyone to participate in food safety co-governance, supervision, publicity, and science popularization, so as to protect food safety and protect the homeland.