Xiaohongshu, a social media platform, has achieved unexpected results this year. According to a report by Bloomberg, Xiaohongshu's net profit for the year could reach about $500 million. Interestingly, this figure is much higher than Xiaohongshu's own estimated net profit of $50 million at the beginning of the year. This achievement reflects Xiaohongshu's strong momentum in the social e-commerce sector and its good economic performance.
It is worth mentioning that there have been some recent rumors that Xiaohongshu may be listed in Hong Kong in the second half of 2024, however, this rumor has been denied by Xiaohongshu. In response to the rumors of listing, Xiaohongshu responded on December 25 that the company "has no plans to go public at present". Such a statement put an end to the rumors about Xiaohongshu's listing for the time being.
After continuous rapid development and change, Xiaohongshu's latest economic achievements show its strong potential in the social e-commerce space. Even though the company has denied the news of the imminent listing, users in the community still maintain high expectations for Xiaohongshu's future development route. There is no doubt that Xiaohongshu will play an important role in the social commerce space.