For a small SUV with a pre sale price of 12.98 million yuan, how many people will pay for Chery iCAR

Mondo Cars Updated on 2024-01-30

On December 18, Chery New Energy iCar 03 officially opened pre-sale, with a total of 6 models and a pre-sale range of 1298-18.580,000 yuan. It is worth mentioning that the new car adopted the strategy of "pre-sale and delivery", and on the day of the release of the pre-sale price, the first batch of 100 users were delivered, and I don't know if this "speed" can be extended to dealers in the future.

First of all, from the perspective of product strength, in terms of appearance design, the front face design of CAR 03 is very recognizable, and the overall square box shape line is extremely prominent, creating a strong visual impact. In particular, the headlight design is characterized by the "I" shape of the brand logo, which is integrated with the front of the car, and is highly recognizable when lit, showing an overall tough and exquisite appearance.

The perspective comes to the rear of the side of the body, and the straight waistline design highlights the sense of power and stability of the vehicle. The combination of black wheel arches and side skirts and off-road-style tyres further accentuate the vehicle's off-road character. In addition, the longitudinal layout of the rear tail light cluster and the external "small school bag" design have become the design highlights of the rear part of the car, which not only injects unique visual elements, but also provides practical storage space.

In terms of body size, the three-dimensional data of the icar 03 are 4406 1910 1715 mm, the wheelbase reaches 2715 mm, the approach angle is 26 degrees, and the departure angle is 29 degrees, showing excellent passability. 18-inch and 19-inch rims and different tire sizes provide consumers with more choice.

Walking into the car, its style and appearance are in the same vein, full LCD instrument, suspended central control screen, double flat bottom steering wheel, etc. fully demonstrate the sense of modern science and technology, and the color matching of double screen color and glossy decorative parts embellish the interior space to add a fashionable atmosphere, and the overall visual effect is exceptionally good.

In terms of equipment, the iCar 03 is equipped with automatic headlights, automatic wipers, roof racks, ESP, and 15 as standardPractical configurations such as a 6-inch central control screen and 8 speakers, while the mid-to-high-end models are more abundant, with a panoramic sunroof, 50W wireless charging, memory function, seat massage and ventilation and other comfortable configurations, so you don't have to worry too much about the car experience.

In terms of power, the new car will not only launch a single and dual-motor version of the model to choose from, but will also be equipped with IWD intelligent electric four-wheel drive, and adopt H-arm multi-link + hydraulic bushing chassis structure, with all-aluminum girders and 10 driving modes, the driving experience is not weaker than that of the 200,000-level model.

In terms of performance parameters, the single-motor version has a maximum power of 135 kW and a peak torque of 220 Nm, and the dual-motor version has a maximum power of 205 kW and a peak torque of 385 NmIn terms of range, the new car uses lithium iron carbonate batteries and provides three endurance versions of 401km, 472km and 501km.

It is worth mentioning that the new car is also equipped with a pure visual intelligent driving system jointly developed with DJI Automotive, which supports high-end assisted driving functions such as high-speed piloting, urban driving assistance, and intelligent parking.

Combined with the overall strength, the product power of the iCar 03 is quite capable even in the domestic SUV market, which has a serious involution. And after getting used to the average family car, this model with a chic shape and personality seems to be a good choice.

However, I have to admit that domestic consumers always have a special obsession with "big", and size seems to have always been the decisive factor in sales of models in the same price range, and it is impossible for Chery not to know this. But even so, we still challenge 12 with products that are positioned as compact SUVs980,000-18In the market range of 580,000, I don't know whether I am confident in the strength of my own models, or I want to overturn the domestic consumption habits for decades by myself

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