Changnian is a lifestyle brand dedicated to spreading traditional aesthetics, relying on the offline sharing platform "Changnian Aesthetic Space", covering original designs with ancient art jewelry as the core, extending to cultural products and activities such as life ware, second-hand furniture, art exhibitions, salon collections, courses and lectures. Integrate the ancient culture into daily life, so that the great beauty of the East can be "reflected into reality" through the millennium.
On the one hand, Changnian focuses on the original design of ancient art jewelry and launches three product series:
Antique Art Jewelry Haute Couture Collection "Jing Nian":
Focus on high-end customization, new works of antiquities, and create unique and gorgeous boutiques.
Antique art jewelry light luxury series "Chang Nian":
Wander the oriental beauty within reach with light luxury jewelry, and pass through the millennium of beauty to last forever.
The accessories series "Wear a Hundred Years" in cooperation with major museums across the country:
With the collision of time and history, we will create a walking museum and solidify the feelings and good memories of the ages.
On the other hand, Changnian Aesthetic Space, a new cultural landmark in Beijing, has been opened, which is located in Haohuagong Cultural Industry Park, Chaoyang District, Beijing.
The series of activities launched by the space include cultural gatherings, expert salons, art exhibitions, antiquities appreciation, antique furniture appreciation, health education sharing, solar term tea parties, etc., as well as lifestyle courses such as calligraphy, incense, tea ceremony, and coffee tasting.
The space integrates ancient art and life aesthetics, and looks forward to telling stories in a way that contemporary people can understand and accept, attracting more friends to understand ancient culture and art, experience elegant life, and enjoy life beauties, so that the essence of thousand-year-old civilization can become within reach, can be carried, and can be applied to the companionship and fun of daily life.
Whether it is ancient art jewelry, aesthetic space, life utensils or cultural activities, Changnian has taken this entry point and opportunity to meet consumers' requirements for higher grade in cultural leisure and shopping, and formed an artistic experience of a new retail mechanism. Let beautiful things condense exclusive memories, let the space tell unique stories, and let cultural journeys connect beautiful emotions.
*For Changnian to authorize the use of China Net Finance))).