01 The MR concept is eye-catching and gold-absorbing
On the last trading day before the New Year's Day holiday, A-shares continued yesterday's upward momentum and rose across the board in early trading. Among them, the MR (mixed reality) headset concept rose by more than 4% and is now leading the two cities.
The MR concept ** is highly excited, and many ** intraday movements have risen, and there has now been a rising tide. Yitian shares and Lianjian Optoelectronics both have a 20cm daily limit, Wufang Optoelectronics, Goertek shares, and Fengyuzhu have a 10cm daily limit, and Shenzhen Keda, Silk Road Vision, Emdoor Information, etc. are approaching the daily limit.
The so-called MR, that is, mixed reality technology Mixed Reality (MR), is the combination of virtual reality and augmented reality, and builds an interactive feedback information loop between the virtual world, the real world and the user to enhance the realism of the user experience. The three concepts of VR AR MR are similar but have certain differences, specifically:
VR (virtual reality) is a pure virtual digital picture, with the help of computer equipment to produce realistic three-dimensional visual, tactile, olfactory and other multi-sensory experience;
AR (augmented reality) adds naked-eye reality to the virtual digital picture, integrates virtual information with the real world, uses 3D modeling, real-time tracking, intelligent interaction, sensing and other technologies to simulate virtual information and apply it to the real world to complement each other and realize the "enhancement" of the real world.
MR (Mixed Reality) is a virtual digital picture added to the digital display of reality, compared to AR does not process real-world information, MR can see the digital reality that is invisible to the naked eye.
The recent change in the concept of MR may be related to the news surface.
Ming-Chi Kuo, an analyst at Tianfeng International, said that Vision Pro shipments are estimated to be about 500,000 units in 2024. The Vision Pro is currently in mass production, and mass shipments are expected to begin in the first week of January 2024. Based on the current high-volume shipping schedule, Apple will most likely ship the Vision Pro in late January or early February.
The giant Apple has entered the MR industry with new products, which is expected to play a "catfish effect", which seems to indicate that the industry is about to enter a period of rapid development.
02 The MR industry has broad prospects
Perspective of technology application direction:
Referring to the mobile Internet era and sorting out the interactive logic of MR, CITIC** judged that games, social networking and social networking are expected to become the first tracks for the MR application ecology. Considering that the new paradigm of spatial computing still needs to be continuously explored by application developers, the game track is biased towards light games in the early stage, and the track is biased towards the migration and optimization of existing content, while the social track may first explore in the direction of 3D social and pursue the upgrade of the current existing social forms.
Product iteration cadence perspective:
Founder** believes that the Apple Vision Pro currently costs around $1,700 and is expected to be released in early '24. The second-generation affordable products are expected to be launched in 25-26 years, and the high cost performance will drive the sales of headsets to a new level. With the improvement of the status of China's ** chain, the proportion of Apple Vision Pro Chinese mainland ** chain is expected to grow, and related manufacturers are expected to benefit from Apple's MR headset volume.
Market growth space perspective:
As a revolutionary device that truly realizes the integration of virtual and display, Apple's MR products are expected to open up a new era of spatial computing. market.According to US data, the global MR market size is expected to grow at 432 The compound growth rate has increased to $1,224 billion, and the space is vast.
According to WellSenn XR, global VR shipments in 2022 will be about 9.86 million units, down 4% year-on-yearAR shipments were about 420,000 units, up 50% year-on-year. It is estimated that VR and AR shipments will be 10,000 units in 2025, with a three-year CAGR of %.
03 How much do you know about the STAR 100 Index?
The STAR Market 100 Index tracked by the STAR 100 ETF ChinaAMC (588800) focuses on high-tech industries and strategic emerging industries such as next-generation information technology, high-end equipment, new materials, new energy, and biomedicine.
As a representative of high-end manufacturing and hard technology, the constituent stocks of the STAR 100 Index are naturally indispensable to MR elements.
According to the 2022 annual report, Bozhon Seiko's equipment is used in the assembly and testing of terminals, the assembly, testing, measurement, and testing of front-end components and module segments, such as the assembly and testing of high-precision modules such as camera modules, notebook shells, batteries, screen miniLEDs, and MR opto-mechanical modules. In the area of AR MR VR equipment, the company has been in reserve for several years, and has been involved in R&D and proofing very early.
ArcSoft Technology has also stated that AR VR MR belongs to the company's technology layout direction, and related technology products are abundant. On AR VR MR smart wearable devices, the company lays out algorithm solutions from the three directions of perception, interaction and visual presentation, and can provide spatial perception solutions such as AR VR MR headset 6DOF SLAM, plane detection, dense reconstruction, semantic analysis, depth estimation, etc., interactive solutions such as handle 6DOF tracking, bare-hand 3D gesture interaction, gaze tracking and expression driven, and human body driven, as well as visual presentation solutions such as asynchronous time warp and VST.
Bozhon Seiko and Arcsoft Technology are both constituent stocks of the STAR 100 Index. In addition to the allocation of the MR industry, the constituent stocks of the STAR 100 Index also include well-known companies in the sunrise track, such as innovative drugs, digital chip design, semiconductor equipment and robots, which are full of technology and significant growth.
Despite this, the STAR 100 Index still has the advantages of broad-based position diversification and industry balance. It is composed of 100 ** stocks with medium market capitalization and good liquidity on the Science and Technology Innovation Board, which does not rely too much on the fluctuations of a single industry or **, and at the same time fits the current market value sinking market style.
The STAR 100 ETF ChinaAMC (588800) closely tracks the SSE STAR Market 100 Index and was listed on November 16, 2023, with products focusing on high-tech industries and strategic emerging industries such as a new generation of information technology, high-end equipment, new materials, new energy, biomedicine, etc., with high hard technology content.
The content and data are for reference only and do not constitute investment advice. AI technology strategy is provided for Youlian Cloud.