When I was a child, every time I passed by that hangingRed Lanternsmall shop, the nose will be bruised, becauseSauerkraut fishThe tantalizing aroma hits the nose. The first time I tried it, I was amazed by its sour and refreshing taste. But when I stepped down the street again, the familiar storefront was gone. Maybe this kind of scene is still in your memory, right? Indeed, nowSauerkraut fishIt's getting rarer. In this article, we will**Sauerkraut fishReasons why it is gradually disappearing.
1. The characteristics and taste of sauerkraut fish
Sauerkraut fishThe reason why it can be in a large and diverseFood & BeverageThe market has emerged not only because of its deliciousness, but also because of the culture and spirit of the times behind it. Sauerkraut fishIt attracts people with its unique taste. FishThe fresh and tender taste of the sauerkraut and the spicy taste are just right, so that it isSauerkraut fishIt has become a dish that satisfies the taste and is rich in layers. This special taste is an extension of the spicy and fragrant aroma of traditional Sichuan cuisine, and it also reflects the Chinese languageDietThe aesthetic pursuit of "color, fragrance, taste and shape" in culture.
In the early days,Sauerkraut fishWith affordable ** quickly rooted in the streets and alleys of major cities, it has become a frequent guest on the table of ordinary people. Sauerkraut fishThe ** pro-people and inexpensive make it not only a dish, but also a kind of productlifeThe embodiment of attitude. It conveys an unpretentious, intimate messagelifeIdea.
Sauerkraut fishThe production process is simple and fast, and does not require much cooking skills, so it is very suitable for contemporary peopleFast-paced lifeway of need. In the busy work andlifePeople are eager to find something simple and quickGastronomyto satisfy the appetite. Sauerkraut fishThe features meet this need. It can be made quickly, does not require complex cooking skills, and produces a satisfying taste. This characteristic makes:Sauerkraut fishIt was quickly adopted by many fast food restaurants and small restaurants, and became fastFood & BeverageOne of the representatives.
Sauerkraut fishIt also plays an important role in the rise of modern ** culture. Through the Internet, television and other media publicitySauerkraut fishIt quickly became a kind of "Internet celebrity."GastronomyGastronomyBloggers' sharing, networkingGastronomyThe promotion of the program, as well as the word-of-mouth communication on social **,Sauerkraut fishThe fame quickly spread throughout the country, attracting more and more people to taste and seek after.
Sauerkraut fishThe popularity of China is also reflectedFood & BeverageCultural diversity and inclusion. Sauerkraut fishIt's not just a tradition in the Sichuan-Chongqing regionGastronomyand it is passing throughDietThe product of cultural integration and innovation. EverywhereSauerkraut fishWhile retaining the basic characteristics, it has also been appropriately adjusted according to the taste and Xi of the locals. This regional differentiation and innovation has increasedSauerkraut fishof charm and vitality.
withSauerkraut fishThe popularity is rising across the country, and there are a large number of them on the marketSauerkraut fishRestaurant. However, this also brings a problem that cannot be ignored - "10,000 stores are homogeneous".
The phenomenon of homogenization is very obvious in taste. ManySauerkraut fishIn order to cater to the tastes of the majority of consumers, restaurants often choose the most popular and safest tastes. This leads to the marketSauerkraut fishThe flavors gradually converge. In the long run, the lack of distinctive homogeneous competition makes consumers gradually lose their rightSauerkraut fishfreshness and curiosity.
In order to pursue the so-called "success model", a lotSauerkraut fishRestaurants are starting to mimic what is already on the market, resulting in a cookie-cutter visual experience across the industry. This lack of personalized design does not impress customers, but rather makes itSauerkraut fishThe restaurant loses its uniqueness.
Homogeneity is reflected in the similarity of service processes. In order to increase efficiency, manySauerkraut fishThe restaurant has adopted a similar service process and operating model. Although this standardization can guarantee the quality of service to a certain extent, it also deprives customers of differencesSauerkraut fishThe opportunity to experience a noticeable difference between restaurants.
Homogeneous competition has led to the outbreak of the first war. In order to attract customers, manySauerkraut fishRestaurants compete for market share by reducing **, creating a vicious circle of ** competition. This low-price competition is forSauerkraut fishRestaurants are a burden, which leads to the compression of profit margins, which in turn affectsSauerkraut fishquality and taste. The blind pursuit of low prices and scale makes someSauerkraut fishThe restaurant uses low-quality ingredients and processing methods, which is further weakenedSauerkraut fishcharacter and charm.
With the improvement of the income level of Chinese consumers and the change of consumption concepts, people are interested inFood & BeverageThe requirements are also gradually rising. TraditionalSauerkraut fishAlthough the taste is outstanding, inWellnessHealthand nutrition There are certain shortcomings. In contrast, some new typesHealthFood & BeverageThe rise of modern people is more in line with modern peopleDietDemand.
In addition, as people become aware ofDietenvironment andFood safetyof the higher attention, someSauerkraut fishRestaurants due to the lack of standardized operation and supervision, resulting in:Food safetyThe problem is repeated. Some consumers are worriedFood safetyThe problem is gradually moving awaySauerkraut fishThis type of smallFood & Beverage
With the exoticFood & BeverageThe impact of culture, people for more diverse, innovativeFood & BeverageThe way began to have higher expectations. Some abroadFood & BeverageBranding and newFood & BeverageThe concept entered the Chinese market and attracted the attention of a large number of consumers. These are newFood & BeverageIt is characterized by personalization, innovation, fashion, and traditionSauerkraut fishThe restaurant is a stark contrast. This trendyFood & BeverageCulture gradually took its placeSauerkraut fishstatus in the minds of consumers.
The above is causedSauerkraut fishSome of the reasons for the gradual disappearance. Sauerkraut fishThe disappearance is not only due to market changes and increased competition, but also to peopleFood & BeverageThe diversification of demand and the change of consumption concept are related. Although, thoughSauerkraut fishProbably inFood & BeverageThe market is fading away, but its unique flavor and cultural charm will forever remain in people's memories. Hopefully, we can preserve and pass on the memory of this deliciousness, letSauerkraut fishIt continues to be passed down in people's mouths.