BYDSince its inception, it has been known as:New energyThe leader in the car market, sales have been increasing year after year, and this year has achieved remarkable results. Sales in the first three quarters reached 207960,000 units, more than many peer competitors, includingTesla。Especially in OctoberBYDThe monthly sales exceeded 300,000 units, and such a number is inCarsIt's almost unprecedented in the industry. At the same time,BYDThe company's earnings report also showed encouraging growth, with third-quarter revenue reaching 1,6215.1 billion yuan, an increase of 3849%, netProfitsIt is a year-on-year increase of 8216%。
However, the impressive performance of sales and performance did not come to fruitionCapital marketsrecognition and rewards. BYDThe share price began to appear on November 24, falling more than 10% in just a few days, all the way to a more than two-year low. At the same time, capital giant Warren Buffett also started last year**BYDshares, the shareholding ratio fell to less than 8%. institutionsInvestmentsThey have also been evacuated, with a drop of nearly 300 in one year. WhyBYDSuch brilliant performance could not win the favor of capital, and was even "abandoned"?
First, despite record sales volumes, growth is showing signs of declining. The sales growth rate in October was less than 40%, which has fallen back to the industry average, while in the retail marketBYDThe sales growth rate is only 254%, far behind other competitors. That's rightCapital marketsis unfavorable because the decline in growth rate will directly affect the expectation and valuation of stock prices.
Secondly, in order to achieve the annual sales target of 3 million units,BYDI had to adopt a strategy of price reduction**. In a highly competitive worldNew energyIn the car market, price reduction** is a common means, but for:Capital markets, this means that it may be loweredProfits, so I won't be too optimistic about it.
In addition,BYDIt also faces some difficulties in the transition to premiumization. Although previously launchedDENZA D9Sales exceeded 10,000, but it was launched laterDenza N7, N8sales fell short of expectations. At the same time,BYDLaunched new modelsLook up at U8In terms of sales, it also did not meet expectations. This can lead to:BYDhad to rely on price cuts** to boost sales, and that's rightCapital marketsNot good news.
InNew energyAutomotive marketIntelligence has become the trend of the times. YetBYDProgress in intelligence has been relatively slow. The founder, Wang Chuanfu, once made a less optimistic evaluation of autonomous driving, believing that it is just a concept hyped by capital, rather than a real practical technology. However, almost all car companies are accelerating their march into the field of autonomous drivingBYDThe accumulation in this area is relatively small.
ForBYDAccelerating intelligent upgrades is critical to maintaining a competitive edge. Only by coming up with outstanding sales and excellent intelligent technology can we giveCapital marketsBring the imagination of the future, so as to gain the favor of capital.
In short, thoughBYDImpressive results in sales and financial performance, but in the faceCapital markets, but the stock price has continued to **. This is related to the decline in sales growth, price reduction**, and the difficulty of intelligent transformation. BYDThe pace of intelligent upgrading needs to be accelerated to stay inNew energyAutomotive marketof the leading position and becomeCapital marketsThe darling.