Dear wine lovers and Moutai fans, the bell of 2024 is gradually approaching, and Moutai's digital transformation project "Xunfeng" has attracted great attention from the majority of Moutai drinkers. Recently, some jaw-dropping topics have set off heated discussions in the wine world. Gossip, speculation and expectations, all this seems to be indicative of the future direction of Moutai. Let's unveil the digital curtain behind this precious bottle of Moutai.
First of all, the most eye-catching focus at the moment is whether "solar term wine" will continue to be introduced. After in-depth analysis, the author boldly ** that this possibility may only exist 10%. Although the price of 2899 yuan is not too high, this wine is unusual, it has cultural attributes, and it is positioned as a collector's rather than a drink. If it is launched as scheduled every year, isn't it equivalent to adding new wine to the flying balance?Will the value of the first set continue to be highlighted next year?The Year of the Rat is more meaningful than the Year of the Dragon, and if it is like this every year, the meaning of the first set may take decades to appear. And if there are 24 solar terms wines popping up every year, what is their collection?The number of sheep and horses in the zodiac is scarce and has a long history, just like stamp collecting, the rarer the set, the more expensive. But if the 24 solar terms emerge in endlessly, whether each person has one set, unless the local tyrant, who is willing to have one set every year?One can't help but wonder if the collectors who have collected this year will continue to be deeply involved in it next year
However, as an exploration of Moutai's digital transformation, if Xunfeng continues to launch 24 solar terms liquor, is the significance of the integration of digital and real just to add a logo to the product?Has it evolved into a simple wine seller, turning the beautiful vision of the metaverse into nothing?In recent years, the price of liquor** shows that it is difficult for small wine to capture the favor of consumers, and the price of large wine has failed to exceed 4,000 yuan. Looking at the entire market, the trend of more and less is worrying, even if it is a small wine, it is forced to be stuffed to the head player, and the possibility of the white prostitute player taking over is almost broken. In view of the fact that the Xunfeng team has not launched any additional functions this year, only focusing on the 24 solar terms to play the list, whether this rhythm can continue, the strength of the team has become a question in the minds of the majority of players. If this is still the case in the coming year, won't the Xunfeng team just wait in silence for the accusations to come?
The raising of the game threshold has also become a hot topic of concern recently. At present, streamers have started live broadcasts, attracting a large number of viewers, and the main reason is that many players are not familiar with the game. Even for veteran players, the rules of the game can change dramatically when they are neglected for months. And the vast majority of head players are constantly recharged through real money**, but the meager profits of hundreds of yuan make people wonder if it is worth spending a lot of energy to study this virtual gameFor Xunfeng, this is undoubtedly a test.
The article turns to the expectation of new products and new ways to play. The author believes that in order to build Xunfeng into a great goal of the metaverse, it is necessary to learn from the real society and provide corresponding rewards and benefits for players at different levels to meet different needs. In the expectation of new products, there are three levels of rewards, each taking what they need, setting a threshold, and is committed to achieving a class jump. At the same time, new ways to play are also expected to diversify, provide different rewards, and maintain stable earnings to better attract a wide range of players to participate. In this expectation, 2024 will not only be a stage for playing the charts, but also a variety of new ways to play in front of players, bringing them a more colorful gaming experience.
Finally, the article focuses on the news that the official trading platforms of "Shuzang" and "Wine" will be opened soon. Although there is not much optimism about the launch of the platform, the authors point out that the success of the platform is inseparable from the entry of digital collection capital and the clarity of terminal demand, as well as the active preparation of dealers around the world. This is not only the birth of a digital game platform, but also a key step in Moutai's digital transformation. And to achieve the goal of taking off the price of wine,
More opportunities are needed to attract a real craze. For the many distributors who joined the community this year, they are ready to sell Xunfeng wine and just wait for this digital feast to arrive. And the number of new products is bound to decrease significantly, which will also become a trend in the future. For next year's gameplay, it is expected that it will not be just a simple leaderboard, but there will be more different gameplay, different rewards, and stable income will become a more important incentive. For those who are keen to play Xunfeng, the future of Xunfeng will be a more colorful digital feast.
In short, Moutai's digital transformation project "Xunfeng" has attracted great attention in 2023. In the wine world, the speculation about the fate of "solar term wine", the expectation of new products and new ways to play, and the expectation of the upcoming official trading platform of "Shuzang" and "Liquor" all make Moutai drinkers excited. It is worth continuing to pay attention to how the future of the Xunfeng project will evolve in this digital transformation. Perhaps 2024 will become an important milestone in Moutai's digital transformation, and it will also be a new chapter in the exploration of the metaverse by the Xunfeng project.