Li Ghost asked Li Kui to lose money?Thai plagiarists claim tens of billions of Luckin Coffee, dumb eat coptis!
Copy your idea, your brand, your look, you have to pay. Is there such a thing in the world?Yes, and it's Luckin Coffee, which has attracted a lot of attention recently.
Lexar has had a strong year, launching its breakthrough product, Latte Soybean, opening its 10,000th store, and its share price has also slammed heavily in the U.S. pink sheet market**. Maybe it's because of the tree's big move, Rexall gets spoofed.
If you've been to Thailand recently, you've probably seen Luckin Coffee on the streets of Bangkok, but don't rush to order, look for the Luckin sign with the deer's head turned, and you might find the deer's head turned.
Congratulations, you have found the copycat, the Royal Thai 50R Group is the operator of this coffee, and it has nothing to do with our domestic Luckin Coffee, of course, the appearance is almost identical. I guess this is to attract a large number of Chinese tourists, after all, Luckin is very famous in China, and you can buy a cup in a foreign country"Chinese brand"The coffee, that's pretty good.
However, Ruixing, a leading enterprise in China, is not convinced, this kind of plagiarism is too unscrupulous, basically identical, but there is no difference in store design, cup pattern and other aspects. The taste is different when you take a sip, and the pot has to be carried by China Ruixing, how can you eat such a loss?So,"Ruixing, China"will"Thai Shwe Heng"sued the local court, which was naturally an intellectual property infringement case.
Recently, the Thai court announced the judgment that China Ruixing lost the lawsuit, and Thailand 50R Group did not infringe trademark copyright"Thai Rising"You can continue to copy.
Even more exaggerated,"Thai Shwe Heng"A counterclaim has been filed with a Thai court, demanding compensation of 10 billion baht (about 20.) from China Ruixing500 million RMB). The reason for the claim is:"Thai Rising"In 2020, the company registered the Ruixing trademark in Thailand and operated a café, and the Chinese Ruixing sued"Thai Rising"Before the final judgment, China Ruixing was forced to stop using the trademark, and its property was confiscated many times, resulting in serious economic losses. China Ruixing was forced to stop using the trademark, and its property was confiscated several times, causing serious economic losses.
This shows that China Ruixing has defended its rights. Now that the final judgment of Thailand has determined that Ruixing Thailand has not infringed, then the previous rights protection may become an illegal act, and Ruixing Thailand believes that the company's bankruptcy and cessation of use of the trademark have damaged its legitimate interests, and requires Ruixing China to compensate for the losses.
Why is Thailand's 50R Group so unique?Except"Thai** background"Rumours say that Thailand's laws are actually more favorable to them. There is no trademark cooperation agreement between China and Thailand"Thai Rising"The registered trademark in Thailand was formed earlier than China's Ruixing"Guests and hosts have fun"To put it bluntly, this is exactly the same as the misappropriation of trademarks by some profiteers in China. For China Rising to win the case, it will have to prove that it has used the brand earlier and has more influence around the world, but this will not be easy.
Enterprises in other countries should pay attention to this issue, learn a lesson, and avoid their names being preemptively registered by local enterprises in other countries, especially in Asian, African and Latin American countries, because the rule of law in these countries is often not perfect, and there are certain deviations in the judicial system. Only by taking the first step and nipping all kinds of risks in the bud in advance can we avoid the embarrassment of Luckin Coffee in Thailand. The above is purely a personal opinion. Welcome your attention, welcome your like, your support is the best incentive for originality!