Beijing Business Daily (Reporter Zhai Fengrui) On December 29, the 2023 Wine Industry High-Quality Development Forum and Tencent News Wine Rhyme Forum with the theme of "Inheriting the Essence of the Millennium, Gathering Boutique Products in Wine Rhyme" was held in Beijing. A reporter from Beijing Business Daily learned that the forum focused on the profound changes in the wine industry under the new consumption cycle, gathered multiple authoritative forces, gained insight into the cutting-edge consumption vision, and explored the future of China's wine industry.
2023 is regarded as a turning point and a year of differentiation in the new cycle of the wine industry. The cyclical and structural contradictions of the wine industry are intertwined, and the contradiction of total demand is prominent, showing the characteristics of market share concentration, white-hot brand competition, fierce competition, and large-scale development of production areas. Although the liquor industry is still affected by the economic cycle, after many cyclical adjustments, the liquor industry is still considered by the market to be a constant long-slope and heavy snow track.
Founder ** pointed out in the research report that the current wine companies have a good start and are operating with strong resilience, while the fundamentals + confidence + valuation bottoming has been basically completed, and there is sufficient room for valuation switching.
In fact, with the emergence of a series of new trends such as the diversification of consumer groups, consumers' habits of online purchases, and the flattening of the relationship between manufacturers and consumers, the liquor industry is also actively embracing digitalization. Many liquor companies have begun to test the waters of digital transformation, trying to seek breakthroughs and help the upgrading of the liquor industry.
At the roundtable session of the first-chain change under the digitalization of "digital change", Hao Hongfeng, chairman of Jiuxian Group, believes that under the strong promotion of tens of billions of subsidies on the four major platforms and the average subsidy of 10% for spirits, by the end of 2024, the proportion of online alcohol sales will reach 20% for the first time, and e-commerce brand enterprises will achieve new development.
Wanlian ** said in the research report that the online sales data of the three major e-commerce platforms were announced in November, and the overall performance of online sales of liquor was better. In November, the year-on-year growth rate of online sales of liquor slowed down, with sales of 1442.4 billion yuan, an increase of 108 percent year-on-year66%, at a high growth rate. Judging from the comparison of online channels of liquor, the year-on-year growth rate of sales of Tao and Jingdong has slowed down, and the year-on-year growth rate of Pinduoduo has increased. Among the three major e-commerce companies, the proportion of Tao sales rose slightly to 5527%, consolidating the position of the largest channel for online sales of liquor, and the proportion of Jingdong sales also increased from 37 in October86% rebounded to 4013%。
With the continuous progress and application of science and technology, the wine industry is also actively embracing new technologies and processes. Wang Xinguo, president of the China Liquor Circulation Association, said that enterprises need to improve production efficiency and product quality through the introduction of intelligent production equipment and technologyThrough the use of Internet and big data technology, precision marketing and personalized services are realizedThrough cross-border cooperation and innovative business formats, we will expand business areas and market space.