Edit |Yuer Lake
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The years are in the twilight, and the yuan is renewed.
2023 has passed so imperceptibly, when I went to Beijing at the beginning of last month, I asked some friends if they felt that 2023 passed quickly, and they didn't feel that they had done anything, and the year was over, and everyone was very emotional.
Last year, we published a total of 727 original manuscripts and 76 short articles, and a total of 2The total number of 500 million+ readings** has been continuously listed on the surging number, Baijia account, Sohu star map, and top news, and its **Chaoqi network has also won the title of global strategic partner of PR Newswire. I salute everyone in our team, it is because of the team's diligence and cooperation that we can be far ahead in the vertical self-****.
Last year, the adverse impact of the general environment caused our advertising revenue to drop sharply, less than the year before last by two-thirds, the year before I used Shenzhou to take a taxi, the year before last I used Didi, last year I began to use Huaxiao Pig in a taxi. At present, the consensus of the industry is that the industry is facing severe survival pressure. At the same time, information overload leads to distraction and makes it more difficult to gain followers and readers.
At the same time, due to the uneven quality of the industry, the supervision is becoming more and more stringent. In the past year, we have seen a number of regulatory policies for self-regulation and crackdown on violations. Almost every month, I can hear about whose account has been blocked, whose group is gone, who has entered, who has been prosecuted, who has been sentenced, and so on. Therefore, this year, self-leading practitioners need to comply with relevant laws and regulations, maintain good industry order, and also need to strengthen their compliance awareness and risk prevention capabilities.
Have you noticed that with the rise of self-development, more and more individuals and institutions have poured into this industry, making the market competition increasingly fierce. In this era of information, users' attention has become a scarce resource, so everyone needs to constantly innovate and improve the quality of their content in order to stand out in the fierce competition.
In addition, we are seeing the emergence of many new forms of self-creation and content creation. From short broadcasts, live broadcasts to audio programs, practitioners are constantly exploring and trying new forms of content to meet the different needs of users. In addition, the importance of original content has also been paid more attention, and the creation of high-quality content has become the core competitiveness of self-leading practitioners. As Brother Pao said, this year, there must be high-quality content to be recognized by the market and customers.
Some time ago, I posted a circle of friends, which roughly means that the key word this year is "breaking the circle", that is, saving the existing foundation and expanding more space. So we made some attempts last year, such as building a legal studio with a few friends to help protect intellectual property rights, and also doing some corporate legal counsel servicesFor example, to help enterprises deal with online public opinion, without the need for correspondence and contact with the author to dispose of some self-black manuscripts (of course, they are all free services), a few days ago I also told a buddy that WeChat***Today's headlines, Baijia and other platforms have all been opened, and even accounts can be blocked. It can be said that in addition to the Cyberspace Administration of China and cyber security, this technology is also unique, and this is my biggest research result last year.
In addition, I am also making some other attempts, such as disposing of local non-performing assets, medical beauty, etc., and I will report back to you if I have the opportunity.
I have always believed that commercialization must find high-profit industries and enterprises with large budgets, I believe that everyone has their own judgment and execution, and must follow the "28 rule" to obtain 80% of profits on 20% of customers. At this time, I remembered the grand plan of a brother who said last year that he would go to Thailand to buy a piece of land to build a club and open a club, specifically to receive the leaders of domestic listed companies, and I don't know where it is now.
For the industry, this year is a key year for development. In the context of fierce market competition, diversified content creation, difficulty in monetizing advertising, tighter regulatory policies and the rise of knowledge payment, everyone needs to continue to innovate and improve their capabilities to adapt to the changes and development of the industry. We will also continue to pay attention to industry trends, improve our content creation capabilities, and explore more diversified monetization models. At the same time, we will also pay more attention to the interaction and user experience with fans, and strive to create a warm and valuable self-leading ecosystem.
Finally, I hope that in the new year, everyone can usher in a more prosperous and progressive situation.