At the beginning of this year, the "Dehya PV" caused a wave of donations for the Hope Project, and then continued to fulfill its social responsibilities with public welfare projects such as "Sand Sea Shimmer Biye Manimagine" and "Torch Public Welfare Project, Happy ** Classroom", "Genshin Impact" started a new round of public welfare relay.
With the advent of winter, the temperature is getting colder and colder, people have used winter equipment, but there is a special group of people who endure cold and hunger in the wild, their average life expectancy is only 3-5 years, and more than sixty percent of them are likely to disappear in this winter without outside help. This is the stray cat group, in recent years, with the number of stray cats in our country gradually rising, its difficult situation has also attracted more and more attention. In order to improve the living environment of stray cats in winter, in this winter, "Genshin Impact" and NetEase Tiancheng jointly launched the "Guardian Campus Stray Meow" public welfare activity to care for campus stray cats, gather more players and social public welfare forces with their own influence, and want to convey more love and hope by forming a loop chain and low-threshold participation. 
Gather the strength of the whole people to earn cat food and tell the story of loveFrom December 12th, "Genshin Impact" began to carry out public welfare activities with NetEase Tiancheng on Weibo, Xiaohongshu and other platforms to protect campus wandering meows and colleges and universities. 
During the event, "Genshin Impact" and "NetEase Tiancheng" will provide Genshin Impact co-branded gift boxes*2 and 1 charity cat food for the 5 partner universities8kg*4 bags, Genshin Impact official peripherals (standing badge)*10 fixed support, and subsidize colleges and universities to simply arrange cold cat nests in areas where stray cats are often frequented on campus, so as to help stray cats on campus survive the winter smoothly. 
In addition, as long as you follow @NetEase Tiancheng and @派蒙的工作笔记, every time you specify Weibo or like a designated note, NetEase Tiancheng will donate 10g of cat food to the participating 5 universities, for example, if there are 10,000 likes or **, NetEase Tiancheng will donate 100kg of cat food. The low threshold of user participation makes the activity continue to expand, and will show a double harvest of public welfare and popularity. Not only can you get more cat food and save more cuties, but also continue to let more people see it!Therefore, every time you **, you can add a little hope of survival to the little wanderer who is difficult to forage for in winter!In fact, on major social platforms, the rescue story about the small stray has always been a hot spot of public attention, everyone calls the rescuer the kitten "soft-hearted god", and also gives the name and nickname of the stray cat that is fed regularly, pays attention to its survival trend, and uses these warm stories to convey love and ** emotions to the public and everyone who cares. 
Therefore, the public welfare activity of guarding the campus stray meow has also become a place for those who have intersections with stray cats to release their emotions and dig more heart-warming stories. And through these sharing, we can stimulate the empathy of pet lovers, infect more people to participate, and make the whole story sharing activity an anchor point of its own, so as to continue to attract more people to participate in rescue public welfare activities. On the other hand, the participation method of ** or liking can contribute to the public welfare power also greatly reduces the entry threshold for participating in the rescue, reduces the burden of assistance, so that every love can be stimulated, and encourages more pet lovers who have a heart for public welfare assistance, but lack of strength or have concerns, to join in, so as to maximize the radiation of public welfare communication. 
And in order to maintain the implementation of this public welfare, as well as the openness and transparency of the activities, this public welfare adopts the form of fixed-point university cooperation, through a standardized and effective university cooperation model, it can effectively and directly solve the actual survival needs of stray cats in need of help such as food and cold protection, and protect the ecology of stray cats in society. The official account of the university will also post articles on Weibo and Xiaohongshu with relevant topics, participate in the whole activity, and update the progress of the rescue in real time, so that the love can be implemented openly and transparently, so that every love can be effectively reciprocated and transmitted. A relay race to cultivate public welfare Xi and demonstrate social responsibilityIn this public welfare activity, the two organizers, Genshin Impact and NetEase Tiancheng, have been focusing on public welfare for a long time, and the cooperation between the two is more like a joint relay race for public welfare, passing the power of public welfare to more places and more people. First of all, for "Genshin", it has been a long time since the public welfare Xi of cultivating users has been cultivated. Not long ago, the inaugural meeting of the Social Responsibility and Social Welfare Committee of the Shanghai Internet Industry Federation was officially held, which was guided by the Shanghai Cyberspace Administration of China and hosted by miHoYo. At the meeting, miHoYo shared its achievements and experience in fulfilling its social responsibilities and integrating itself into social welfare undertakings. Since April this year, "Genshin Impact" has joined forces with public transportation operators in many cities across the country and Alipay to jointly carry out a large-scale public welfare activity covering online and offline. A series of character-themed buses, subways and other means of transportation have also been launched. 
In July, it also cooperated with Alipay and Chenguang's brand Qihao to launch the "Forest Adventure Dream Forest" activity, which focused on green travel and low-carbon emission reduction, and used Tighnari, the "forest ranger" who has been guarding the rainforest ecology in "Genshin Impact", and Albedo, a calm and knowledgeable alchemist, as the main publicity force, bringing the image of environmental protection in the game to the offline. 
It is understood that since the launch of the "Clear Sky and Clear Green Travel" public welfare activity to August, more than 34 million users have participated in the activity, and the cumulative green energy generated by users through green travel has reached 310,000 tons, this green energy can be used for the public welfare tree planting in the Ant Forest, which is equivalent to planting 1.73 million Saxony trees in desert areas. At the beginning of this year, the new character "Dehya" in the PV of "Genshin Impact" also told the story of her children who guarded the desert to go to the rainforest to find shelter, and used her savings to establish the "Wall of Hope"** to help children born in the desert area and homeless grow up and learn Xi. 
The PV detonated the players' hearts for public welfare, allowing a large number of players to spontaneously participate in the "Hope Project 1+1 Student Donation" activity, resulting in a significant increase in the amount of donations. 
In addition, there is also the "Torch Public Welfare Program" that miHoYo has always adhered to, and the "Happy Home" project in cooperation with Genshin Impact and China Greening Association ...... SeptemberSince its launch, "Genshin", which has been adhering to the integration of public welfare, has long been cultivating users' public welfare Xi through subtle public welfare efforts, so a PV of "Dehya" has ignited players' attention and spontaneous participation in public welfare. It is precisely this kind of influence and user affinity that supports the transmission foundation of the public welfare of Guardian Campus Wandering Meow. As the backbone manufacturer of the domestic pet food market, NetEase Tiancheng has been working in the pet category for more than 7 years, and has maintained a good reputation and excellent quality. In the summer of this year, NetEase Tiancheng launched the "Urban Forest Plan" and launched tens of thousands of "Norwegian Forest" co-branded cat nest logistics boxes to create an exclusive cool place for cats in the hot summer.
In this public welfare, the cat food was also provided by NetEase Tiancheng, showing its public welfare voice and actual power output from the perspective of pet food manufacturers. This joint charity of "Genshin Impact" x NetEase Tiancheng is the first joint of two leading brands in different fields in public welfare, and what is explored behind it is not only how to corroborate each other's public welfare influence, cover and diverge, so that the diffusion degree can achieve the effect of 1+1>2;More importantly, through this activity, how to use the public welfare potential of "Genshin Impact" itself and NetEase Tiancheng's pet food science popularization and funding to get involved in public welfare activities with a low threshold for more caring people to participate in public welfare, so that public welfare can be implemented, form positive feedback, and excavate and inspire more pet lovers to participate in this relay of love. At present, the public welfare activity of Guardian Campus Wandering Meow has been launched, maybe you can also share stories and pass on love, so that they can have a better time this winter.