A year ago, not too many people knew about "Sister Rain in the Northeast", and recently, as long as people who often surf the Internet and often brush up on the Internet, almost all know that this is the most diligent and capable woman in the Northeast, farming, autumn harvest, accumulating sauerkraut, pickling pickles, picking mushrooms, and buttoning the door. Sister Yu showed everyone the most real daily life in the Northeast countryside. Up to now, the Douyin number of "Sister Northeast Rain" has more than 15.3 million fans, and the average number of likes for her works is about 2 million, which is a well-deserved top stream among a group of bloggers who shoot rural themes. Those things about the rural pastoral, it used to seem to be the exclusive domain of the older generation, and young people who are more inclined to the prosperity of the city are not very interested in this one-third of an acre, but over the years, the situation has changed, and the rural pastoral theme content like "Sister Rain in the Northeast" is loved by our grandfather and grandmother, and we love to watch it by our parents and our parents. The rural pastoral, engraved in the DNA of the Chinese, will always have a moment when it suddenly moves.
01.How much do contemporary people love the countryside?
Between the delicate and tranquil Li Ziqi and the bold and cheerful Northeast Yu sister, there are also many short ** creators with rural life as the main theme, simple and natural shooting and editing, daily conversations, and ordinary rural life, but netizens can be fascinated and wait for updates like chasing dramas. For example, Ms. Wang, who records the rural life of her parents-in-law and mother-in-law, is now quite famous on the InternetXinxin, who debuted with "160 yuan a plate of tofu", is in his hometown;Record the post-80s guys and pocket old people living together in Kang Tsai farmers;Grandma Xu, who can cook food and play stalks. 
Source: Northeast Sister Yu's Douyin) Since the body can't go, let the soul arrive first. Contemporary people's yearning for rural pastoral, first of all, is pinned on the content of daily **, in addition to short**, TV series and variety shows with the theme of pastoral countryside are also popular. TV dramas with rural pastoral themes have always been popular, but now rural TV dramas have a new look. In October this year, the farming drama "Tian Gengji" starring Zeng Shunxi and Tian Xiwei was officially launched. In terms of variety shows,The most popular rural pastoral variety show recently is "Let's Farm the Land" launched by iQiyi, the program selects 10 young people to form a "farming team", and truly records them in 142On 8 acres of land, in 190 days, the whole process of sowing, irrigation, fertilization, harvesting, real operation of the farm, live broadcast with goods and self-responsibility for profits and losses, and the establishment of a farmer's market. The sunshine and positivity of the ten teenagers, the joy of harvest and the pollution-free environment of the countryside jointly met the audience's expectations and yearning for the countryside. 
**Not enjoyable enough, many people break the geographical restrictions of rural pastoral, and urban life can also be "pastoral". More than ten years ago, with the farm as the background, the player played the role of a farm operator, and completed the whole process from buying seeds to farming, watering, fertilizing, weeding, harvesting fruits and then to the market. Now, QQ Farm is rarely mentioned, but farming games are still a favorite of many people. In the game version issued in September, "Light Ink Cloud Township" and "Rural Love: Business Life" both revolve around farming, "Light Ink Cloud Town" is a pastoral silver ornament in the ancient style of ink painting, and "Country Love: Business Life" is on the road to farming and hard work. 
Source: "Light Ink Cloud Township").No matter how fun the game is, it is still satisfying itself in the virtual world, and those who are not willing to be satisfied in the virtual world have begun to create their own pastoral in reality. In the past, there was planting grass on the balcony, the pastoral style home decoration was popular, and then there was renting a small courtyard around the city for transformation, life lies in tossing, for the pastoral dream, these are not troublesome, but enjoyable. After all, the blue sky and white clouds, the spacious yard, the busyness and joy of planting and harvesting, and the free cats and dogs are equally attractive to everyone who has experienced a lot of tempering in the city. In the past, it was the goal of a generation to stop farming and get out of the village, but now, more and more young people who grew up in the city want to collectively "return to the village".
02.What exactly are we talking about when we talk about pastoral?
Why contemporary people like the countryside and always want to run to the village are inseparable from these reasons. One,The past and present of the countryside are "worlds apart".A few decades ago, when we mentioned "village", we might think of busyness, hard work, survival, and backwardness, but now, the countryside is presenting itself in front of our eyes with a new look. 
Economically,In 2022, the per capita disposable income of China's rural areas will exceed 20,000 yuan for the first time, and farmers' incomes and living standards will be greatly improvedInfrastructure,The infrastructure in rural areas has also been greatly improved, and electricity, water conservancy, communications, and transportation are all being improved day by dayEducation and medical care,Most of the villages are equipped with schools and hospitals, and at the same time, the level of preferential policies has been upgraded with the investment of the state and the statelife,The way of life of the villagers is more diverse, their lives are richer, and their minds are also improved. It is based on these changes that the natural, beautiful, green, healing and other characteristics of the countryside are more prominent, and it is possible to be desired by more people. Second,The harvest of part-time work in the city is worrying, but the harvest is found in the countryside"You may not make much money from your work, but there's always something coming out of the soil. "Bud rice won't tell you to arrive before eight o'clock tomorrow, and cabbage won't call me in the middle of the night." Under the question of "why do young people want to go home to farm", these two highly praised answers are very conspicuous in the comment area. Chinese, since ancient times, have had a different plot about the land, when poor farming is a way out, when rich farming is enjoyment. The hectic and anxious life of the city may yield little, but the land is a harvest of hard work, giving people comfort, and the joy of farming and harvesting can only be understood by those who have truly experienced it. 
Essayist and educator Wu Boxi once wrote in "Vegetable Garden Notes", "In those years, comrades in Yan'an, everyone planted vegetables in the gap between work, learning Xi, and fighting. The whole process of growing vegetables is fun at any time. Fertilizing, loosening the soil, arranging furrows, and planting are the times when the most labor is consumed, and the vegetables are not yet visible, but planting melons and melons, planting beans and beans, even if planting is just hope, that hope also gives people great encouragement. ”Thirdly,An idyllic, low-cost decompression lifestyleReturning to the countryside does not mean farming, but approaching a life of natural healing, releasing stress and anxiety in all aspects of life at a low cost. So when you go back to the countryside, you don't really go to a more remote villageThose places with an idyllic atmosphere are places that contemporary people are fascinated by. In "Going to a Windy Place", Xu Hongdou played by Liu Yifei was tired of city life and resigned to live in a windy courtyard in Yunnan, which is the carrier of pastoral life, and Xu Hongdou's experience is also the epitome of many young people today. Fourth,New beautiful countryside, new rich business opportunitiesIdeal is ideal, reality is reality, we can't completely detach ourselves from real life and pursue the spiritual world, making money to maintain life is still an unavoidable theme. "The world is bustling, all for profit;The world is crowded, all for profit. Today's countryside is radiating new business opportunities to get rich, and returning to the countryside is naturally influenced by practical factors. The construction of modern agricultural industrial parks, the development of rural tourism service industry or the development of rural characteristic cultural industries, short accounts, live broadcast with goods, etc., the opportunity to get rich in the countryside is not less than in the city, young people aim at the opportunity to find the track, in the countryside can also be ambitious. 
Whether it is based on the consideration of practical factors or the yearning for the countryside in the heart, "returning to the village" has become a fashion among contemporary people, and in the era of "reverse urbanization", the pastoral countryside is continuing to exude greater energy.
03.Pastoral trend, how to make a small village glow with great energy
In recent years, the momentum of the pastoral trend has become more and more fierce, regaining the local memory, reshaping the local culture, recasting the local economy, and allowing the small countryside to continue to glow with greater energy in the future. From a human point of view,Stimulate the initiative of villagers to build and shareHow much power can young people who pay attention to the countryside and are enthusiastic about the countryside bring to the development of the rural economy?From Dong Yuhui helping farmers and helping farmers, actively bringing goods to help villagers sell goods, to Daxin painting walls in his hometown, one person led a village to fire, and the "young people who returned to the village" made the countryside different from the past, and new energy was being released. However, these cannot only rely on the strength of the "returning youth", but with the support of local villagers, the combination of the forces of the two sides can exert the greatest potential energy. Stimulate the initiative of villagers, let them become participants in rural development, and share the fruits of rural development. 
Source: Daxin Douyin).From the point of view of things,Agricultural products break through and upgrade consumer goodsAgricultural products are the products of rural pastoral, but traditional agriculture has been at the low end of the value chain due to low value, slow operation, and link fragmentation. The full-link market focus and brand joint efforts of circulation and sales links to establish a consumption ecology around categories or products, and create products with production, processing, service, logistics, terminals, and marketing as a whole. From a cultural point of view,Construct the spirit of the countryside in a variety of waysRural culture always carries more poetry and warmth, it is the local sound, the countryside, the nostalgia and the simple life, eternal values and traditions. In the process of urbanization, rural culture has become more scarce and precious, and has become the desire of more people. So we see that the popularity of rural-themed content on the short ** platform, and the popularity of variety shows and TV series of "farming".These contents are all to record rural culture, build rural spirit, and let people in the city have traces of the countryside. 
In addition to producing these contents, it is also necessary to build the rural spirit in a richer and more diversified way, such as forming a regional public cultural brand matrix by combining regional cultural excavation, driving the cultural industry in the region to form a related industrial chain model, or using cultural symbols to develop new cultural and creative brands, and excavating historical heritage, skills and products hidden in local culture. From a technical point of view,Digital technology has made the countryside and the city go hand in handAccording to relevant reports, by the end of 2021, 100% of administrative villages across the country have been connected to broadband, and more than 99% have been connected to optical fiber and 4G, basically realizing the "same network and same speed" in rural cities, and as of August 2022, 5G networks have covered all prefecture-level cities, county towns and 96% of townships and towns. It can be said that most of the villages have been guaranteed in terms of the hardware conditions of digital technology. On this basis, on the one hand, the gap between rural and urban access to information is narrowed, and there is a greater opportunity to "keep up" with the city;On the other hand, digital technology can help revitalize the cultural resources of rural areas, and the development trend of rural network culture is good, and the cultural life of rural networks is splendid, which promotes the further promotion and development of rural culture, so that more villages and more people and things in villages can be seen. 
The fragrance of rice flowers says that there is a good year, and the sound of frogs is heard." For thousands of years, the rural pastoral has enriched the choices of the Chinese and soothed the hearts of the Chinese, the rural pastoral is not a temporary fashion but will become more and more vigorous in the future, positive and enterprising when the will is successful, picking chrysanthemums when the frustrated, the rural pastoral, the heaviest plot of the Chinese, the deepest attachment.