1. Industry-related definitions
Floor refers to the use of specific materials and processes to construct the original ground and present a certain decorative and functional ground. Such as epoxy self-leveling flooring, corundum wear-resistant flooring, epoxy terrazzo flooring, cement-based terrazzo, epoxy colored sand flooring, epoxy anti-static flooring, epoxy anti-slip flooring, polyurea anti-corrosion flooring, polyurethane flooring, silicon PU flooring, concrete sealing curing agent flooring and so on.
Second, the development of the industry market
, market size
In the 80s of the last century, with the deepening of China's reform and opening up, China's flooring industry from scratch, people from the ground under their feet from ignorance to puzzlement, people strive to give it an accurate definition, expect to solve the problems encountered in our production and life, expect value for money, expect to bring us a better life. In recent years, due to the input of foreign varieties, polymers, high performance and flooring, the application range of flooring products has been greatly expanded. The original industrial floor has gradually extended to the ground of civil, commercial and public buildings, such as garages, outdoor, hospitals, libraries, stadiums, schools, platforms, logistics, airports and other occasions. Due to the advantages of beauty, wear resistance, waterproof, anti-corrosion, pressure resistance, impact resistance, anti-slip, etc., floor products to meet a variety of functional needs have gradually become an extremely important part of the construction field, the floor has changed from dispensable decoration to indispensable functionality, from a "screw" on the machine to an important part of modern industry.
Especially with the development of the industrial economy, China as the world's manufacturing base has taken shape, a large number of development zones and industrial plant construction to drive the development of China's flooring industry, to Guangzhou Xiupo, Shanghai Yangsen, Shenzhen Jingjiang as the representative of the domestic specialized flooring production enterprises, as well as stationed in China Sika, BASF and other foreign-funded enterprises have driven China's flooring industry into the fast lane of development, from less than 100 enterprises in the early 80s of the last century, to the development of nearly 10,000 flooring production today, Construction and equipment-related enterprises have formed a flooring base based on the Yangtze River Delta, the Pearl River Delta, Beijing-Tianjin-Hebei and the four major regions in the southwest, and formed a number of large and medium-sized backbone flooring enterprises with outstanding scale, variety, brand and technology.
Although the growth of the real estate market has slowed down in recent years, it has had a certain impact on the market size of China's flooring industry, and the growth rate of the industry market will slow down in 2022. In other fields, the market size of China's flooring industry still maintains a growth trend.
Data**: Guanyan Report Network.
, ** situation
There are many types of flooring materials in China, mainly including epoxy self-leveling flooring, corundum wear-resistant flooring, epoxy terrazzo flooring, cement-based terrazzo, epoxy colored sand flooring, epoxy anti-static flooring, epoxy anti-slip flooring, polyurea anticorrosive flooring, polyurethane flooring, silicon PU flooring, concrete sealing curing agent flooring and so on. Among them, the proportion of paint-based flooring is the largest, from the perspective of China's floor coating output, benefiting from China's economic development and the promotion of infrastructure construction, in recent years, the growth of China's floor coating has been relatively stable, reaching a maximum of 217 in 2021360,000 tons, affected by the epidemic in 2022, the output has decreased to 203690,000 tons.
Data**: Guanyan Report Network.
At present, the pattern of China's floor materials industry is still very scattered, but with the further intensification of industry competition, leading enterprises in innovation, environmental protection, capital, talent, scale and other aspects of the advantages are more prominent, after the cold winter, the head floor material enterprises with strong pressure resistance will usher in the spring of development, towards the road of high-quality development, and the market share will be accelerated. Small and medium-sized coating enterprises have been phased out by the market due to unfavorable factors such as not reaching the scale effect, imperfect channels, low brand awareness, and insufficient investment in product research and development, and the market concentration will gradually increase.
, demand
Floor materials are mainly used in the fields of plant and real estate, market demand is mainly affected by plant construction and real estate stock, from the perspective of China's floor paint sales, 2018-2022, China's floor paint sales maintain steady growth, sales from 2018 to 94820,000 tons, an increase to 197 in 2022690,000 tons.
Data**: Guanyan Report Network.
, industry supply and demand balance analysis
The growth of flooring materials comes from the joint drive of new real estate investment, infrastructure investment and factory construction, and with the impact of the real estate boom, market demand has declined. With the gradual implementation of favorable policies and the return of the economy and society to normal, in the future, China's infrastructure construction, as well as the improvement of the economic environment, will promote the development of China's flooring industry. It is expected that the supply and demand of flooring materials in China will maintain a stable growth trend in the future.
3. Industry segment analysis
, flooring materials
Floor materials are the most important market segments of the floor industry, raw materials are the source of the floor industry, and the main raw materials involved are also diverse, including cement, epoxy resin, polyurethane resin, curing agent, pigments, solvents, fillers and aggregates with different particle sizes and colors.
From the perspective of market size, the growth of China's floor material market has been relatively stable in recent years, and the market size will reach up to 490 in 20218.8 billion yuan, affected by downstream demand in 2022, the market size will drop to 450$2.9 billion. The 14th Five-Year Plan proposes to promote green development and promote the harmonious coexistence of man and nature. The green and low-carbon transformation of the industry has been the only way, and the intensive introduction of environmental protection policies and regulations will effectively promote the green development of the industry, and green, low-carbon, innovative and high-quality development has become the main theme of the flooring materials industry. In the future, in the trend of green development, the market size of the industry is expected to maintain stable growth.
Data**: Guanyan Report Network.
, floor construction
There are many kinds of floor products, but no matter what kind of product, it is necessary to pave the floor material on the base layer by hand or machinery according to a certain process and maintain it to form an overall ground with decoration, bearing and other specific functions. The construction quality directly determines the final state and service life of the overall ground. Construction is the core part of the flooring industry chain, and construction enterprises are also the main force of the flooring industry.
In terms of construction, with the increase in downstream demand and the rise in construction costs, the scale of China's floor construction market has maintained a steady growth trend, and from 2018 to 2022, the scale of China's floor construction market has increased from 1725.8 billion yuan increased to 300$1.9 billion.
Data**: WWTQ
Fourth, the analysis of the industry competition pattern
The competitive landscape of China's flooring industry can be divided into three categories of companies, namely foreign brand enterprises, medium and large domestic brand enterprises, and small and medium-sized enterprises.
1. Foreign brand enterprises. For example, BASF, Mapei, Equip and Technology, Sika and other well-known and influential foreign brands. In the context of China's economic reform and opening up, many foreign brands have entered the Chinese market and launched fierce competition with existing enterprises in the domestic industry. For example, BASF, an international enterprise with high influence and popularity in chemistry and building materials, mainly focuses on fine chemicals and various chemical basic raw materials in China's relevant markets. Mapei has a great advantage in coatings, floor paints and other related fields. The company has a long development time, has a wealth of experience, coupled with a rich background of international market experience, so as soon as it enters the Chinese market, it has become the first batch of participants in the floor coating industry. The advantages of such enterprises are mainly reflected in construction technology, production, research and development, etc., but there are also many disadvantages, and the products launched by large foreign-funded enterprises are more inclined to the high-end market, so the pricing of products is higher, which makes domestic enterprises shy away from it. Compared with domestic local brand enterprises, such foreign-funded enterprises are in a disadvantageous position in understanding and mastering China's market, which is the main influencing factor hindering foreign-funded enterprises from entering China's market and increasing market share.
2. Medium and large domestic brand enterprises, such as Shanghai Zhengou, Xiupo Chemical, Shenzhen Jingjiang, etc. Such enterprises belong to national brand enterprises and occupy a high advantage in the development of the floor paint industry. Such enterprises started relatively early, and some of the enterprises that produce floor paint were established after learning and imitating foreign brands. Such companies focus on the domestic floor paint market, represent the domestic floor paint brand, and are the leaders in the floor paint industry. These enterprises in the industry research and development, products, market and construction technology promotion and other aspects play a full role, such enterprises in the construction technology, research and development capabilities are strong, the scale of enterprises is larger, in the entire floor paint industry in a dominant position, showing a strong competitive advantage. The advantages of such enterprises are mainly reflected in the ability to quickly produce products and provide construction services in a timely manner, but the development strategy is not very clear, and it cannot fully reflect the current situation of separation production and construction in the industry. This phenomenon will not only affect the efficiency of resource allocation of enterprises, but also exacerbate the hidden risks of enterprises, which is not conducive to enterprises to flexibly respond to customer needs and provide corresponding services for customers in a targeted manner. In addition, enterprises involve many departments and need more personnel, which virtually increases management costs, and ultimately leads to higher product quality. However, such products in the market have shown a year-on-year decline, which determines that the profits of enterprises are low, which is not conducive to sustainable development.
3. Micro, small and medium-sized enterprises. In terms of the development status of the floor paint industry, it is mainly dominated by small and medium-sized enterprises. Such companies are at a disadvantage in terms of R&D products, construction technology, and scale. Usually only a certain segment of the industry can be developed. For example, it only focuses on construction services or material production, and its products are mainly low-end products. In terms of competition, it is mainly limited to the ** aspect. The quality of floor paint products produced by small and medium-sized enterprises is not guaranteed, but due to the significant regionality of the industry, it can serve enterprises in various regions in a timely manner and promote the prosperity and development of the market. These are conducive to fully meeting the market demand. In addition, because the small scale can only focus on a certain level, it is not only conducive to the professional division of labor, but also can reduce costs, respond to market demand in a timely manner, and give full play to its advantages in the face of special needs of the industry or the small amount of customer demand. Such enterprises have advantages in the fields of automobile 4S shops, workshop purification projects, parking lot floors, etc.
Note: The above information is for reference only, please refer to the body of the report for details.
The "China Flooring Industry Development Trend Analysis and Future Investment Research Report (2024-2031)" released by Guanyan Report Network covers the latest industry data, market hotspots, policy planning, competitive intelligence, market prospects**, investment strategies and other content. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, market trends, and correctly formulate corporate competitive strategies and investment strategies. Based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, this report combines the environment in which the industry is located, and conducts market research and analysis from multiple perspectives such as theory to practice, from macro to micro.
The industry report is one of the important decision-making bases for enterprises, relevant investment companies and first-class departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid business and investment risks, and formulate correct competition and investment strategy decisions. This report is an indispensable and important tool for a comprehensive understanding of the industry and for investing in the industry. Over the years, Guanyan has provided professional industry analysis reports for tens of thousands of enterprises, consulting institutions, financial institutions, industry associations, individual investors, etc., and its customers include Huawei, PetroChina, China Telecom, China Construction, HP, Disney and other leading enterprises at home and abroad, and have been widely recognized by customers.
Outline of the Table of Contents].Chapter 1 2019-2023Overview of the development of China's flooring industry
Section 1 Overview of the development of the flooring industry.
1. Relevant definitions of the flooring industry.
Second, the analysis of floor characteristics.
Third, the basic situation of the flooring industry.
Fourth, the floor industry business model.
1. Production mode.
2. Procurement mode.
3. Sales and service model.
Fifth, the main body of demand analysis of the flooring industry.
Section 2 Life Cycle Analysis of China's Flooring Industry.
1. Overview of the life cycle theory of the flooring industry.
Second, the life cycle analysis of the flooring industry.
Section 3 Analysis of economic indicators of the flooring industry.
First, the profitability of the flooring industry analysis.
Second, the economic cycle analysis of the flooring industry.
3. Analysis of the improvement space of added value in the flooring industry.
Chapter 2 2019-2023Analysis of the development status of the global flooring industry market
Section 1 Review of the development process of the global flooring industry.
Section 2 Market size and regional distribution of the global flooring industry.
Section 3 Regional Market Analysis of Asian Flooring Industry.
1. Analysis of the current situation of the Asian flooring industry market.
2. Analysis of the market size and market demand of the Asian flooring industry.
3. Analysis of the market prospect of the Asian flooring industry.
Section 4 North American Flooring Industry Regional Market Analysis.
1. Analysis of the market status of the North American flooring industry.
2. Analysis of the market size and market demand of the North American flooring industry.
3. Market prospect analysis of North American flooring industry.
Section 5 Regional Market Analysis of European Flooring Industry.
1. Analysis of the current situation of the European flooring industry.
Second, the European flooring industry market size and market demand analysis.
3. Analysis of the market prospect of the European flooring industry.
Section 6 Distribution trend of the world's flooring industry from 2024 to 2031**.
Section 7 Global Flooring Industry Market Size from 2024 to 2031**.
Chapter IIIAnalysis of the industrial development environment of China's flooring industry
Section 1 Analysis of China's Macroeconomic Environment.
Section 2 Analysis of the impact of China's macroeconomic environment on the flooring industry.
Section 3 Analysis of the policy environment of China's flooring industry.
1. The current situation of the industry regulatory system.
Second, the main policies and regulations of the industry.
3. Main industry standards.
Section 4 Analysis of the impact of the policy environment on the flooring industry.
Section 5 Analysis of the industrial social environment of China's flooring industry.
Chapter IVChina's flooring industry situation
Section 1 Introduction to the development of China's flooring industry.
1. Review of the development process of the industry.
2. Analysis of industry innovation.
3. Analysis of the development characteristics of the industry.
Section 2 Market size analysis of China's flooring industry.
1. Factors affecting the market size of China's flooring industry.
Second, the market size of China's flooring industry.
3. Analysis of the market size of China's flooring industry.
Section 3 Analysis of China's flooring industry.
First, the largest scale of China's flooring industry.
Second, the characteristics of China's flooring industry.
Section 4 Analysis of the demand of China's flooring industry.
First, the scale of demand in China's flooring industry.
Second, the demand characteristics of China's flooring industry.
Section 5 Analysis of the balance of supply and demand in China's flooring industry.
Chapter 5Analysis of the industrial chain and market segments of China's flooring industry
Section 1 Overview of the industrial chain of China's flooring industry.
1. Introduction to the principle of the industrial chain model.
Second, the operation mechanism of the industrial chain.
Third, the floor industry chain **.
Section 2 Analysis of the industrial chain of China's flooring industry.
First, the development status of upstream industries.
2. Analysis of the impact of upstream industries on the flooring industry.
Third, the development status of downstream industries.
Fourth, the impact of downstream industries on the flooring industry analysis.
Section 3 Analysis of market segments of China's flooring industry.
First, market segment one.
Second, market segment two.
Chapter 6 2019-2023Market competition analysis of China's flooring industry
Section 1 Analysis of the current situation of competition in China's flooring industry.
1. Analysis of the competition pattern of China's flooring industry.
Second, the main products of China's flooring industry
Section 2 Analysis of the concentration of China's flooring industry.
1. Analysis of the influencing factors of market concentration in China's flooring industry.
Second, the analysis of the market concentration of China's flooring industry.
Section 3 Analysis of the Competition Characteristics of China's Flooring Industry.
1. Characteristics of regional distribution of enterprises.
Second, the distribution characteristics of enterprise scale.
3. Characteristics of the distribution of enterprise ownership.
Chapter 7 2019-2023Model analysis of China's flooring industry
Section 1 Analysis of the Competition Structure of China's Flooring Industry (Porter's Five Forces Model).
1. The principle of Porter's Five Forces Model.
Second, the bargaining power.
3. Bargaining power of buyers.
Fourth, the threat of new entrants.
5. Threat of substitutes.
Sixth, the degree of competition in the same industry.
7. Conclusion of Porter's Five Forces Model.
Section 2 SWOT analysis of China's flooring industry.
1. Overview of the SOWT model.
Second, the analysis of industry advantages.
Third, the disadvantages of the industry.
Fourth, industry opportunities.
5. Industry threats.
6. SWOT analysis conclusion of China's flooring industry.
Section 3 Analysis of the Competitive Environment of China's Flooring Industry (PEST).
1. Overview of the PEST model.
Second, policy factors.
3. Economic factors.
Fourth, social factors.
Fifth, technical factors.
6. Conclusions of PEST model analysis.
Chapter 8 2019-2023Analysis of the demand characteristics and dynamics of China's flooring industry
Section 1 Market dynamics of China's flooring industry.
Section 2 Analysis of the characteristics of the consumer market of China's flooring industry.
1. Demand preference.
2. Preferences.
3. Brand preference.
4. Other preferences.
Section 3 Analysis of the cost structure of the flooring industry.
Section 4 Analysis of influencing factors in the flooring industry.
1. Supply and demand factors.
Second, the cost factor.
3. Other factors.
Section 5 Analysis of the current situation of China's flooring industry.
Section 6 The average trend of China's flooring industry.
1. Analysis of the average trend of China's flooring industry.
Second, the influencing factors of the average change of China's flooring industry.
CHAPTER IXMonitoring of the operation data of the industry to which China's flooring industry belongs
Section 1 Analysis of the overall scale of China's flooring industry.
1. Analysis of the number and structure of enterprises.
2. Analysis of the scale of industry assets.
Section 2 Analysis of production, sales and cost of China's flooring industry.
1. Current assets.
Second, sales revenue analysis.
3. Liability analysis.
Fourth, the analysis of profit scale.
5. Analysis of output value.
Section 3 Analysis of the financial indicators of China's flooring industry.
1. Industry profitability analysis.
2. Analysis of the solvency of the industry.
3. Analysis of industry operating capabilities.
Fourth, the analysis of industry development capabilities.
Chapter 10 2019-2023Analysis of the regional market status of China's flooring industry
Section 1 Analysis of the regional market size of China's flooring industry.
1. Factors affecting the regional market distribution of the flooring industry.
Second, the regional market distribution of China's flooring industry.
Section 2 Market Analysis of Flooring Industry in East China.
1. Overview of East China.
2. Analysis of the economic environment in East China.
3. Market analysis of the flooring industry in East China.
1) The market size of the flooring industry in East China.
2) The market status of the flooring industry in South China.
3) The market size of the flooring industry in East China**.
Section 3 Market Analysis in Central China.
1. Overview of Central China.
2. Analysis of the economic environment in central China.
3. Market analysis of flooring industry in central China.
1) The market size of the flooring industry in Central China.
2) The market status of the flooring industry in Central China.
3) The market size of the flooring industry in Central China**.
Section 4 Market Analysis in South China.
1. Overview of South China.
2. Analysis of the economic environment in South China.
3. Market analysis of the flooring industry in South China.
1) The market size of the flooring industry in South China.
2) The market status of the flooring industry in South China.
3) The market size of the flooring industry in South China**.
Section 5 Market Analysis of Flooring Industry in North China.
1. Overview of North China.
2. Analysis of the economic environment in North China.
3. Market analysis of the flooring industry in North China.
1) The market size of the flooring industry in North China.
2) The current situation of the flooring industry market in North China.
3) The market size of the flooring industry in North China**.
Section 6 Market Analysis in Northeast China.
1. Overview of the Northeast region.
2. Analysis of the economic environment in Northeast China.
3. Market analysis of the flooring industry in Northeast China.
1) The market size of the flooring industry in Northeast China.
2) The market status of the flooring industry in Northeast China.
3) The market size of the flooring industry in Northeast China**.
Section 7 Market Analysis in Southwest China.
1. Overview of the Southwest Region.
2. Analysis of the economic environment in southwest China.
3. Market analysis of flooring industry in southwest China.
1) The market size of the flooring industry in southwest China.
2) The market status of the flooring industry in southwest China.
3) The market size of the flooring industry in southwest China**.
Section 8 Market Analysis in Northwest China.
1. Overview of the Northwest Territories.
2. Analysis of the economic environment in Northwest China.
3. Market analysis of the flooring industry in Northwest China.
1) The market size of the flooring industry in Northwest China.
2) The current situation of the flooring industry market in Northwest China.
3) The market size of the flooring industry in Northwest China**.
Chapter XIAnalysis of companies in the flooring industry (adjusted as data is updated).
Section 1 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
1. Main economic indicators.
2. Analysis of corporate profitability.
3. Analysis of corporate solvency.
4. Analysis of enterprise operation capabilities.
5. Analysis of enterprise growth ability.
Fourth, the company's advantages analysis.
Section 2: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages and disadvantages analysis.
Section 3: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 4 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 5 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 6 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 7: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 8 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 9 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 10 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Chapter 12 2024-2031Analysis of the development prospects of China's flooring industry
Section 1 Analysis of the future development prospects of China's flooring industry.
1. Analysis of the domestic investment environment of the flooring industry.
2. Analysis of market opportunities in China's flooring industry.
Third, the growth rate of investment in China's flooring industry**.
Section 2 The future development trend of China's flooring industry**.
Section 3 Scale development of China's flooring industry**.
First, the market size of China's flooring industry**.
Second, the growth rate of the market size of China's flooring industry**.
Third, the scale of the output value of China's flooring industry**.
Fourth, the growth rate of output value of China's flooring industry**.
Fifth, the supply and demand of China's flooring industry**.
Section 4 Profit trend of China's flooring industry**.
Chapter 13 2024-2031Analysis of entry barriers and investment risks in China's flooring industry
Section 1 Analysis of Entry Barriers to China's Flooring Industry.
1. Analysis of capital barriers in the flooring industry.
Second, the analysis of technical barriers in the flooring industry.
3. Analysis of talent barriers in the flooring industry.
Fourth, the analysis of brand barriers in the flooring industry.
5. Analysis of other barriers in the flooring industry.
Section 2 Risk analysis of the flooring industry.
1. Macro environmental risks in the flooring industry.
Second, the technical risk of the flooring industry.
Third, the risk of competition in the flooring industry.
Fourth, other risks in the flooring industry.
Section 3 Problems in China's flooring industry.
Section 4 Analysis of Problem Solving Strategy in China's Flooring Industry.
Chapter 14 2024-2031Research conclusions and investment recommendations of China's flooring industry
Section 1 A review of the research on China's flooring industry in the world.
First, the investment value of the industry.
2. Industry risk assessment.
Section 2 Analysis of the entry strategy of China's flooring industry.
First, the target customer group of the industry.
Second, the selection of market segments.
Third, the choice of regional market.
Section 3 Analysis of marketing strategies in the flooring industry.
First, the product strategy of the flooring industry.
Second, the pricing strategy of the flooring industry.
Third, the floor industry channel strategy.
Fourth, the flooring industry strategy.
Section 4 Investment Advice from Analysts.
See the main text of the report for details of the chart