The unspoken rules of the supermarket are revealed, so that the elderly know
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Zhao Qiang, a white-collar worker in Hangzhou, Zhejiang Province, often accompanies his grandparents to supermarkets on weekends to buy groceries.
Zhao Qiang's grandparents belong to the standard middle-aged and elderly group, and their favorite thing to go to is to go to the supermarket to buy things and see if there are any discounts or something.
Once went to a shopping mall, Zhao Qiang finally knew an "unspoken rule".
It was a sunny Saturday, and Zhao Qiang accompanied his grandparents to a nearby supermarket to buy groceries.
As soon as you enter the supermarket, you are immediately mesmerized by the dazzling array of promotional slogans and discounted products.
Zhao Qiang found that although some products have discounts, they are still a lot worse than general products.
He began to look at it earnestly, studying every promotion strategy.
Zhao Qiang came to the fruit area and found that some "** fruit quality is not as good as the normal price."
In the deli area, he also noticed several meat products under the banner of "Today's **", which were actually about to expire.
The results of this survey made Zhao Qiang realize that the promotion strategy of the supermarket may not be as beneficial to customers as it seems.
This experience made Zhao Qiang fall into deep thought.
He found that, in fact, the "unspoken rules" that appeared in the supermarket were actually a clever marketing method.
In order to get consumers to buy more, supermarkets have adopted such a strategy, which is especially effective for the elderly who like to take advantage of it.
However, not all of the products that are called "**" are of good quality and low price.
Zhao Qiang believes that such a shopping mall promotion strategy is actually an "asymmetric market".
In the economic field, information asymmetry refers to the difference in the level of knowledge between buyers and sellers about what they know, and in this case, the party with more information is more likely to be at a disadvantage.
In the environment of large supermarkets, due to the lack of awareness of customers (especially the elderly) on the authenticity of products, supermarkets can give full play to their role.
This question reflects a more general social fact: in the consumer sector, consumers are often confronted with a large amount of opaque product information.
Older people, in particular, are more vulnerable in such asymmetrical situations.
This requires the majority of consumers, especially the elderly, to be vigilant, to be good at identifying and analyzing the sales of various commodities, and not to blindly pursue the most superficial layer of products.
A piece of advice to the average customer is to be vigilant when buying things, and don't be deceived by those promotional slogans.
Especially for the elderly, family members should make them understand the marketing strategy and teach them to discern the truth** so that they can make more rational decisions.
Not only will this help them save money, but it will also give them an edge over the competition.
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