BESTORE dares to sell snacks as a house

Only tuyere flying pigs are allowed, and rooftop flyers are not allowed.

In the past two days, Sky has seen that BESTORE (603719., known as the "first stock of high-end snacks".SH) announced that it will implement the largest price reduction in 17 years, with a maximum reduction of 45%. Yang Yinfen, chairman of the company, meant in an internal letter that consumers complained that they were too expensive, and the products must be more close to the people. BESTORE performed poorly in the third quarter of this year, with net profit falling by 33% year-on-year43%, it seems that high-end snacks are also worried about sales. However, the goods are not sold well, and consumers are too expensive, so they will be busy with price reductions, discounts, and cashThis is the theory of their Western economics, which does not conform to the real laws of economics. Everyone is going to reduce the price, and the market system is not chaoticIs there any confidence in the industry?Is there still a good situation for consumption upgrading?A truly prosperous market is only allowed to rise forever, not to fall a little, heaven and earth together, the sun and the moon shine together, immortality, and eternity. If the goods can't be sold, who won't reduce the price and discount, and selling the goods at a higher price is the essence of the market economy.

Ski thinks that the problem with the poor sales of snacks is that the model was not designed right in the first place. What age is it, still engaged in traditional retail, one hand to pay and one hand to deliver, the goods are cleared, and there is no arrears. The moat is inHas the differentiation been made?It is no wonder that consumers who are sensitive to the best will downgrade their consumption as soon as there is a stir. The concept of "pre-sale system" must be introduced into the snack industry, and consumers must be instilled with the concept of delayed gratification, and they are willing to work for snacks. First of all, it is necessary to cooperate with the local government, openly bid for orchard fruit trees, monopolize the source of goods, and control the supply side. What old tree walnuts, black soil peanuts, thousand-year-old cedar nuts ......Stir up all the concepts. Consumers are not buying snacks, they are buying the tree on the **, and the fruit that will bear fruit in the next two or three years is called "period fruit" in the industry. What?Consumers think it's outrageous, can you not eat it?That's definitely not going to work. To bind the two concepts of snacks and marriage strongly, the ancestors have said that "food and color are also", both ends are accounted for by you, and the weight of life is all in it. It is necessary to create a concept of "just need" for snacks, what is just need?It's the general demand for steel, and the thunder can't move, and you get on the car at the point. Blowing the wind on the mother-in-law and swiping the screen on the little sweet potato: How can a person who doesn't even have a pack of spicy strips deserve to have a marriage?Diamonds can symbolize love, why can't spicy strips?This is not the end yet, we must customize and improve the luxurious snacks for the rich, and we must make peanuts as big as a fist and pine nuts as round as billiards. The marketing concept is that "spire luxury" and "one package for a lifetime is enough", and they are always spurred to replace step by step. If it doesn't work, just bind the snacks to education and medical resources, where the children go to school, which expert number the family members hang, and mark the slice according to the snack manufacturer's counterpart. To understand, these are all scarce resources, you also want him, and you have to talk about rules for who you don't give to and who you don't give to. Of course, if the price is not easy to rise, it can also be secretly raised. On the packaging, it looks bulging, and there are 5 pine nuts when you open it, and the rest are packed shells and filled with nitrogen to lock freshness. If consumers question it, tell them that the account is not so calculated, and the packaging is for the product

In the end, it is the "shared area" that is counted on the heads of all consumers. Of course, this snack is going up, but everyone can't afford it, these are not things, we invented finance to solve these problems.

Take the undelivered snacks and mortgage them to the bank, and the customer will make a down payment to make a mortgage loan, which will be paid off in 30 years. Don't ask, asking is to consume in advance, buy early and enjoy early.

What is the use of the bank's money, it must continue to shoot orchards, buy fruit trees, and make more snacks in the future for the benefit of all mankind.

What if the wind and rain are unadjusted and the yield of the fruit trees is reduced?

Don't be afraid, the customer owes money from the bank, what does it have to do with me, a snack seller, in the future, I just don't give them snacks, and they have to repay the loan.

If the customer dares to break the loan and regret it, then there is no fear, snacks are just one of the collaterals, and the bank can be held accountable infinitely.

Whoever dares to break the loan will be bold enough to make you lose all the principal and interest, and will take another penalty interest on you, and take away half of the snacks you eat in your hand to auction.

If these are not enough to cover the debts you owe, you can also seize and auction off your other assets.

The advantage of this is that "with the light and the dust", you have me, I have you, everyone is in the same boat, and they are all a community of interests that "only rises but does not fall". Take the time to sponsor a few more experts and scholars and stuff them into the economic forum to speak, and the tone can be unified.

Sixty percent of the wealth of residents is in snacks, snacks can't fall, and the family assets of ordinary residents will shrink significantly.

What snack industry chain is the economic ballast stone, and everyone will be unemployed and unlucky.

If this is the case, who else dares to secretly reduce the price of shipments, and when the time comes, someone will intervene and interview, fine, and rectify in the name of "disrupting market order".

In a word:

Only tuyere flying pigs are allowed, and rooftop flyers are not allowed.

If you ask, what if you engage in high leverage, financialization, and pre-sale in this way, what if the capital chain breaks and thunders, and the snacks cannot be guaranteed to be delivered?That's not afraid, it's still the same sentence, put the effort ahead. From the very beginning, the company was registered in the Cayman Islands, and went to Hong Kong to be listed, allowing institutions in Singapore to underwrite and issue bonds, and bringing in rating agencies on Wall Street to stand on the platform. The orchard and fruit trees that were auctioned off were mortgaged as the underlying assets, the domestic bank was used as the guarantee, and then the overseas bank was used for loan financing. A few more nested companies cross-sharehold, the actual beneficiary Shenlong saw the beginning and the end, and exchanged a large amount of cash into free currency and deposited it in an offshore account. Although it is a domestic brand and traditional dried fruits on the face, the marketing is "the rise of the national tide" and "the revival of new Chinese culture".

But Lizi is a real transnational capital, a foreign force with strong roots.

Once the thunderstorm explodes here, the bankruptcy protection will be announced directly overseas, technical divorce, risk isolation, property transfer, and a set of silky small combos, and the money will already be in the pocket.

At that time, the backhand is to apply for bankruptcy protection and debt restructuring in the United States, so that the judicial process in the United States can protect itself from recourse, and the assets will be paid to overseas creditors first.

Even if he held a gun to him and asked him to deliver snacks, he spread his hands out, and his pockets were cleaner than his face. In the end, we may have to continue to organize bank meetings to find a way, and then give some blood transfusions and cheer up to tide over the difficulties and help the needy.

As for these customers who have paid money and are waiting to eat snacks, their faces are still mainly appeased, and it is not good for anyone to tear their faces.

You can hire a few snack workers to bang on the production line every day, perform production, and return to work.

The tone can be shouted a little higher, what "30 days of hard work", "decisive battle for unfinished snacks" and the like.

But if there are really any consumers who don't open their eyes, come to block the door to explain the law, and hold their breath to make things bigger, then they are not afraid of something:

It's a big deal.

If they hadn't disrupted the construction schedule, the snacks would have been delivered to you.