In today's competitive market, a company's sales strategy is one of the keys to its survival and growth. However, developing a successful sales strategy isn't easy. BESTORE recently announced the implementation of the largest price reduction for the first time in 17 years, which has attracted widespread attention in the market. BESTORE announced the implementation of the project, with an average price reduction of 22% for more than 300 products, and a maximum price reduction of 45%. 
In this regard, the staff of BESTORE said that more than 300 products with price reductions include core products such as nuts, dried meat, and pastries, among which meat snacks account for more. The question of whether the price reduction will have an impact on the company's profit margin. The staff said that they had negotiated with ** to reduce procurement costs while both sides compressed internal profit margins to varying degrees. In addition, the price reduction may bring about a scale effect, and the overall procurement scale may have an upward performance, so the overall impact on the company's gross profit margin is small. 
BESTORE is a well-known snack brand in China, known for its high-quality Chinese snacks. However, in recent years, in the face of increasingly fierce market competition, the growth rate of sales has begun to slow down. In order to cope with the challenges of market changes and competition, BESTORE began to re-examine its sales strategy and finally decided to carry out the largest price reduction campaign. The process of developing a sales strategy is not an easy task and requires consideration from multiple aspects. BESTORE implements the largest price reduction, taking into account the following important factors:1ROI: The development of a sales strategy must take into account the ROI of the business. A markdown strategy may lead to higher sales, but you need to make sure that your margins don't decrease. Before making this decision, BESTORE carefully analyzed the gross profit margin of its products and the competition and wars it may face in the future to ensure that this strategy can be successful. 2.Market demand: The sales strategy must take into account market demand. When market demand changes rapidly, companies must adjust their sales strategies in time, otherwise they may lose market share. BESTORE's largest price reduction is to respond to the needs of the market and meet the needs of more consumers. 3.Brand image: A sales strategy must take into account brand image. Businesses need to maintain their brand image and demonstrate their high quality and credibility in price reduction campaigns. BESTORE increases consumers' purchase intentions by reducing prices, and also hopes to maintain its brand image in the first event. 4.Competitive Environment: Sales strategies must take into account the competitive environment. The competitive environment can have a significant impact on the development of a sales strategy. When the market is very competitive, price reduction activities are often a common strategy for businesses. On the premise of ensuring quality, BESTORE has increased its market share by reducing prices. Conclusion: Developing a successful sales strategy requires consideration of multiple factors, a long-term plan and constant adjustments. Through the above cases, we can understand the process and ideas of BESTORE in formulating sales strategies, as well as the key factors taken into account. The right sales strategy can help businesses increase sales and profit margins, and enhance brand influence. Enterprises also need to follow up the implementation process of sales strategy persistently, and constantly adjust and improve the sales strategy of the enterprise in order to achieve sustainable growth.