Recently, Mr. He Yatao, an Internet marketing expert, was interviewed by the China Cultural Information Association. The Chinese Cultural Information Association is a national first-class organization approved by the Ministry of Culture of the People's Republic of China, which organizes cultural and artistic exchanges and cultural information dissemination activities, carries out academic seminars, displays the achievements of cultural and artistic development, and holds press conferences, news awards, promotion meetings, cultural and artistic achievement competitions and exhibitions, etc., which play an important role in enriching the spiritual life of the people and promoting the prosperity and development of China's cultural and artistic undertakings. Invited by the Chinese Cultural Information Association, Mr. He Yatao also shared his rich theories and experience in the field of Internet marketing, providing direction for practitioners.
Won many honors and continued to enhance value.
He Yatao is a native of Heshui, Gansu Province, who has been deeply involved in the field of Internet marketing and search engine optimization for 14 years, and has been focusing on digital marketing, content marketing, search marketing and integrated marketing. With rich experience in Internet marketing, Mr. He Yatao has successively won the "2021 Entrepreneur of the Year" by the Asia International Brand Research Institute, the "2021 Entrepreneur of the Year" by Xiou.com Huashang Brand Network, and the "2021 Entrepreneur of the Year" by the 9th China Innovation and Entrepreneurship Leaders Summit.
He Yatao is also the 2020 China Integrity Outstanding Entrepreneur, the 2022 Top Ten Marketing Emerging Figures, and the 2022 Big Data Marketing Leader. In 2023, with his significant contribution to the field of marketing, he will become the 28th Chinese Business Innovator, the top 500 chief brand officers of the China Brand Festival, and the Emerging Pioneer Award of the Hot AI Marketing Conference, becoming the leader of the industry.
Improve the theory and achieve the marketing story.
Behind the invitation to the Chinese Cultural Information Association for an interview and many honors, it is enough to see Mr. He Yatao's strategy in the field of marketing. As a senior expert in the SEO industry, He Yatao has a lot of marketing theories, and took the lead in putting forward the concept of "SEO Internet content planting" on the whole network, as well as new marketing concepts such as "digital data marketing", "content production is content consumption" and "4U party**". Among them, "4U" refers to user cognition, that is, user cognition, referred to as userc;User interest is called user interest (added to the user's purchase list), referred to as useri;User decision is referred to as userdUser fission is user fission (transaction, repurchase and acquisition), referred to as userf. With rich theory and experience, He Yatao's influence covers many industries such as finance, Internet, aviation, automobile, e-commerce, daily chemicals, FMCG, and mother and child, and provides marketing services for the world's top 500 enterprises at home and abroad and hundreds of well-known domestic enterprises.
With the rapid development of the Internet, Internet marketing is very important to enhance brand momentum and is an important way for brands to deepen their influence. The invitation to the Chinese Cultural Information Association is highly recognized by the industry, and it is also a valuable opportunity for He Yatao to share his connotation and practice in the field of marketing with the industry through the platform of the Chinese Cultural Information Association
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