There have never been two car companies that are as ugly as Great Wall and BYD. Wei Jianjun and Wang Chuanfu, two car tycoons, have long since changed from good brothers with similar friendships to sworn enemies.
Now, Wang Chuanfu is leading BYD to attack the back garden of Great Wall Motors for the third time, how should Wei Jianjun take over?
Wei Jianjun entered the automotive industry in 1990 and can be called one of the earliest bigwigs in the automotive industry, having been building cars for more than 30 years. Wang Chuanfu started his business in 1994, and only entered the automotive industry in 2003, and has been making cars for more than 20 years.
In 2018, these two car tycoons are still good brothers who hold each other shoulder to shoulder. This year, Wang Chuanfu personally went north from Shenzhen to Baoding and visited Wei Jianjun at the headquarters of Great Wall Motors.
In 2021, BYD transferred its trademark "Wei" to Great Wall;In 2022, Great Wall will transfer its trademark "landing ship" to BYD. This brotherhood is a good story in the automobile circle.
But in 2023, in the fierce market competition and life-and-death struggle, Wei Jianjun and Wang Chuanfu gradually "turned against each other".
In May, Great Wall publicly reported that BYD Qin, Song and other hot-selling models were suspected of failing to meet vehicle emission standards. BYD issued a statement to counter the statement: "Our products and related tests meet national standards. ”
Subsequently, the two sides went back and forth, and announced that they were suing the relevant car review V, believing that they were maliciously slandering and belittling themselves for a long time.
In November, Wei Jianjun publicly soared, implicatingly saying that some car companies have no bottom-line thinking and behave very dirty.
Subsequently, BYD's executives angrily said that "one disgusting thing after another has been done recently, constantly breaking through the lower limit and challenging people's limits."
The big war between Great Wall and BYD is a war of words on the surface, but it is actually a struggle for interests and life and death. Throughout the car market in recent years, the Great Wall has been encroached upon by BYD a lot of market space.
As the king of SUVs in the era of fuel vehicles, Great Wall Haval can be called the strongest fuel SUV brand in its own country. In particular, the Haval H6 has surpassed all joint ventures and other independent products, and has been the top SUV seller for more than ten consecutive years.
However, BYD Song, with the advantages of plug-in hybrid and pure electric dimensionality reduction, took away the sales throne that originally belonged to the Great Wall Haval. Even if Haval accelerates electrification, it will still not be able to turn the tide of the war.
In addition to SUVs, Great Wall off-road products have also encountered severe challenges from BYD. Relying on the tank brand, Great Wall has made Chinese cars shine in the off-road market.
Since the launch of the Tank 300 in December 2020, the Tank brand has been the sales champion of hardcore off-road SUVs for more than 30 consecutive months. In this segment, the market share of tank brands is more than half.
But now, BYD Formula Leopard and Yangwang have made successive efforts and continue to sell well, which has had a great impact on Great Wall's position in the field of off-road vehicles. The pattern of the hard-core off-road market may usher in major changes.
In addition to the SUV and hard-core off-road market, BYD has now begun to develop pickup products, and is about to attack the back garden of the Great Wall for the third time.
As we all know, the Great Wall relied on pickup trucks to gain popularity in the early days and gain a firm foothold in the car market, and it can be said that pickup trucks are the most important foundation of the Great Wall.
Driven by the Fengjun series, the Great Wall Cannon, the King Kong Cannon and other products, the sales of the Great Wall pickup truck have occupied half of the market share in the national pickup truck market for a long time.
In particular, the Great Wall Cannon is the only brand with monthly sales of more than 10,000 yuan, and its dominance is very strong. The second-ranked Jiangling pickup truck has a monthly sales of only about 5,000 units, followed by Jiangxi Isuzu and Zhengzhou Nissan only more than 2,000 units.
But the Great Wall pickup truck is finally about to usher in a heavyweight competitor, because BYD is going to enter this market. Recently, BYD's first pickup truck patent drawings, spy photos, and interior structure have been successively **.
It is reported that the appearance of this pickup truck is tough and domineering, and the overall shape is in line with the positioning of the pickup;In terms of interior, the shift knob and mechanical buttons are very similar to those of the Formula Leopard 5 model
The powertrain is equipped with the latest hybrid and battery technologies, and is available in hybrid and electric versions. The new car will most likely be under the umbrella of Ocean Network, which will not be too high and has strong market competitiveness.
As the sales champion of the domestic auto market and the global sales champion of new energy vehicles, BYD has built a huge new energy vehicle empire including sedans, SUVs, off-road vehicles, MPVs, commercial buses, etc.
In the field of pickup trucks, BYD will certainly not miss it. BYD knows that if it wants to prosper, it needs to continuously consolidate a strong foundation, and each segment of the business is the root of its own growth.
In the pickup truck market, BYD is determined to win, and the Great Wall, the ruler of this field, is naturally unwilling to be captured. Following SUVs and hard-core off-road, the pickup battle between Wei Jianjun and Wang Chuanfu is also on the verge of breaking out.