Royal Thai 50R Group filed a lawsuit against China's Luckin Coffee, asking the court to award it 10 billion baht in economic damages. According to reports, 50R Group has already legally registered the Luckin trademark with the Thai Ministry of Commerce in 2020 and has been allowed to use the trademark to operate a coffee shop business that sells beverages such as tea and coffee. However, China's Luckin Coffee filed a lawsuit against the truth with Thailand's **Intellectual Property and International** courts, accusing 50R Group of maliciously registering its trademark and losing the judgment of the lower court. Dissatisfied with the verdict, the 50R Group appealed and won the case on December 1 this year. The complaint also stated that China Luckin had repeatedly forced 50R Group to stop using the trademark and forcibly seized the company's property several times before the court committed the crime, causing the company to suffer serious economic losses.
This incident has attracted widespread attention and discussion on the Internet. The topic of Thailand's Luckin claims 10 billion baht from China's Luckin has appeared on the hot search list. Many netizens expressed shock at this huge amount of compensation and questioned whether China Luckin Coffee had malicious infringement. At the same time, some netizens also supported 50R Group's claims, believing that there were problems with the registration and use of the trademark of China Luckin Coffee against Thailand's Luckin Coffee.
In fact, this is not the first time that China Luckin Coffee has been involved in a trademark infringement dispute. According to reports, Luckin Coffee sued the relevant infringers in 2021 and won the first instance in a Thai court on November 24, 2022. The court ordered the defendant to revoke the registration of the relevant trademark and ordered it to stop using the trademark. The defense filed an appeal on March 24, 2023.
This incident has had a significant impact on Luckin Coffee's business in Thailand. Thai Luckin Coffee, a subsidiary of Royal Thai 50R Group, has developed and operated more than a dozen stores in Thailand, and this claim has undoubtedly damaged its reputation and caused huge economic losses.
It is not yet known whether there will be any updates on the incident. In response, China's Luckin Coffee said the situation was yet to be verified. However, the impact of this incident on society as a whole cannot be ignored. It has raised concerns about intellectual property protection and raised questions about the conduct of Chinese companies in overseas markets. In addition, the incident also reminds enterprises to pay more attention to the protection of intellectual property rights in cross-border operations to avoid falling into legal disputes.
To sum up, the claim lawsuit filed by the Royal Thai 50R Group against China's Luckin Coffee has attracted widespread attention and discussion. The authenticity of the incident and the final outcome are yet to be confirmed. In any case, this incident has had an important impact on society, triggering reflections on intellectual property protection and the overseas operation behavior of Chinese enterprises. Finally, we hope that this incident can be resolved in a fair manner and provide useful lessons for similar disputes.
Interactive question] What are your thoughts on intellectual property protection?How do you view the business behavior of Chinese enterprises in overseas markets?Please leave a comment to discuss.