The period from November to December every year is not only an important node for the performance of cosmetics companies, but also a special stage for practitioners in the industry to review the whole year and plan for the future. In November this year, the 6th "CIIE" was held in Shanghai, and the cosmetics industry ushered in a new development opportunity. At the same time, the 2023 Oriental Beauty Valley International Cosmetics Conference was held as scheduled on November 8 and 10.
It is reported that the conference will be co-sponsored by the China Fragrance Flavor and Cosmetics Industry Association and Oriental Beauty Valley, and relevant leaders of relevant national ministries and commissions, Shanghai Municipal Party Committee, and municipal leaders will come to the conference, experts and scholars in related fields, representatives of cosmetics brands and well-known raw material suppliers at home and abroad, to share and exchange the innovation and development trend and frontier of cosmetic raw materials. The domestic cutting-edge brand Delai Hui (Shanghai Delai Hui Biotechnology*** also attracted much attention in this conference.
Ingredient innovation is the source of R&D innovation in cosmetics. At the "Core Innovation, Exploring the Frontier" China Cosmetic Raw Materials Innovation and Application Forum, the guests at the meeting fully conducted a full discussion on plant raw materials and biotechnology raw materials with Chinese characteristics. At this stage, there is still a big gap between China's raw material varieties and foreign countriesIn terms of R&D, there are still many aspects of domestic cosmetic raw material innovation that need to be improved, such as R&D strength, supporting testing, and scientific verification systemIn recent years, although the development of raw materials with Chinese characteristics is very hot, there are few products that have really formed large-scale and commercialization.
In this context, the "Oriental Beauty Valley Chinese Characteristic Cosmetics Raw Material Base Alliance" jointly led by the China Fragrance Flavor and Cosmetics Industry Association and Oriental Beauty Valley was officially established. Through a series of actions, we help solve the problems of low added value of domestic raw material technology and weak market competitiveness. In the future, we will formulate quality standards related to plant raw materials with Chinese characteristics, and use "Oriental Beauty Valley Raw Materials" as a booster to greatly accelerate the process of substitution of domestic raw materials.
In order to actively respond to the national policy guidance, promote the process of substitution of domestic raw materials, and break the grim status quo of the industry being monopolized by imported raw materials, Oriental Beauty Valley Enterprise Group Meichuang (Shanghai) Technology Co., Ltd. decided to cooperate with Shanghai Yinon Biotechnology, Shanghai Delaihui Biotechnology, Shanghai Zhengxin Biotechnology Co., Ltd. and other enterprises to jointly initiate and set up the "Oriental Beauty Valley Functional Plant Raw Materials Research Center" The goal is to build a professional transformation platform for industry-university-research project cooperation in the field of cosmetic raw materials, make up for the industry's shortcomings in raw material innovation, and establish stronger core competitive barriers for domestic brands.
At this forum, Shanghai Delaihui Biotechnology***, as the governing unit of the Oriental Beauty Valley Functional Plant Raw Materials Research Center, participated in the unveiling ceremony. This step also declares that through the cooperation with the Oriental Beauty Valley Functional Plant Raw Materials Research Center, Delai Hui will continue to make efforts at the source of ingredients, work with the industry to work together to promote the innovation and development of industrial innovation, jointly promote the application and development of functional plant raw materials, and establish core technical barriers for domestic brands
In 2023, as a cutting-edge domestic cosmetics brand, Delai Hui has attracted attention in the cosmetics industry many times. At the same time of this conference, the brand held an annual new product launch conference on the Bund in Shanghai with the theme of "Mulan Thousand Peptides, Blooming for Yourself". The press conference invited domestic and foreign cosmetics R&D leading enterprises and many well-known figures in the industry, and simultaneously launched an online live broadcast to grandly release four annual new product series. They are Delai Magnolia Thousand Peptide Series, Delai Black Diamond Bosein Series, Delai Platinum Ninghuan Series, and Delai Jade Firming Series. According to the introduction at the press conference, among the four new products of the year, a variety of cutting-edge R&D concepts and production technologies are used, and the long-term main goal of "effective skin care" of the Delai brand is continued to be adhered to, in order to bring consumers a more satisfactory skin care experience. From this new product introduction and the future planning of Delai, we can also clearly see the importance and investment of Delai's brand in raw material innovation.
Attaching importance to raw material innovation and creating technical barriers, domestic cosmetics brands are continuing to forge ahead on the road of strengthening their core competitiveness.