On December 10, the global strategy conference of Guobin Tea was held in Xiamen. In this brand event pointing to the global market, Huaxiangyuan took Guobin tea as the fulcrum and took the lead in handing over a leading industry-leading development answer sheet.
The event site of the global strategy conference of Guobin Tea.
With the overseas expansion of Chinese tea brands showing a trend of "sparks", leading tea companies have embraced the international market. Liu Zhonghua, academician of the Chinese Academy of Engineering and honorary chairman of the China Tea Society, Wu Xiaobo, a financial writer, and Xiao Wenhua, chairman of Huaxiangyuan, jointly launched the global strategy of Guobin Tea.
Liu Zhonghua delivered a keynote speech on "How to Accelerate the Integrated Development of the Cross-Strait Tea Industry and Boost the Fragrance of Chinese Tea in the World" at the meeting. He said that Fujian is the birthplace of oolong tea, Taiwan is an important production area of oolong tea, Fujian and Taiwan "tea has the same root, the same species, the same teacher, and the same technology", Fujian has become the most active area of the mainland's agricultural cooperation with Taiwan, the number and scale of agricultural utilization of Taiwan capital have ranked first for many years, and the tea industry has become a bridge and link for cross-strait agricultural cooperation and exchanges.
Liu Zhonghua said that the cooperation between Fujian and Taiwan in the tea industry has been deepened, the exchange and innovation of tea varieties, the integration and mutual learning of processing technology on both sides of the strait, and the exchange of machinery and equipment. The exchange of tea culture between Fujian and Taiwan has been continuously strengthened, not only to build an exchange platform, but also to accelerate the innovation of business formats, support the development of a number of tea culture projects, promote tea garden ecological tours, tea village experience tours, tea study tours, promote the integration of tea and tourism, leisure and health care, and realize the integrated development of primary, secondary and tertiary industries.
He affirmed Huaxiangyuan's outstanding contribution to the integration and mutual promotion of the cross-strait tea industry, and said that Huaxiangyuan is the leader of China's tea enterprise brand building, and Guobin tea is the landmark product of China's good tea, and hopes that the world can feel the charm of Huaxiangyuan's good tea.
At the scene, Wu Xiaobo, a well-known financial writer and senior tea lover, gave a keynote speech on "Guobin Tea: The Road to the Cultivation of Moutai in Tea", from seven dimensions, why Guobin Tea may become "Moutai in Tea".
Carrying the high expectations of the industry, the "Moutai in Tea" Guobin Tea may be undergoing an upgrade and transformation process from a national tea to a world-class tea. In this process, Huaxiangyuan is driven by the three dimensions of tea culture, tea industry and tea technology, transcends geographical restrictions, breaks through industry differences, and together with all excellent domestic brands in China, conveys China's excellent traditional culture and aesthetic concepts to the world, and writes a new legendary story of Chinese tea.
Xiao Wenhua, chairman of Huaxiangyuan Tea Industry Co., Ltd., believes that Guobin Tea has three major missions: to let Chinese tea go to the world: the strategic globalization of tea estatesCreate a Chinese-style tea culture to lead: promote Guobin tea to go out and practice the "Belt and Road" initiative;"Tea from China" to "Tea from International".
Xiao Wenhua also said that the "color" of Guobin tea is the "color" of the colorful world. Huaxiangyuan will continue to link the world with tea culture, highlight the spirit of tea and the world, and show the determination and confidence of Chinese tea brands to open up to the world.
With the official launch of the "Global Strategy of Guobin Tea", Huaxiangyuan has opened a new stage of development with the brand vitality of "long-termism". The release of this strategy is an upgrade and a breakthrough, and the product system, business model and marketing channel system of Huaxiangyuan Guobin Tea Family continue to improve and grow, which will further accelerate the pace of the international market layout of Chinese tea.
Relying on the dual upgrade of the strategic system and product system, as a pioneer in the industry, Huaxiangyuan further disseminates Chinese tea and tea culture to the world, and makes a demonstration of the strategic layout of brand internationalization.
The enterprise cloud classroom has entered the national ideal and belief education base for private economic personnel (Xiamen).
On the same day, the enterprise cloud classroom entered the national private economic ideal and belief education base (Xiamen) and held an in-depth activity to accelerate the integration and development of the tea industry on both sides of the strait.