Mango TV, as the leading Internet platform under Hunan Satellite TV, has been committed to providing users with high-quality and rich audio-visual content since its establishment. With its unique "multi-screen integration" model, Mango TV has become one of the most influential new audio-visual integrated communication service platforms in China.
1. A variety of advertising forms to meet the needs of various brands.
Mango TV ads have a variety of advertising formats to meet the needs of different brands. Among them, information flow advertising, pause, banner, corner mark, full screen and patch and other forms make the advertising content more vivid and accurate to the target user. In addition, Mango TV also supports customized advertising formats such as creative interstitial ads and brand linkage ads, so that brands can better interact and communicate with users.
2. Accurate advertising targeting to improve advertising effectiveness.
Mango TV has a powerful advertising targeting function, which can help brands accurately target users from different regions, different ages, and different interests. By opening the backend, brands can set ad bids, daily budgets, and more, so as to achieve more refined ad delivery. This targeted delivery method can not only improve the click-through rate and conversion rate of ads, but also effectively reduce the marketing cost of the brand.
3. Reasonable advertising charges, so that every penny is spent on the cutting edge.
Mango TV's advertising fees are flexible and diverse, and can be selected according to the actual needs of the brand. Generally speaking,Mango TV's click ads are billed according to CPC's effective clicks,The minimum is about 5 cents,Clicks into6SAfter the deduction;The ** advertisement is charged according to CPM**, with a minimum of 10 yuan and about 1,000 times. Not only are these fees extremely cost-effective, but they also allow brands to spend every penny where they are worthwhile.
Fourth, the most valuable user groups, bringing more business opportunities for the brand.
The proportion of female users of Mango TV is as high as 67%, and this group has high spending power and purchase intention. Therefore, brands can accurately deliver advertisements to these high-value user groups through Mango TV, so as to maximize commercial value. At the same time, Mango TV also has a large user base and an active social interaction atmosphere, which also provides more business opportunities and marketing opportunities for brands.
In short, Mango TV, as one of the most influential new audio-visual integrated communication service platforms in China, provides excellent marketing opportunities for brands with its diversified advertising forms, precise advertising targeting, reasonable advertising fees and high-value user groups. By partnering with Mango TV advertising, brands can better interact and communicate with their target users, increasing brand awareness and sales. At the same time, Mango TV also has a strong technical team and a perfect service system, which can provide more comprehensive and professional service support for brands and help brands achieve long-term marketing goals.