Unannounced visits to third-party tourism services refer to the investigation of independent third-party institutions or personnel to visit tourism service enterprises or scenic spots to conceal their identities in order to understand their service quality and existing problems. This kind of investigation is usually carried out in the form of unannounced visits, so as to avoid the respondents being aware or prepared in advance, so as to be able to reflect their actual situation more truthfully and objectively.
The content of unannounced visits by third-party travel services can include the following aspects:
Service quality: The unannounced personnel evaluate the service quality of tourism service enterprises or scenic spots as ordinary tourists, including service attitude, professional level, environmental sanitation and other aspects.
Facilities and equipment: Unannounced personnel inspect the facilities and equipment of tourism service enterprises or scenic spots, including scenic roads, tourist toilets, parking lots, visitor centers and other public facilities, as well as supporting facilities such as tourist accommodation, catering, and shopping places.
Safety measures: Unannounced personnel inspect the safety measures of tourism service enterprises or scenic spots, including fire protection facilities, safety warning signs, emergency plans, etc., to ensure that the personal and property safety of tourists is guaranteed.
*Charges: Undercover investigators investigate the **charges of tourism service enterprises or scenic spots, including tickets**, accommodation and catering**, shopping places**, etc., as well as whether there are **fraud, false publicity and other issues.
Tour guide service: The unannounced personnel evaluate the tour guide service of the tourism service enterprise or scenic spot, including the tour guide's explanation level, service attitude, professional quality, etc.
Other aspects: Unannounced visitors can also investigate the environmental protection measures and cultural inheritance of tourism service enterprises or scenic spots to understand whether they comply with relevant regulations and standards.
The results of unannounced visits by third-party tourism services are usually presented in the form of reports, including the evaluation of the unannounced objects, the analysis of existing problems, and suggestions for improvement measures. These reports can provide a reference for the managers of tourism service enterprises or scenic spots, help them understand their own problems and shortcomings, and provide a basis for improving management and improving service quality. At the same time, it can also provide a reference for tourists to help them choose the right tourist destination and tourism enterprises to protect their own rights and safety.