At one or two o'clock in the morning, insomnia tossed and turned and couldn't fall asleep, opened Douyin, ready to find some sleep aids**. With a stroke of his hand, he flipped to a live broadcast room with a simple background, and suddenly his eyes were attracted.
In the live broadcast screen, there is a grandmother with gray hair and tears in her eyes, she looks very tired, but she is still struggling to support the live broadcast. Netizens in the live broadcast room persuaded her to get off the air quickly, "Grandma should pay attention to her body!."Rest early!Grandma didn't respond, just mechanically repeated the word "thank you."
I'm surprised, why is the old man still live streaming so late?Can her body tolerate it?Doesn't her family care?However, I soon swiped to another live broadcast room, with similar backgrounds, similar elderly people, and similar live content. It turned out that the old man who broadcast live late at night was not an isolated ......
On Douyin, there are many elderly people who live stream late at night. The number of people in these studios ranges from a few dozen to a few hundred, with some tipping and placing orders out of sympathy.
Most of these elderly people who live late at night have one thing in common - poverty. For example, Uncle Zhao, who is in his 60s, revealed his experience in his profile: in addition to taking care of his disabled son and daughter-in-law, he also raised three grandchildren and a granddaughter, and the whole family relied on him to support him alone.
An aunt in her 50s said: "It has been 8 years since my husband passed away due to illness, and my son has not been in touch for 2 years. My daughter-in-law doesn't know where to go. She leaves behind an elderly man in his 70s and two grandchildren, all supported by her sanitation work. ”
Most of these elderly people who live live late at night have to live broadcast to make a living because of their poor family background, serious illness of relatives, abandonment of children, and debt. Their experience is like a copy-paste, surprisingly consistent, casting doubt on its authenticity. According to a blogger, many of these elderly anchors with rural backgrounds and poor life experience are packaged by the team.
According to City Business**, many MCN agencies see the elderly as "traffic passwords" to win sympathy, and their operations spread across the country, even going to remote areas to find suitable candidates. And these MCN agencies will take most of the income, leaving a pitiful amount of money for the elderly.
A blogger once secretly visited the live broadcast area for the elderly and found that the sharing ratio of the elderly is generally only 10%, and most of the income will be taken away by the institution.
The truth behind the lies seems to have been deceived by the "miserable" routine of these MCN institutions and the elderly. However, it's not that simple. A blogger once visited an old man on live broadcast, Grandpa Niu.
Grandpa Niu claimed that his son had cancer, and his daughter-in-law ran away, leaving his grandson to rely on him to support him. But the fact is that the son does not have cancer, the daughter-in-law does not exist, and the grandson is borrowed.
Although Grandpa Niu lied, his difficulties were real. His kitchen was burned down by aging electrical wiring, and he didn't even have a roof. He works in the field during the day and stays up late at night to broadcast live. Not only did he work hard, but he was also deducted 90% of his live broadcast income by the MCN agency.
The reason why Grandpa Niu insists on live streaming is because the remaining 10% of his income can alleviate his poverty and improve his life to a certain extent.
Like Grandpa Niu, these old people who live late at night may be saddled with lies, but their poverty and loneliness are real. The MCN agency taught them to live broadcast, lie, and "sell miserably", giving them the opportunity to "be self-reliant". It's just a pity that the essence of this behavior is deception, which is not destined to last long.
Some time ago, Douyin issued new regulations to vigorously rectify the tragic behavior of false sales, and clearly stated that public welfare accounts are not allowed to carry out for-profit behaviors such as live broadcast rewards and e-commerce sales. After the strengthening of supervision, the chaos of late-night live streaming of the elderly may be greatly curbed ......
So what about these old people who live live late at night?How to "rely on the elderly"?In fact, without relying on "selling miserably" and "cheating", the elderly can also make money through live broadcasting.
"Grandma Yueru" and her wife from Shaoxing, Zhejiang Province told their story in the live broadcast room, gaining more than 7,200 fans in three months. They didn't "sell badly", but shared real life and still gained everyone's love.
In recent years, with the help of agricultural groups in various places, one by one "silver-haired live broadcast groups" have been successfully established.
Ningxia Hongde's "Silver Hair Live Group" is composed of 9 elderly people with an average age of 66 years old. Many of them are "left-behind elders" whose children go out to work. Live streaming not only increases their income, but also alleviates their loneliness and empty mood.
According to statistics, they sold more than 1 million poverty alleviation products in 14 months.
The average age of the members of the "Silver Hair Live Broadcast Group" in Jiaozuo, Henan Province is 75 years old, and at this age when they should be living for a long time, they not only rely on live broadcast to achieve self-reliance, but also drive the economic development of the whole village.
Their goal this year is said to be to monetize the TikTok accounts of 100 seniors.
These grandparents have proved to us with practical actions that live broadcasts never need to be "miserable", and sincerity is enough to move people's hearts.
It's really nice to see them gain self-identity and realize their self-worth through live streaming.
Because their personal wishes are really seriously respected by everyone. How nice it would be if the old man who "sold miserably" in the late night live broadcast could be respected like this......