It's the end of the year in the blink of an eye, and it's time for all walks of life to start releasing year-end summaries. In recent years, there is a report that is gaining more and more attention, which is the ESG report known as the "second financial report" of the company - it is an acronym for the three English words "environment", "social" and "governance", which reflects a company's comprehensive coordination ability in environmental protection, social responsibility and corporate governance. Recently, smart disclosed a new issue of the "Sustainability Report", we might as well analyze from the report, what is the strength and prospects of smart.
Since the full transition to pure electric vehicles in 2019, smart has been researching the ESG field. In this latest report, smart details the latest achievements in the five core pillars of "Integrity & Transparency, Product & Privacy, Climate & Low Carbon, Recycling & Resources, and People & Society", covering almost all aspects of ESG. For consumers, ESG seems to be far away, but it is actually closely related to everyone. Smart's responsibility and original mission are much more real than the words of "the best car in a few million" to put satellites.
Dig deeper, and you'll find that smart puts "low carbon" at the forefront first. In the context of global carbon neutrality, carbon reduction and emission reduction have been the hottest topics in the automotive industry in recent years. What does smart do?The two key words are "full life cycle" and "carbon management capability". The first one is very well understood, which is energy conservation and carbon reduction in the whole cycle from product development and production, sales and after-sales, including energy conservation and carbon reduction of the first chain. In particular, it should be mentioned here that smart has established a leading carbon footprint measurement system, which can scientifically complete the accounting of the carbon footprint of the whole vehicle, including the accounting of the carbon footprint in the ** chain. For example, the battery of this car is supplied by manufacturer A, so the battery from R & D and production to transportation, to the final installation on the car, as well as the subsequent use process, and finally to scrapping, the carbon footprint of the entire life cycle, smart has a set of scientific methods to measure, if it is found that the carbon emissions of a certain link are too high, then focus on improvement and find ways to reduce carbon. At present, smart's method is leading in the entire industry, and smart Genie 1 has also obtained international certification for the carbon footprint of power batteries and vehicles, which may not be felt much by users, but it is actually very important for the industry's energy conservation and carbon reduction, for the entire environmental protection, and for smart to better enter the global market. Many large factories can't do this level of smart, which can also be seen from the side that smart's strength is really good.
Another highlight is that in the digital and intelligent transformation, smart has established a perfect mechanism, whether it is internal R&D data or vehicle personal data, the storage and use are more secure and efficient, and a good data security record is maintained. In addition to continuously improving ES** at the technical level, smart will pass on its values to more people, so that employees, communities, and users can feel and benefit from smart's efforts in ESG, which is also the traditional advantage of the smart brand. At this level, smart has done more, for example, internally, smart has carried out a variety of training, created an inclusive and open environment, allowed employees from more than 30 countries around the world to communicate and work, embraced a diverse and inclusive culture, and added 764 new global employees during the reporting period, which fully demonstrates that smart is a well-loved and respected brand around the world.
smart continues to deliver on its commitment to deliver carbon-neutral electric vehicles to the market by 2045. After reading this report, the most impressive thing is smart's dedication to ESG, for a brand that is running on the new energy track of involution, and the current scale is not large, it would rather spend so many resources and energy to do a lot of things that are beneficial to society and the environment, rather than simply exaggerating the product, which does reflect smart's sense of responsibility and the strength behind it, and such a brand is worthy of everyone's praise.