On December 7, 2023, at the "Business and Neural Networks 2024" forum held in Moscow, the capital of Russia, the world's top experts in the field of artificial intelligence and corporate strategy gathered to discuss how to develop the right strategy in the new era of artificial intelligence. At the meeting, Huo Huaqiang, Managing Partner of Trout China, used the case of China to illustrate the key role of positioning theory as external knowledge in escorting the growth of enterprises. The forum was organized jointly by Russia and Trout Russia.
Other global positioning experts from Asia, the Middle East and Europe, including Hasan Fadlallah, Evgeniy Kadushin, Paul Dedkov and Lorenz Weid, also spoke at the meeting. Experts from the global knowledge management network KMGN also shared their views on the trend, namely Morya Levy (Israel) and Madanmohan Rao (India-Singapore). The meeting was chaired by Vadim Shiryaev (Head of the Cooperation Committee) and Olga Smirnova (Head of the Global Positioning Education Program).
As a pre-conference to be held in April 2024 at the Trout Global Partner Annual Meeting, the conference examines the key factors that influence the success of companies in the new era of positioning, including: Coopetition and collaborative positioning: As competition increases, so does collaboration, creating new business models based primarily on intangible assets. This means that companies must be positioned to compete effectively while engaging customers and partnersGlobalization and market fragmentation: The emergence and development of ecosystems associated with business integration has actually led to an increase in the number of markets, with today's consumers faced with more alternative products, which makes the question of choice increasingly acute. Today, businesses that are unable to manage strategic competitive differentiation are at risk;A new generation of consumers in the AI era: The development of AI technology is also affecting the acceleration of market fragmentation and the formation of new selection criteria, and consumers' purchasing decisions are not only influenced by nature, but also by artificial intelligence. This trend will only accelerate as a new generation of consumers (Alpha Generation) naturally interacts primarily with AI. This means that companies will have to deal with the challenge of positioning themselves in the perception of AI. 
At the end of the conference, the Trout Award was awarded to companies with outstanding performance in the field of strategic positioning, which is also the first time that the award has been presented to companies in the field of artificial intelligence, in recognition of excellent cases of AI implementation in business. The winners include World Class, Bookvoed, **Group, Adamas, Harat's, 33 Penguins, European Legal Service and other market movers who occupy leading positions in their respective industries. The stories of the winners and their successes will be included in the second edition of Trout's book "The New Age of Positioning" (in Russian).