Wei Xiaoli, these three words used to be synonymous with China's new car-making forces, symbolizing an innovative car-making era. Their rankings are based on metrics such as sales, market capitalization, and influence, with the higher the ranking, the stronger the strength. In this way, Weilai once became the "big brother", Xiaopeng ranked second, and the ideal could only live in the third place. Once, when Li Bin, Li Xiang and He Xiaopeng took a group photo, Li Bin was in the C position, highlighting his identity as a big brother. However, time flies, a few years have passed in a blink of an eye, and although the term Wei Xiaoli is still mentioned, more and more people believe that in fact, Wei Xiaoli no longer exists. Because whether in terms of sales, market capitalization, revenue or profit, the gap between these three car-making brothers has become too big, and it is no longer suitable to get together. If we have to rank them, then the ideal may be the eldest brother, as for Xiaopeng and Weilai, who is the second brother and who is the third brother, it will be difficult for us to make a clear judgment. As shown in the chart below, this is the situation for the latest quarter, which is clear at a glance. In terms of market capitalization, Li Auto's market value has surpassed that of Xpeng and NIO combined. In terms of deliveries, Li Auto has also surpassed Xpeng and NIO. Similarly, in terms of revenue, Li Auto has also surpassed Xpeng and NIO. The profit and gross profit margin are even more different, Li Auto earned 2.8 billion yuan in a quarter, Xpeng Motors lost 3.9 billion yuan, and Weilai Automobile lost as much as 4.6 billion yuan. In terms of gross profit margin, Li Auto is as high as 22%, NIO is 8%, and Xpeng Motors is -27%。From these data, it can be clearly seen that Li Auto can be said to be quite stable at present, with good profits, low gross profit margin, and sales ranking first among new car manufacturers, as long as it continues to maintain, it can be successful. As for NIO and Xpeng, the situation is difficult to determine, with fewer deliveries, low gross profit margins, and even negative values, and profits are out of reach, requiring continuous burning of money and financing. What happens when you can't get financing?In fact, "Wei Xiaoli" also reflects the current situation of the domestic car industry, that is, some companies are beginning to make profits, and more are still losing money and burning money.
As a leader among the new forces, Li Auto is impacting the status of traditional car companies with a rapid posture. From sales volume to market value, from revenue to profit, they are in an advantageous position. The latest data shows that Li Auto has more deliveries than the other two, and its market value is larger than that of NIO and XPeng combined. This performance is amazing, and it also reflects the high level of Li Auto's design, technology and user experience. At the same time, Li Auto's revenue and profit also showed a strong growth trend, indicating that its business model and operational capabilities are also very good.
Li Auto's success stems from its strong product strength and strong market response. First of all, as a technology-driven company, Li Auto has made great efforts in product innovation. Its models have leading intelligent driving technology, rich functional configurations and highly competitive cruising range, meeting consumers' requirements for intelligence, safety and environmental protection. Secondly, Li Auto has done an excellent job in marketing and branding. Through innovative marketing strategies and advertising, Li Auto has successfully shaped its own distinctive brand image and enhanced consumer awareness and loyalty. In addition, adhering to the user-centric concept is also a key factor in the success of Li Auto. Through interaction and feedback with users, Li Auto continues to optimize product performance and provide a better car experience, winning the reputation and trust of users.
However, Li Auto faced a series of challenges. First of all, in the increasingly fierce competition in the electric vehicle market, Li Auto needs to continue to innovate and break through to maintain its competitive advantage. Secondly, the efficient operation of manufacturing and the first chain is also a problem that Li Auto must face. As deliveries grow, it is a huge challenge to ensure product quality and delivery speed. In addition, the diversification and change of user needs are also factors that Li Auto needs to consider. Only by continuously meeting the needs of users and providing personalized products and services can we maintain market competitiveness.
In short, Li Auto's counterattack is not easy, but it is expected to impact and surpass the leadership of traditional car companies with its strong product strength and operational capabilities.
As one of the earliest companies in China's new EV manufacturers, NIO has always attracted much attention. However, in recent years, NIO's market capitalization and sales performance have been in a state of significant decline, putting it at a disadvantage compared to its competitors.
Despite this, NIO has not been knocked down by the predicament, but has continued to move forward with a self-breakthrough attitude. The latest data shows that although NIO's deliveries are not as good as Li Auto's, they still maintain a steady growth trend. Although the market value of the company has declined, it still ranks first among the new power enterprises. NIO's revenue and profit also showed positive growth, showing the company's profitability and development potential.
NIO's self-breakthrough is mainly reflected in product innovation and technology research and development. Focusing on the high-end electric vehicle market, NIO has launched a series of high-performance and high-quality models to meet consumers' needs for green mobility and intelligent driving. In addition, NIO has made major breakthroughs in battery technology, charging infrastructure, and autonomous driving, continuously improving its product competitiveness and technical strength.
However, NIO faces a huge challenge. First of all, NIO's deliveries and market capitalization are still relatively low compared to its competitors, and it needs to be accelerated to close the gap with its competitors. Secondly, the company's development still depends on continuous financing, and it is necessary to improve the company's self-supply ability to maintain a steady development trend. In addition, with the increasing competition in the industry, NIO needs to continue to innovate and break through to adapt to market changes and meet consumer needs.
As a member of the new power enterprises, Xpeng Motors has emerged in the Chinese auto market and achieved rapid development. Although compared with NIO and Ideal, Xpeng Motors is slightly inferior in terms of market capitalization and sales, but it is quite distinctive in terms of independent research and development capabilities and technological innovation.
Xpeng Motors has always adhered to the core strategy of innovation-driven and continuously launched competitive high-tech products. Its models use advanced autonomous driving technology and intelligent interconnection functions, bringing users a new car experience. At the same time, Xpeng Motors has also made certain breakthroughs in the construction of charging infrastructure and battery technology, contributing to the popularization and development of electric vehicles.
Although Xpeng still has a lot of room for improvement in terms of market capitalization and sales, it has achieved some positive results. The latest data shows that Xpeng Motors' delivery volume and revenue are growing steadily, showing the company's development potential and market recognition. At the same time, Xpeng Motors is also continuously expanding its sales network and enhancing its brand influence, laying the foundation for future development.
However, Xpeng also faces a series of challenges. First of all, compared to its competitors, Xpeng Motors has a small scale and market share, and needs to increase marketing and brand building efforts. Secondly, technological innovation and product research and development need to be continuously strengthened to provide more competitive products and meet changing consumer needs. In addition, Xpeng Motors needs to strengthen cooperation with the first chain to improve production efficiency and product quality in order to maintain a competitive advantage.
All in all, although "Wei Xiaoli" no longer has such an obvious presence, the three new power companies of Ideal, Weilai and Xiaopeng are constantly working hard to move towards their own road to success. In the face of industry competition and market changes, they all need to insist on innovation and self-breakthrough in order to achieve greater breakthroughs and development in the fierce market competition.