Can you believe that Chinese cosmetics are selling out in South Korea!
According to CCTV's "Tianxia Finance", in the first eight months of this year, the export value of Chinese cosmetics to South Korea was about 190% year-on-year.
South Korea has always been an exporter of "beauty".How did you start importing a large number of Chinese cosmetics?
Some people say that because of the recent skyrocketing prices in South Korea, people have less money to spend on cosmetics, so they are beginning to favor more cost-effective Chinese products.
This may be part of the reason, but it is far from the whole story.
In addition to cosmetics, there are also Chinese sugar gourds, spicy tang, and "subject three" ...... that have recently become popular in Korea
The "Korean Wave", which has dominated for many years, seems to be being overshadowed by the surging "Chinese tide".
Some Korean media even lamented that "Hallyu is dead".
South Korea, which used to take "cultural nationhood" as its national policy, is now what happened?
Spicy hot and sugar gourd, two foods that are so ordinary in the eyes of Chinese that they can no longer be ordinary, have become a hot combination in South Korea.
Koreans call them "spicy sugar gourds", which means "eat spicy tang first, then sugar gourd to relieve the spicy taste".
Nowadays, young people in South Korea like to have a round of "spicy sugar gourd" first when they get together.
According to data released by the Korea Fair Trade Commission, the number of stores of a sugar gourd brand in South Korea in 2023 is 10 times that of the previous year.
I didn't understand, but I was blown away, do these two taste so good together?Anyway, Koreans think there is.
In addition to street food, Chinese influencer dance "Subject 3" and TV dramas are also very popular in South Korea.
Needless to say, subject 3 has long "rushed out of the country and gone to Asia", and now Southeast Asia and Northeast Asia have all "fallen".
Dramas such as "The Legend of Zhen Huan", "Langya Bang" and "The Hidden Corner" also have many loyal audiences in South Korea, and "Step by Step" and "The Promotion of the Crown Princess" have also been adapted into Korean dramas.
Through the promotion of costume dramas, the "Chinese makeup" of harem ladies has also become a new fashion in South Korea.
This situation reminds me of a famous person who once said.
In addition to the influence of the trend, Chinese cosmetics are indeed becoming more and more "playable".
In the past few years, after experiencing a bonus period such as first-class replacement and low-cost traffic, domestic brands are currently ushering in rapid development.
No longer regard "first-class affordability" as the core competitiveness, more and more brands have increased R&D investment.
In the first half of this year alone, six domestic cosmetics brands announced exclusive "Chinese ingredients".
According to industry insiders, in the past, domestic brands were highly dependent on imported raw materials, which not only was the procurement unstable, but also had a weak voice in quality control.
Nowadays, more brands have started self-developed production, which will lay a solid foundation for domestic brands to "go overseas".
Judging from the filing data of new cosmetic raw materials of the State Food and Drug Administration, among the more than 60 new raw materials that have been present, the number of anti-aging functions is the largest.
Huh?It seems that the problem of "aging" in a country next door is very serious, so the sales of anti-aging products must be good.
In addition to the research and development of raw materials, domestic cosmetics are also "experienced in a hundred battles" in marketing, and those who can survive must be extraordinary.
Through social networks, influencers planting grass, etc., domestic brands have shaped "Chinese makeup" into the image of "cool girls with strong personalities", which has set off a wave of trends in the Japanese and Korean markets.
How can domestic cosmetics that have both "face" and "lining" not sell well?
Although domestic brands have made great progress, South Korea is the traditional leader of the "beauty industry" after all.
No matter how much Chinese cosmetics catch up, it will definitely be difficult to gain a firm foothold in South Korea.
In this case, why has there been such a big increase in imports this year?
In the final analysis, it is South Korea itself that has its own problems.
According to a report by Yonhap News Agency, South Korean instant noodles, bread, milk and other food products have been high this year.
The increase in food** has not only exceeded the overall price increase for two consecutive years, but also exceeded the growth rate of average income.
In order to curb prices, South Korea** has set up a task force to centralize price control.
Two days ago, there was also a news report on the "grain passengers" traveling back and forth between China and South Korea.
These people carry 30 to 50 kilograms of food to South Korea every day to sell, posing a great hidden danger to flight safety.
Even this method has been used, which shows how overwhelmed the ordinary people are by the pressure of prices today.
I can't afford to eat, will anyone still spend money on cosmetics?Can beauty be eaten as a meal?
But this is South Korea, and "beauty" has always been the basic threshold for entering society. You can't skip food, and you can't leave makeup without makeup.
Therefore, China's e-commerce channels and those high-quality and low-cost cosmetics have become a new choice for young Koreans.
There is even a Korean beauty blogger who said, "I can't do makeup without cosmetics from China now."
Who would have thought that domestic cosmetics would one day sweep South Korea?
Write at the end:
Prices in South Korea are not new, but this year's internal and external environment has accelerated the pace of inflation.
Koreans, who find it difficult to bear the burden of life, have become more inclined to make products in China at a high quality and low price. Kunpeng Project